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What is human centred design?
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What is human centred design?
1.
What is Human
Centred Design?
2.
An approach to
solving problems that places the user’s needs at the centre.
3.
It’s not about
what you think is best for the user.
4.
It’s about what
is actually best for the user.
5.
This means that
you need to get a deep understanding of your users.
6.
And be aware
that your assumptions are probably wrong.
7.
Assumptions We think
that we know what people want.
8.
It’s amazing how
many times we are wrong. I need “Y”. We should do “X”. Especially about our customers.
9.
Empathy is the
key.
10.
Get out there
and talk to people.
11.
Get under their
skin.
12.
Feel what they
feel.
13.
Gain a deep
understanding of what life is like for them.
14.
Talk to people.
15.
Interact with them.
16.
Learn about them.
17.
Gain empathy.
18.
Human centred design
helps you create real impact.
19.
To create impact
you must consider 3 key elements.
20.
Desirable (by the
user) Feasible (technically) Viable (economically)
21.
The outcome of
a human centred design project is a solution that encompasses all 3 elements.
22.
This is how
impact is created.
23.
Let’s connect. Share
your experiences with us or learn how we can help you. @The_Dot_Connect http://www.slideshare.net/hiongyt www.thedotconnect.com findhiong@gmail.com