Digital Credentials

We ideate. We debate. We converse.
We engage. In a rapidly shifting,
changing, buzzing virtual ecosystem,
we ensure your part of the buzz
about us

background
comprehensive and
extensive experience in
web technologies
Dedicated network of
professionals all across
the country
10 member team readily
scalable to 20 in a quick
TAT
diverse service offerings
& expertise in the digital
media space

clients and partners

turn-key services
• brand development & management
• digital marketing & communication strategy
• digital media buying & planning
• search engine marketing & search engine optimization
• social media marketing
• online brand monitoring
• market intelligence & insights
• mobile marketing & solutions
• interactive web design & development
• analytics, database & content management
opportunity
• dedicated team as an extension of business
services

 how do you build brands online?
 How do you involve your consumers in
the dialogue?
 How do you interact, engage and
entertain?
 Do you have the right tactics, tools toys
& technology?
 What should be your tone, voice & social
persona?
If we ask the right questions first
we surely will arrive at the right
answers
 Interactive and web 2.0
enabled Websites
 E-commerce integration
and adaptation
 Robust CMS & CRM
solutions
 Web/SNS/mobile
applications & widgets
 Micro sites & WAP sites
 Blogs and community
development
 3D & Animation
bricks and mortar

 How can you tap into your consumer’s
psyche & motivations?
 What forms of media are your
consumers most likely to consume?
 What are they saying about or around
your brand, product or service?
 What is your competing brands doing
online?
Effective & efficient processes to
discover, dissect & document
consumer opinions,
motivations, intentions
 consumer insights &
intelligence
 online research & analysis
 competition mapping &
tracking
 product development,
testing & launch
 target group definition &
identification
 Radian6 and SM2 to monitor
social media trends
insights

 How do you protect your brand’s
image, identity, personality, initiatives
and assets online?
 What do you make of negative
sentiments?
 How do you deal with critics and
commentators?
A real time 24*7
process to track, report,
address and resolve
consumer issues online
a comprehensive
mechanism to ensure that
a brand’s image, identity,
personality, initiatives and
assets are protected &
portrayed in the right
picture
monitor and track what is
being said online
 analyze how the visible
information affects your
brand, your reputation
influence the results by
participating in the
conversation and
eliminating the negative
reputation management

 who is an influencer?
 how do you build meaningful
dialogues and relationships with
them?
 how can you earn trust and be
invited to the party?
Nurture and nourish
relations in the virtual
world
Digital PR
online outreach programs
 relationship building &
marketing
 blogger networking &
media relations
Word of mouth
campaigns
influencer outreach

 The old premises on which all
marketing and communication
strategies relied upon have been
done and dusted
 You cannot bank on automated
software when dealing with
human interactions, emotions and
motivations
 You simply can’t apply the same
traditional models to measure
reach, engagement and response
plunge into this dynamic
world of proactive
participation… we can help
you chart the course
 digital media
consultancy
 online marketing
strategy
 Digital road map
planning
 social media training:
planning & workshops
strategy

 What should be your content
environment around your brand,
service, product or category?
 What messages will resonate
with your target audience?
 What communication is most
likely to register? What should be
your tone, persona and voice like?
There are plenty of useful resources
that can teach you about social
platforms and tools, but they can’t
teach you how to be social. We can.
content development
 copy & advertising
concepts
 communication design &
strategy
 blogging, podcasting &
webinars, whitepapers
communication

strategy & creative environment
single
minded
proposition
competitive
insights
consumer
insights
the application of our methodology, key
strengths and processes resulting in the most
effective strategies and creative environments
for a brand in the digital space
approach

Creative Portfolio

www.gima.co.in

www.panadimensions.com: event microsite

www.panadimensions.com: campaign site in making

http://www.teachersachievementawards.com/ : Event Site

YES!: youth empowerment summit (launch Sep 2010)

IIFA Blog

TAA (launch Sep 2010)

IIFA 2011 (launch Oct2010)

Social Media Portfolio

IIFA

Caption It Winners
IIFA

www.nbcindia.com : FB application

Ozel Lifestyle

Dewar’s iPhone application

Thank You