2. Outline
S Comparison of China and U.S
S History of McDonalds.
S Mc.Donalds and KFC in China
S McDonald's China CEOs idea
S Service and Safety of Food of McDonalds
S Conclusion
3. Comparison of China and U.S.
S China’s population is 1.3billon.
There are 800 McDonald's restaurants in china.
S U.S. population is 300 million.
There are 13,000 McDonald's restaurants in U.S.
More of China‘s populous than U.S. But McDonald's
restaurant very few in china.
That mean China is the most growing market of McDonalds.
4. History of McDonalds
S In 1978, KFC's great success during a short period of time
spurred McDonald's.
S In 1990, the first 500 restaurants are opened in Shenzhen,
China.
S In 2004, there were 600 restaurants.
S In 2005, first drive-through is opened in China.
S In 2008, there were more than 1000 restaurants.
5. Mc.Donalds and KFC in China
S KFC (Kentucky Fried Chicken Corporation) is often
referred as the rival of McDonalds.
S There are more than 2,200 restaurants of KFC in
China.
S This mean, There is already big market of KFC when
McDonalds decided to deploy their stores in China.
6. McDonald's China CEOs idea
Jeffrey Schwartz, McDonald's China CEO says
that.
We have a business model of getting better versus
getting bigger. It's not about you have how many
restaurants, it's about how many restaurants that
serve your customers well. It's not about how big,
it's about how good and how you run your
business. "China wins, we win"
7. Service of McDonald's
The delicious burgers, crispy French fries
and icy milk shakes, there was the image of
an affable and farcical Ronald McDonald,
the striking yellow, red and blue decor, the
smiling attendants and the quick service, in
sharp contrast to poor service consumers
had long endured at local restaurants.
8. Safety of Food of McDonalds
S Especially food of safety is important.
S One of advantage that Side of safety of food of
McDonalds.
S McDonalds have hand washing stations and hand
sanitizer right out for safety of food.
This is big advantage from other restaurants in China.
9. Conclusion
S China is the most developed market for
McDonalds.
S They have history of developing with KFC.
S McDonalds is convenient, cheap and tasty.
That is big advantage from other restaurants
in China.
10. References
S McDonald's has a big appetite for China
http://www.nbcnews.com/id/26226387/ns/business-cnb_tv/
#.UaruZ-ui4hT
S McDonald's growing in China
http://www.chinadaily.com.cn/business/2008-09/08/
content_7007412.htm
