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People loved the Crazy Egg
MVP All in all, Crazy Egg is a great product providing helpful data to any website owner. I’m impressed with how simple Crazy Egg makes it for website owners to visualize visitor click activity. Based on results, website owners can learn how visitors see their site and how they should improve it.
Before launch, we needed people
to try our early prototype product. We were creating a new type of visual analytics product. It would track every click on a website. We needed thousands of websites to use it before we launched because we had to make sure it worked with all types of websites. We had to find people who would give us lots of feedback on our buggy product.
In the early days, we
had a great product and a big marketing problem. Companies were spending more than $18 for every single ad click using Google AdWords. We had raised money but couldn’t spend it on acquiring customers at that cost. We had to find a way to get signups without spending too much money on paid advertising.
We wanted to find a
way for the product to grow itself. To create KISSinsights we did 20 in-depth customer interviews, created two landing pages to test the value proposition and made a hacky version that we used ourselves. That was when we stumbled onto one of the most powerful engines of growth a startup can create.
Before we sold KISSinsights it
got 25,000 sign ups without us having to spend any money on organic or paid marketing channels. The growth came exclusively from one single product-based marketing channel. Today, this is called a growth loop.