1. Hello.I’m Henrik from Readmill.

2. Who am I?

6. Who am i?

7. Who am i?

8. The future of reading devices?

9. book paperback pdf ereader apps
2500 years ago 150
20
10
4

10. 2008 2009 2010 2011 2012 2013
Ebooks are taking over...
print and audiobooks ebooks
unit sales

11. And so are eReaders, or?
-36%
2010 2011 2012
ereaders
unit sales

12. And so are eReaders, or?
2010 2011 2012
ereaders tablets smartphones
5x
40x
units shipped

13. iPhone
3G
iPhone 5

15. 43%
57%
tablet phone
– 60% male, 40% female
– 35% of users are 25-34
– 25% of users are from US
Users on Readmill

16. use frequency time time per book books quotes comments books started books finished following followers time on web
phone tablet

18. How do we read?
or When do we have dinner in Germany?

19. 00:00 23:00germany US
Time spent
People actively reading
germany US00:00 23:00
Americans go
to bed earlier
Commute in
Germany
07:00
Commute in
Germany
10:00
No explicit
dinner time
No explicit
dinner time
20:00

20. 00:00 23:00tablet phone
Germans reading

21. 00:00 23:00tablet phone
Americans reading

22. How long does it take to finish a book?
tablet phone
us
germany
9 days 18 days 27 days 36 days

23. Thanks.