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@HK_London<br />#SMWLDN<br />PROTEcting reputation in a digital worLd<br />8 February 2011<br />Tim Luckett, Lead Counsel	...
Reputation:communication hazards facing organisations in the digital world<br />Tim Luckett, Lead Counsel 	<br />Issues an...
Speed by which issues escalate into crises<br />The impact of new media on traditional media<br />Unprecedented transparen...
Us airways<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Kit Kat<br />© Hill & Knowlton 2011<br />
Employees as Brand Guardians: Loss of Control<br />© Hill & Knowlton 2011<br />
the dark side of user generated content<br />@CandaceKuss//  #SMWLDN  //  2011<br />
the pro-am<br />
the happy side: doritos<br />
subvertise<br />
unofficial attack ads<br />http://www.youtube.com/watch?v=6h3G-lMZxjo<br />
lots of coverage<br />
© By rachelbinx<br />
joncainecu<br />
10x more followers<br />
“So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You ...
what can we do to mitigate?<br />
Digital Vulnerability Audit<br />
Move quickly<br />Dark site to act as central reference point<br />24/7 monitoring<br />Accept negative comments – but don...
What’s next?<br />© Hill & Knowlton 2011<br />
Thank you<br />tluckett@hillandknowlton.com		candace.kuss@hillandknowlton.com<br />
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“So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?” - ‘Leroy Stick’, the man behind @BPGlobalPR

Publié dans : Business
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