SocialSelling@SAPSylvie Lachkar – Social Selling@SAP,
EMEA
WHAT ARE YOUR
CHALLENGES? Internal
WHAT ARE YOUR
CHALLENGES?
3© 2014 SAP AG or an SAP affiliate company. All rights reserved.
THINGS HAVE
CHANGED
4© 2014 SAP AG or an SAP affiliate company. All rights reserved.
YOU HAVE TO
CHANGE
5© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SUCCESS
6© 2014 SAP AG or an SAP affiliate company. All rights reserved.
WHAT IS SOCIAL
SELLING ?
7© 2014 SAP AG or an SAP affiliate company. All rights reserved.
DEVELOP A REPUTATION
LISTEN & GATHER INTELLIGENCE
BUILD Y...
8© 2014 SAP AG or an SAP affiliate company. All rights reserved.
9© 2014 SAP AG or an SAP affiliate company. All rights reserved.
WHAT TOOLS ?
10© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Create a professional brand
Find the right people
Build ...
11© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
REMEMBER…
SOCIAL SELLING
EVERYONE
GAIN TIME
ENGAGE
REAC...
13© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
REMEMBER…
BE VISIBLE
PERCEPTION
YOURSELF
KEYWORDS
CONNE...
15© 2014 SAP AG or an SAP affiliate company. All rights reserved.
YOUR
NETWORK
16© 2014 SAP AG or an SAP affiliate company. All rights reserved.
REMEMBER…
PEOPLE YOU KNOW
NEW CONNECTIONS
CONTACTS
CUSTO...
17© 2014 SAP AG or an SAP affiliate company. All rights reserved.
LISTEN
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
WHY LISTEN ?
19© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SHARE
20© 2014 SAP AG or an SAP affiliate company. All rights reserved.
OTHERS
PUBLIC
AUTHENTICITY
MARKETING
EGOCENTRIC
REMEMBER…
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Le social-selling : comment développer ses ventes avec les Réseaux Sociaux

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Sylvie Lachkar explique aux #SOMDIG16 : Comment être plus performant et toucher plus de monde avec un nombre stable de commerciaux, voire en diminution ?
Le livre des Sommets du Digital avec le contenu complet des conférences est disponible ici : http://www.editions-kawa.com/home/148-les-sommets-du-digital-2016-imaginer-demain-et-reussir-aujourdhui.html

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Le social-selling : comment développer ses ventes avec les Réseaux Sociaux

  1. 1. SocialSelling@SAPSylvie Lachkar – Social Selling@SAP, EMEA
  2. 2. WHAT ARE YOUR CHALLENGES? Internal WHAT ARE YOUR CHALLENGES?
  3. 3. 3© 2014 SAP AG or an SAP affiliate company. All rights reserved. THINGS HAVE CHANGED
  4. 4. 4© 2014 SAP AG or an SAP affiliate company. All rights reserved. YOU HAVE TO CHANGE
  5. 5. 5© 2014 SAP AG or an SAP affiliate company. All rights reserved. SUCCESS
  6. 6. 6© 2014 SAP AG or an SAP affiliate company. All rights reserved. WHAT IS SOCIAL SELLING ?
  7. 7. 7© 2014 SAP AG or an SAP affiliate company. All rights reserved. DEVELOP A REPUTATION LISTEN & GATHER INTELLIGENCE BUILD YOUR NETWORK OFFER INSIGHTS & SHARE CONTENT HOW ?
  8. 8. 8© 2014 SAP AG or an SAP affiliate company. All rights reserved.
  9. 9. 9© 2014 SAP AG or an SAP affiliate company. All rights reserved. WHAT TOOLS ?
  10. 10. 10© 2014 SAP AG or an SAP affiliate company. All rights reserved. Create a professional brand Find the right people Build strong relationships Engage with insights
  11. 11. 11© 2014 SAP AG or an SAP affiliate company. All rights reserved.
  12. 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12 REMEMBER… SOCIAL SELLING EVERYONE GAIN TIME ENGAGE REACH QUOTA SOCIAL TOOLS
  13. 13. 13© 2014 SAP AG or an SAP affiliate company. All rights reserved.
  14. 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14 REMEMBER… BE VISIBLE PERCEPTION YOURSELF KEYWORDS CONNECTABLE
  15. 15. 15© 2014 SAP AG or an SAP affiliate company. All rights reserved. YOUR NETWORK
  16. 16. 16© 2014 SAP AG or an SAP affiliate company. All rights reserved. REMEMBER… PEOPLE YOU KNOW NEW CONNECTIONS CONTACTS CUSTOMISE MOBILE
  17. 17. 17© 2014 SAP AG or an SAP affiliate company. All rights reserved. LISTEN
  18. 18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18 WHY LISTEN ?
  19. 19. 19© 2014 SAP AG or an SAP affiliate company. All rights reserved. SHARE
  20. 20. 20© 2014 SAP AG or an SAP affiliate company. All rights reserved. OTHERS PUBLIC AUTHENTICITY MARKETING EGOCENTRIC REMEMBER…

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