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Innovation@SAP = Back to the Roots
Validate your
Assumption
Build & Test Prototypes Early
Keep Iterating Results
with Cust...
What is Innovation?
addressing end user
needs and wanted
by customers
there is a market that
justifies the corporate
inves...
Don’t Assume you Know the Solution yet
Create
Choices
Make
Choices
We don‘t know… yet!
Iterate
cp. Tim Brown (2009)
and Oz...
Why Working Customer-Centered?
Co-Innovate continuously with Customers & End Users
 Learn about Customer Problems & User ...
‘‘A DEVELOPER NEEDS TO BE CURIOUS AND
ALSO DEVELOP EMPATHY FOR END USERS“
Source: interview with SAP co-founder Hasso Plat...
A Diverse Team… A Creative
Space…
An Iterative Approach…
our focus
1. Storytelling 2. Clustering
3. Creating a persona
Experiment with different
frameworks, e.g. value
proposition canvas or...
How might we…?
<Design Challenge>
Brainstorming Rules
Thank You
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation
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2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation

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A brief overview of how Design Thinking (DT) is an integral part of "Customer-Centered Product Innovation", an approach that besides DT comprises Customer Co-Innovation, Business Model Innnovation and Agile Software Engineering.

Publié dans : Logiciels

2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Product Innnovation

  1. 1. Innovation@SAP = Back to the Roots Validate your Assumption Build & Test Prototypes Early Keep Iterating Results with Customers…
  2. 2. What is Innovation? addressing end user needs and wanted by customers there is a market that justifies the corporate investment Desirability Feasibility Viability being able to build a product with existing technologies and deliver it in time
  3. 3. Don’t Assume you Know the Solution yet Create Choices Make Choices We don‘t know… yet! Iterate cp. Tim Brown (2009) and Ozgur Eris (2004) Innovate
  4. 4. Why Working Customer-Centered? Co-Innovate continuously with Customers & End Users  Learn about Customer Problems & User Needs  Design, Develop and Test continuously  Validate Sprint Results regularly
  5. 5. ‘‘A DEVELOPER NEEDS TO BE CURIOUS AND ALSO DEVELOP EMPATHY FOR END USERS“ Source: interview with SAP co-founder Hasso Plattner (2012)
  6. 6. A Diverse Team… A Creative Space… An Iterative Approach…
  7. 7. our focus
  8. 8. 1. Storytelling 2. Clustering 3. Creating a persona Experiment with different frameworks, e.g. value proposition canvas or customer journey map 4. Defining a point-of-view
  9. 9. How might we…? <Design Challenge> Brainstorming Rules
  10. 10. Thank You

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