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Digitale Event-Kommunikation
Social Media optimal
- nicht nur bei BarCamps
Stefan Evertz / Cortex digital
Cortex digital |...
Ich bin...
Stefan Evertz
Berater für digitale Kommunikation, Köln
Themen
• Digitale Strategie
• BarCamps (Organisation & M...
Das SEHR-Rezept
• S torytelling
• E -Mail (und mehr Push)
• H eimat
• R edundanz
Cortex digital | #cosca16 3
Storytelling
• Termine / Events
• Aktionen
• Details & Alltag
• Hintergrund-Infos
 Kommunikationsanlässe
Cortex digital |...
E-Mail (und mehr) 1/2
• Push statt Pull
• Gute Messbarkeit (Newsletter)
• Abdeckung nahe 100%
• Kaum Streuverluste
Cortex ...
E-Mail (und mehr) 2/2
• Smartphone = Standard
• E-Mail
• WhatsApp
• Apps
Cortex digital | #cosca16 6
Heimat: My home is my...
• Castle Blog / Website
• Volle Kontrolle
– Domain
– Design
– Elemente
– Zugriffsrechte
Cortex di...
Heimat-Setup: Blog
• Wordpress (inkl. Google Analytics)
• Newsletter-Tool (Plugin MailPoet)
• Yourls (eigenes Bit.ly)
• Pl...
Heimat statt Satelliten
• Facebook
• Twitter
• Instagram
• ...
Cortex digital | #cosca16 9
Redundanz
• Information Overload
• Rückgang Sichtbarkeit
• Heterogene Plattform-
Nutzung
• „Viel hilft viel“ statt
„kleine...
Redundanz: Kanäle
• Facebook
• Facebook Events
• Twitter
• Xing
• Xing Events
• Eventbrite
• ...
Cortex digital | #cosca16...
Das SEHR-Rezept
• S torytelling
• E -Mail (und mehr Push)
• H eimat
• R edundanz
Cortex digital | #cosca16 12
MonitoringMatcher
Fokus: Digitales Monitoring
• Social Media Monitoring
• Social Media & Web Analytics
• Publishing & Enga...
Danke! Fragen?
Stefan Evertz (@hirnrinde)
Cortex digital, Köln
Tel: 0221 – 169 24 181
Mail: stefan.evertz@cortexdigital.de...
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Digitale Event-Kommunikation: Social Media optimal - nicht nur bei BarCamps

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Auf Basis der Erfahrung von über 30 organisierten BarCamps und diversen weiteren Netzwerk-Events habe ich beim Content Strategy Camp 2016 in Darmstadt-Dieburg erfolgreiche Elemente und Strategieansätze für die Kommunikation rund um Veranstatungen vorgestellt und im Rahmen einer Session mit Teilnehmern diskutiert.

Publié dans : Marketing
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Digitale Event-Kommunikation: Social Media optimal - nicht nur bei BarCamps

  1. 1. Digitale Event-Kommunikation Social Media optimal - nicht nur bei BarCamps Stefan Evertz / Cortex digital Cortex digital | #cosca16 1
  2. 2. Ich bin... Stefan Evertz Berater für digitale Kommunikation, Köln Themen • Digitale Strategie • BarCamps (Organisation & Moderation, über 30 BarCamps) • Social Media Monitoring – Unabhängige Toolauswahl – Tool-Setup und Optimierung – Analysen, Auswertungen & Reporting Cortex digital | #cosca16 2
  3. 3. Das SEHR-Rezept • S torytelling • E -Mail (und mehr Push) • H eimat • R edundanz Cortex digital | #cosca16 3
  4. 4. Storytelling • Termine / Events • Aktionen • Details & Alltag • Hintergrund-Infos  Kommunikationsanlässe Cortex digital | #cosca16 4
  5. 5. E-Mail (und mehr) 1/2 • Push statt Pull • Gute Messbarkeit (Newsletter) • Abdeckung nahe 100% • Kaum Streuverluste Cortex digital | #cosca16 5
  6. 6. E-Mail (und mehr) 2/2 • Smartphone = Standard • E-Mail • WhatsApp • Apps Cortex digital | #cosca16 6
  7. 7. Heimat: My home is my... • Castle Blog / Website • Volle Kontrolle – Domain – Design – Elemente – Zugriffsrechte Cortex digital | #cosca16 7
  8. 8. Heimat-Setup: Blog • Wordpress (inkl. Google Analytics) • Newsletter-Tool (Plugin MailPoet) • Yourls (eigenes Bit.ly) • Plugins – Social Metrics Tracker – Google Analytics Dashboard for WP – Shariff Wrapper Cortex digital | #cosca16 8
  9. 9. Heimat statt Satelliten • Facebook • Twitter • Instagram • ... Cortex digital | #cosca16 9
  10. 10. Redundanz • Information Overload • Rückgang Sichtbarkeit • Heterogene Plattform- Nutzung • „Viel hilft viel“ statt „kleine Highlights“ Cortex digital | #cosca16 10
  11. 11. Redundanz: Kanäle • Facebook • Facebook Events • Twitter • Xing • Xing Events • Eventbrite • ... Cortex digital | #cosca16 11
  12. 12. Das SEHR-Rezept • S torytelling • E -Mail (und mehr Push) • H eimat • R edundanz Cortex digital | #cosca16 12
  13. 13. MonitoringMatcher Fokus: Digitales Monitoring • Social Media Monitoring • Social Media & Web Analytics • Publishing & Engagement • Anbieter • Lesetipps & Termine www.MonitoringMatcher.de Cortex digital | #cosca16 13
  14. 14. Danke! Fragen? Stefan Evertz (@hirnrinde) Cortex digital, Köln Tel: 0221 – 169 24 181 Mail: stefan.evertz@cortexdigital.de Web: cortexdigital.de Cortex digital | #cosca16 14

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