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Hashtags just got even more important on Google+

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Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags.

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Hashtags just got even more important on Google+

  1. 1. Hashtags Just Got Even More Important on Google! Slide 1 Hashtags Just Got Even More Important on Google!
  2. 2. Hashtags Just Got Even More Important on Google! Slide 2 1) Google+ Posts With Hashtags 2) What Does It Mean For Your College? 3) Develop a Hashtag Strategy 4) Presence and Consistency Overview Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!
  3. 3. Hashtags Just Got Even More Important on Google! Slide 3  Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags.  Enter a specific hashtag in the Google Search bar. On the right end side of the screen, a section “#hashtag on Google+” appears.  Note that the hashtags that are pulled by Google are only the ones that were made public or shared with you.  For every post that shows on the right sidebar you can see how many comments and +1 it received.  The links are also working, which means that when one clicks on the post, he is redirected to the Google+ page where the hashtag was used. 1. Google+ Posts With Hashtags Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!
  4. 4. Hashtags Just Got Even More Important on Google! Slide 4  This new Google feature will definitely increase the use of hashtags on Google+ posts. Most importantly, it could be another way for your college to stand out from competition and be more visible on Google.  75% of users never scroll past page one results. This new feature could help you gain a strategic position on the page.  Start building your presence on Google+ if you have not already.  It could be a place for you to share what is happening behind the scene, or give a more equivalent to a very public Facebook account. 2. What Does It Mean For Your College? Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!
  5. 5. Hashtags Just Got Even More Important on Google! Slide 5  Research hashtags that are popular with your students and relevant to your college.  Make sure that the hashtags are not already in use or associated with negative comments.  Create 2-3 hashtags that are unique to your school.  To build momentum on social media and enhance your brand, Social Media Strategist Jeff Bullas recommends that you pick hashtags that are closely related to keywords your college uses for SEO.  Promote your hashtags early and promote them often.  Hashtags are primarily about creating conversations with your audience. Testing out various hashtags can help you figure out which are more relevant to your audiences. 3. Develop A Hashtag Strategy Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!
  6. 6. Hashtags Just Got Even More Important on Google! Slide 6  Keep building your presence on hashtag-heavy websites such as Twitter, Instagram, Tumblr, etc.  There is no point in creating hashtags (or even worry about them and how students may use them in search) if you do not have a strong online community that will use them.  Whatever you do, avoid these mistakes:  #tagging #every #single #word, as it can feel spammy  Using extremely generic hashtags that may dilute your brand and not offer you any benefits. 3. Develop A Hashtag Strategy Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!
  7. 7. Hashtags Just Got Even More Important on Google! Slide 7  Be present on Google+ and start using hashtags consistently when sharing content on social media.  The new Google+ search window shows in real time what has been shared.  So if you do not use hashtags in consistent postings, all your efforts will avail to nothing. 4. Presence and Consistency Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!
  8. 8. Hashtags Just Got Even More Important on Google! Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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