Meet your adult students where they are: LinkedIn. Follow these 3 quick steps to attract them on LinkedIn and cater to their specific needs.

1. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 1
3 Steps To Attract Adult
Students To Your College
Through LinkedIn

2. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 2
1. Create and optimize your college’s Company page
2. Create an Alumni group for your school
3. Be a connector
Overview
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

3. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 3
Create a simple Company page for your school that includes a
picture, URL and description.
Have the Services section filled to feature your school’s best
attributes. This section is rarely filled out by schools, but it is a
great way to promote your key programs and initiatives and,
most importantly, to request recommendations for your
programs.
See the example of Imperial College London:
1. Create and optimize your college’s Company
page
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

4. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 4

5. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 5
• Link to a video that goes beyond of the typical campus tour.
A way to make videos more engaging is to feature the
services adult students truly care about:
 Counselor/tutoring options
 Available financial solutions
 Evening and weekend hours
 Past experience and credit policy
 Day-care facilities nearby
 Support services for their unique needs
• Don’t be idle. Actively update this page frequently; with blog
posts or links with industries your school focuses on. More
tips to optimize your school’s Company on LinkedIn.
1. Create and optimize your college’s Company
page
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

6. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 6
An alumni group is a great way for your school to show off the
network it offers its students.
For professionals looking to create more opportunities for
themselves by going back to school, it is also a promise of a
value beyond the benefit of their time at your school.
 Decide on what you would like your group to be about: Do you want to
offer a social platform for students to connect? Or do you want to focus
on offering a database to hear about jobs and insights about the
industry?
 Decide who should be members of the groups: current students or
alumni only? Should faculty be members as well?
2. Create an Alumni group for your school
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

7. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 7
 Should the group be open? An open group will be referenced on search
engines, which will make it easier for prospects to find, but private
group conversations will make your students more comfortable with
sharing insights.
 Draft a LinkedIn policy for students and faculty to clarify your decisions
about the Company page and the group. Who will be in charge of both
the page and the group? Should the entire school faculty be members?
What will be their role? This may require some coordination with your
Alumni Services.
 Depending on whether it is open or not, promote your group in all of
your communication efforts.
 Invite former students to tell their story.
 Interact with your students and alumni by feeding discussions from
which they will all gain insights.
2. Create an Alumni group for your school
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

8. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 8
Have your admission advisors answer questions on
groups
 Research some of the professional groups where your target
students are most active and make it a goal to answer several
questions a week.
Create links between prospects and students
 Help your students connect with other alumni in their region.
 Connect prospects with new grads to answer their questions.
3. Be a connector
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

9. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 9
Create links between students and your industry
 Through your personal page, follow potential employers and
keep up with what they are doing, share it on your school’s
company page or the group.
 Use your Company page or your group to share employment
info (internships, job offers, etc.) with your group followers
 Ask your instructors to become members of groups and to
interact with prospective employers and students.
3. Be a connector
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

10. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 10
Create links between students and your industry
 Help your students promote themselves on LinkedIn: why not
turn your LinkedIn Alumni page into a reference center for your
students to receive recommendations from their college?
 Take it out of the Internet: Do not forget that networks are really
built in person. Help your students do just that by organizing
occasions where students can meet mentors to discuss their
career choices. One option is to create a mentorship program
matching students with a successful alumnus over a dinner.
Don’t forget to track your results using Page Insights and Group
statistics to see the evolution of your network on LinkedIn!
3. Be a connector
Source: Higher Education Marketing – 3 Steps To Attract Adult Students To Your College Through LinkedIn

11. 3 Steps To Attract Adult Students To
Your College Through LinkedIn
Slide 11
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