1. Importance of Keyword Research
Many online businesses either have been or are beginning to run search engine optimization campaigns
and are hiring Phoenix web design companies like HireAWiz to do just this. Search engine optimization is
a way for you to get a piece of the pie when someone searches for your industry. In order to begin
seeing any results you need to be on page 1 and to begin seeing major results you must rank your
keywords in the top 3. Think about all the times you use a search engine to find something. How often
do you go past page 1? Not very often I am sure now ask yourself how often do you click on websites
outside of the top 3? I am sure you do it some but not near as much as the top 3 searches. This is why it
is so important to not only rank for your keywords but to rank in the top 3 on page 1.
Rank is very important when it comes to bringing
organic traffic to your website through the search
engines but one thing you must not forget is
Keyword research. This is a step that is probably the
most important and a step that gets skipped the
most. So just why is keyword research so
important? Because if you don’t then the keywords
that you have spent all that money ranking might
turn out to be non-relevant. What is the point in
spending money ranking a keyword that doesn’t get
any searches or the visitors it attracts aren’t looking
for what you have to offer so the traffic it does
bring never converts? There is NO sense in that. That is why it is critical you do an extensive keyword
analysis before beginning your search engine optimization campaign. A few key points to remember
before you begin your keyword analysis are:
 Use Keywords That Are Searched - To determine what keywords/phrases are being searched
the most you can actually use Google’s free adword tool. This will help you determine if enough
traffic searches the term your looking to rank or if it a keyword that you can throw out.

2.  Use Exact Searches NOT Broad - While using the totally free key phrase device is certain that
you're authorized within and they are operating exact searches. A person doesn’t want to get
higher figures for the keywords and phrases since you had been managing a wide search.
 Try Selecting Keywords That Are Specific -Attempt producing keywords because slim as you
possibly can for instance we'd not need to make use of the actual key phrase website design
though it receives a lot of queries each month. We'd wish to pick a expression such as Phoenix
web design or Phoenix Web Design Company this way the probability of all of them
transforming is a lot greater.
These are merely three tips to make use of if your spending budget enables I would highly recommend
managing a pay-per-click marketing campaign together with your search engine optimization marketing
campaign. The main reason I recommend carrying this out is really you could pick which keywords and
phrases much better convert.