This infographic released by Fullscreen provides an overview of the digital video advertising market. It reveals that programmatic buying method is exploding in the digital video ad market. All data are issued from a report published by IHS in September 2015.

1. Source : IHS «Video advertising in Europe, The Road to Programmatic Ubiquity», September, 2015
DIGITAL VIDEO ADVERTISING SPENDING :
+20% IN 2015
63.3% 60.1% 54.1%
€ 592M € 360M € 333M € 309M € 130M
European digital video ad market size (in million euros)
Top 5 countries in 2015
BY 2020, 51% OF ALL VIDEO ADVERTISING
REVENUE WILL BE GENERATED
PROGRAMMATICALLY
Europe : Programmatic share (% of digital video ad spending)
THE NETHERLANDS, THE UK AND FRANCE
TAKE THE LEAD
Where more than 50% of all video advertising revenue will be generated programmatically
in 2020
VIDEO IS A KEY DRIVER OF PROGRAMMATIC
AD MARKET GROWTH : X5 BETWEEN 2015 & 2020
Europe : Digital video net advertising revenue by transaction mechanism (in million euros)
Top 3 des pays
2013 1392
2014 1857
2015 2226
2016 2574
2017 2876
2018 3201
2019 3512
2020 3827
+33.4%
+15.6%
+11.7%
+11.3%
+9.7%
+9%
+20%
x2
2020 vs 2015
2020201920182017201620152014
2014 2015 2016 2017 2018 2019 2020
2013
Programmatic
Non-programmatic
88
1304
241 375
13.0% 16.8% 24.3% 30.1% 38.0% 45.3% 51.4%
865 1215 1591 1967
1860
626
+41%
+31%
+24%
+38%+67%
+56%
ON THE RISE ACROSS EUROPE
PROGRAMMATIC ONLINE VIDEO ADVERTISING