Social Media Trends in India

1. Taking interactivity to the next
level
…on social media!

2. A couple of years ago…
Creating a Facebook page or a twitter account was just a part of a
marketing activity checklist!

3. Next phase: Talking to fans
Brands started posting content on the pages, since they were created!
However, the content was mostly random

4. Next phase: Strategy?
Brands started looking for ROI and hence a strategy for interactions
with fans

5. And then….
What eventually came out was contests exploiting virality of
comments, likes and sending friend requests

6. But then….
Facebook realized that such contests are not
‘social’ enough
And they also impacted Facebook ads revenue!

7. Hence…
A number of changes made by Facebook, led to
changes like
• Facebook Edge
• New Timeline (focus on images)
And some features are lined up like
• Facebook Offers
• Reach Generator

8. What should we look forward for?

9. Way forward
• Strategies with a differentiation to break free
from the clutter
• Mainline ad campaigns having appropriate
extensions on social and digital space
And most importantly…
• Engagements with innovational interactivity

10. Engagement concepts

11. Go Mumbai Indians!
• An application that will help us find the
biggest fan of Mumbai Indians
• The users needs use a microphone to record a
shoutout for their favorite team
• Using sound recognition technology, a sound
meter gets updated on the application
• Users can share their shoutouts, challenge
their friends, etc which will create virality

12. Rough wireframe
CHEER MUMBAI INDIANS!
Are you a true Mumbai Indians fan?
Click below and push up your shoutout
meter as much as you can!
HIT IT! Hardik’s shoutout-meter

13. Connect better with Vodafone
Hey, How r you?
• Vodafone gives a chance to fans on Facebook to connect better with their
friends.
• Guys can send messages to their friends
• Girls can send back a like if their like their message with a swing!
(click Enter to know how)

14. Connect better with Vodafone
• The girls who get messages can respond back to them
• They need to allow the application which will access their webcams
• The swing (marked in the picture) will move left and right as the users move his
head from left and right (with head-recognition technology)
• A nod from users will send out a ‘like’ for the messages sent!

15. Other concepts
There could be similar engagements planned for concepts
around
• Gaming
• Virtual stores
• and many more…

16. These were some thoughts on
interactivity
Some more factors that will be instrumental in
coming months are…

17. Other major factors
• Video strategy – Webisodes, reviews, virals, teasers, etc.
• Images strategy – Templeted images, captions, funny images.
• Sentiment analysis – With a number of posts, tweets, responses, etc
shared on the internet, analyzing that data will create immense value
for clients
• Online reputation management – With customer awareness index
going up, managing reputation online, will become all the more
important
• Brand Loyalists – Creating loyalists for the brand who will amplify the
brands message further will become all the more important, as
experienced today, even a star like Sachin Tendulkar’s tweet about
Airtel calling on this birthday backfired!

18. Thank You!
Hardik Joshi
97689136812
www.twitter.com/guynxtdoor
hjoshi24@gmail.com