1.
Design
Dev
COMBINING DESIGN AND DEVELOPMENT
TOBIAS HILDENBRAND | SAP AG | 28 NOVEMBER 2012

2.
WHAT DOES SAP DO?
© SAP 2012 | 2

3.
© SAP 2012 | 3

4.
WHERE DO WE COME FROM?
© SAP 2012 | 4

5.
Source: SAP
© SAP 2012 | 5 40 YEARS OF SAP…

6.
Analyze
Design
Code
Test
Fear of delivery
Year 1 Year 2 Year 3 Year 4
© SAP 2012 | 6 THE WATERFALL – A BUREAUCRATIC APPROACH

7.
Detailed Specification
Idea
Whitepaper
© SAP 2012 | 7 SCIENTIFIC ANALYSIS – A “STRAIGHT-FORWARD” WAY

8.
WHERE ARE WE TODAY?
© SAP 2012 | 8

9.
Scrum Chief Product
Teams product
team
backlog
release
backlog
sprint
backlog
© SAP 2012 | 9 OUR DELIVERY IS MORE RELIABLE AND EFFICIENT TODAY

10.
Split organization Split work
into teams
Split time
Risk
Deliver more
frequently Risk Retrospectives
© SAP 2012 | 10 SCRUM REDUCES PROJECT RISKS DRAMATICALLY

11.
2. Partnership 3. Mutual Trust
1. Personal 3. Shared Purpose 5. Collaboration
Responsibility Mindset
© SAP 2012 | 11 SCRUM IS PEOPLE-CENTRIC AND FOSTERS COLLABORATION

12.
© SAP 2012 | 12 SCRUM IMPLEMENTS MOST PRINCIPLES OF LEAN

13.
© SAP 2012 | 13 …ON THE TEAM LEVEL – LARGE-SCALE LEAN MEANS MORE

14.
(JIT = Just-in-Time)
© SAP 2012 | 14 HOW DO YOU KNOW WHETHER LEAN WORKS?

15.
HOWEVER, “BUILDING
SOMETHING NOBODY WANTS
IS THE ULTIMATE FORM OF
WASTE.” – ERIC RIES (2008)
© SAP 2012 | 15

16.
Feasibility Viability
Innovation
Desirability
© SAP 2012 | 16 BUT, HOW TO HIT THE “SWEET SPOT” OF INNOVATION?

17.
‘‘A DEVELOPER NEEDS TO BE CURIOUS AND
ALSO DEVELOP EMPATHY FOR END USERS“
Source: interview with SAP co-founder Hasso Plattner (2012) © SAP 2012 | 17

18.
© SAP 2012 | 18 COMPLEMENTING LEAN & AGILE WITH “DESIGN THINKING”

19.
WHAT IS DESIGN THINKING?
© SAP 2012 | 19

20.
Iterative Approach
Required Space
Right People
© SAP 2012 | 20 DESIGN THINKING “PREREQUISITES”

21.
Problem Space Solution Space
© SAP 2012 | 21 SAP‘S ITERATIVE DESIGN THINKING APPROACH

22.
“What innovation boils
down to is one per cent
inspiration and ninety-nine
per cent perspiration.”
– Thomas Edison
© SAP 2012 | 22

23.
Implementation
© SAP 2012 | 23 PRODUCT INNOVATION = DESIGN AND DEVELOPMENT

24.
© SAP 2012 | 24 ENTERPRISE SOFTWARE PRODUCT INNOVATION

25.
Feasibility Viability?
Innovation
Desirability
© SAP 2012 | 25 …BUT WHAT ABOUT THE ECONOMIC PERSPECTIVE?

26.
WHAT CAN LARGE ENTERPRISES
LEARN FROM STARTUPS ?
© SAP 2012 | 26

27.
Source: Ash Maurya (2012) – Running Lean
© SAP 2012 | 27 TAKE A ECONOMIC VIEW & TURN ASSUMPTIONS INTO FACTS

28.
Iterate…
…but beware of
”vanity metrics”!
Source: Eric Ries (2011) – The Lean Startup
© SAP 2012 | 28 VALIDATED LEARNING INCLUDING THE ECONOMIC VIEW

29.
Problem Space Solution Space
Based on: Tim Brown (2009) – Change by Design
© SAP 2012 | 29 ITERATIVELY CREATING CHOICES AND MAKING CHOICES

30.
Source: Ash Maurya (2012) – Running Lean
© SAP 2012 | 30 EVOLVE ENTIRE BUSINESS MODELS, NOT JUST PRODUCTS

31.
Customer Customer Customer “Company
Discovery Validation Creation Building”
Source: Steve Blank (2012) – The Startup Owners’ Manual
© SAP 2012 | 31 EVEN LARGE ENTERPRISES CAN LEARN FROM STARTUPS

32.
CONCLUSIONS – AS OF TODAY…
© SAP 2012 | 32

33.
Design Thinking and Lean and Agile
Customer Development Product Development
Set of shared values and principles
© SAP 2012 | 33 COMBINING DESIGN AND DEVELOPMENT