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Cool Applications in Mobile Marketing,[object Object],Presented by:,[object Object],Hillary Bressler,[object Object],Founder, CEO,[object Object],.Com Marketing,[object Object],A Top 100 Interactive Agency Nationwide,[object Object],www.commarketing.com,[object Object], 1.866.266.6584,[object Object]
4.6 billion,[object Object],Mobile phones,[object Object],CBS News- Feb. 15, 2010 ,[object Object]
91% ,[object Object],of Americans use cell phones,[object Object],CTIA 2010,[object Object]
39% ,[object Object],Of all mobile users ,[object Object],have smartphones,[object Object],As of April 2010,[object Object]
Cool Applications in Mobile Marketing  Feb 2011
Cool Applications in Mobile Marketing  Feb 2011
Cool Applications in Mobile Marketing  Feb 2011
Cool Applications in Mobile Marketing  Feb 2011
Cool Applications in Mobile Marketing  Feb 2011
7 out of 10 ,[object Object],Smartphones run on Android,[object Object],However, iphone is the leading ,[object Object],device.,[object Object],As of Ad Mob May 2010,[object Object]
70% ,[object Object],of iPhone developers are ,[object Object],planning to release Android ,[object Object],apps in the next six months,[object Object],March 2010,[object Object]
$1.5 billion ,[object Object],Ebay expects to make from ,[object Object],mobile transactions in 2010,[object Object],Mobile Entertainment ,[object Object]
We are moving from a world of impressions to a world of engagement. ,[object Object]
ApolloBravo Inc.,[object Object]
ApolloBravo Inc.,[object Object]
40% ,[object Object],of smartphone owners do ,[object Object],leisure travel research on ,[object Object],their mobile devices,[object Object],As of April 2010,[object Object]
25% ,[object Object],Have booked travel on ,[object Object],their mobile devices,[object Object],Emarketer -April 2010,[object Object]
  #1,[object Object],2D barcode scanning ,[object Object],A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.,[object Object]
Cool Applications in Mobile Marketing  Feb 2011
Cool Applications in Mobile Marketing  Feb 2011
	Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.,[object Object],26 Apr 2010,[object Object]
Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.,[object Object],Mobile Marketer - March 12, 2010,[object Object]
$500 million ,[object Object],air industry,[object Object],can save annually by migrating ,[object Object],To mobile boarding passes.,[object Object],Juniper Research  ,[object Object]
July 29, 2009  issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.,[object Object]
	The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly,[object Object],www.mobilemarketer.com,[object Object]
The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.,[object Object]
Travel Applications for 2d Barcodes,[object Object],Museums and Attractions,[object Object],Interactive Exhibits,[object Object],Restaurants,[object Object],Transit,[object Object],Education ,[object Object],Sports,[object Object],When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson ,[object Object]
You Will Start To See These Everywhere,[object Object]
Cool Applications in Mobile Marketing  Feb 2011
Watch for barcodes to become a marketing tool, with consumers.,[object Object],(100 Things To Watch in 2011- JWT),[object Object]
#2 ,[object Object],Augmented ,[object Object],Reality,[object Object],The information about the surrounding real world of the user becomes interactive and digitally usable,[object Object]
On April 29, 2010 The Netherlands Board of Tourism and Conventions launched  Holland Layer in the Layar app for iPhone and Android.,[object Object]
What is Layar?,[object Object],Layar is a free Augmented Reality application for iPhone and Android smart phones. ,[object Object],When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.,[object Object]
For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions,[object Object]
Sparkling Queens day launch, April 2010 ,[object Object],Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.,[object Object],Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond.  ,[object Object]
#3 ,[object Object],Apps,[object Object],App is short for Application software,[object Object]
50% ,[object Object],of iPhone owners ,[object Object],buy at least one paid app a month,[object Object],As of Feb 2010- Ad Mob,[object Object]
Cool Applications in Mobile Marketing  Feb 2011
Amsterdam iPhone app by the Netherlands Board of Tourism,[object Object],Is was one of the first and is still one of the best destination apps currently available.,[object Object]
Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. ,[object Object],The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.,[object Object]
75% ,[object Object],Admit to falling asleep with ,[object Object],their iphones.,[object Object],#getmobile,[object Object]
Your customers are mobile, ,[object Object],your brand should be. ,[object Object]
Hillary Bressler,[object Object],CEO/Founder of .Com Marketing,[object Object],Email: bressler@commarketing.com,[object Object],Web: www.commarketing.com ,[object Object],Phone: 407.774.4604 ext 203,[object Object],@commarketing,[object Object],@hillarybressler,[object Object],Find My Presentation Today!,[object Object],www.slideshare.net/hillarybressler,[object Object]

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