2. Overview
Identify on-line technologies/tools
Discuss example projects
Why they work?
Review what is known on effectiveness
Share resources
Digital Age: 1) the spread of broadband; 2) the rise of mobile
connectivity; and 3) the emergence of technological social
networks
3. Tools
Social Media: Facebook, Twitter, blogs,
YouTube videos, Flickr, podcasting, LinkedIn,
SlideShare, texting, apps…
Interactive Maps: – ArcGIS online,
Google Earth
Webinars, On-line interactive education,
Skype, video conferencing
Smart Games/Virtual Reality
Social media includes web-based and mobile technologies
used to turn communication into interactive dialogue.
(Wikipedia)
4. Health Promotion Examples
ShotbyShot: digital storytelling, youtube, Facebook -
www.Shotbyshot.org
Text2Quit: Texting https://www.text2quit.com/
DC Takes on HIV: text messages, videos -
http://www.dctakesonhiv.com/
Patientslikeme: http://www.patientslikeme.com/
Pocket Guides: Mobile apps, social networks
Healthy Child Healthy World
HealthMap: http://healthmap.org/en/
UCSF – Committed to the City: maps, video, social
media http://www.ucsf.edu/news/community
MDChat: twitter chats http://mdchat.org/
Right to Know: http://righttoknow.sfsu.edu/
5. Analyzing Effectiveness
SocialMedia for Health Promotion: An
Analysis of a Facebook Community
Promoting Breast Cancer Awareness
Research of the National Cancer Institute
1. Open space for self-expression
2. Awareness with little health information
3. The commodification of breast cancer
4. Unpredictable locations of conversation
Most Facebook Groups do not have a large amount of user-
generated comments.
-Blogs have been found to have much more discussion and
comments.
- Twitter has more activity and posts than Facebook (but
fewer people than Facebook)
6. CDC’s Lesson Learned
1. Make Strategic Choices and Understand the Level of Effort
2. Go Where the People Are Pew Internet
3. Adopt Low-Risk Tools First Survey (Feb. 2012)
4. Make Sure Messages Are Science-based 65% of adults
5. Create Portable Content use social
networking
6. Facilitate Viral Information Sharing sites, of those
7. Encourage Participation 68% said they
had an
8. Leverage Networks
experience that
9. Provide Multiple Formats made them feel
10. Consider Mobile Technologies good about
themselves.
11. Set Realistic Goals
12. Learn from Metrics and Evaluate Efforts
Health Communicator's Social Media Toolkit (pdf)
7. Resources
CDC’s Blogs and Health Communicator's
Social Media Toolkit (pdf)
Expert Round Table on Social Media and
Risk Communication during Times of Crisis
- A special report from APHA
Socialmedia increasingly used to gauge
public health
“medical experts agree that the benefits outweigh the
drawbacks when it comes to the impact of social media on
public health” (Nov. 2011article)
Naomi’s Social Media Resources
(regularly updated)
Editor's Notes
What do you have experience with and what is your interest level??Raise your hand if you use Facebook.... Twitter....for work? Others..what are they?What is your interest level in using social media in health promotion? Show a finger from 1-5 Is there something In particular that you use that not up here?
Why are they effective?ShotbyShot: digital storytelling, youtube, Facebook - www.Shotbyshot.orgWhat worksText2Quit: Texting https://www.text2quit.com/http://www.voxiva.com/solutions/health_engagement/smokingCessation.htmlMultiple channel approach...web, email, texting.DC Takes on HIV: text messages, videos - http://www.dctakesonhiv.com/Patientslikeme: http://www.patientslikeme.com/Pocket Guides: Mobile apps, social networksHealthy Child Healthy WorldHealthMap: http://healthmap.org/en/MDChat: http://mdchat.org/Exmaple of the way Twitter can be used.
http://www.TheBreastCancerSite.com 2.8 million “likes”The Breast Cancer Site was founded to help fund free mammograms for women in need — women for whom early detection would not otherwise be possible. Since its launch in October 2000, the site has established itself as a leader in online activism and in the fight to prevent breast cancer deaths.ProductsIn addition to clicking the pink "Click Here to Give - it's FREE" button, visitors can make early detection and survival of breast cancer possible by shopping in The Breast Cancer Site store. With each item purchased, shoppers generate funds for free mammograms for women in need. The store offers a wide array of items to show your support, including pink ribbon jewelry and apparel.