Himansu S Mahapatra

hisema himansu s m himansu marketing business management services marketing services marketing management business management advertising communications marketing and advertising entrepreneur entrepreneurship promotion communications mix marketing mix capacity demand supply and demand customer service customer customer relationship management marketing communications characteristics attributes brand equity brand value brand management branding brand gaps model service quality cardinal number numbering system ordinal number national indian international numbers counting number project management project plan business plan business services variable cost fixed cost pricing pricing strategies price matching demand & supply targeting segmentation market segmentation differentiation positioning market research service recovery paradox customer lifetime value relationship management service quality dimensions infinitely compounding continuously compounding effective annual rate compound annual growth rate compound interest simple interest interest rate interest personal finance finance services recovery services encounters brand building himansu s marketinng communications television advertisement qualities qulaities brand message study material course material marketing study consumer behaviour