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Aseem, Rishabh and Puneet

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They came close and missed by a whisker !

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Aseem, Rishabh and Puneet

  1. 1. Aseem Sidhu Rishabh Garg Puneet Kukreja IMT, Ghaziabad. Zippify Viral Marketing Plan
  2. 2. <ul><li>Zippified </li></ul><ul><li>Discover the best, forget the rest </li></ul>
  3. 3. <ul><li>Have you zippified yet? </li></ul><ul><li>Did you zippify today? </li></ul><ul><li>Are you zippified? </li></ul><ul><li>I zippify, do you zippify? </li></ul>Promotional Messages
  4. 4. <ul><li>Implementation plan </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Facebook game </li></ul><ul><li>Leverage Web 2.0 </li></ul><ul><li>Apparel </li></ul><ul><li>The Site </li></ul><ul><li>Checklist </li></ul>Viral Marketing Presentation Roadmap
  5. 5. <ul><li>Month 1 – Creating a Buzz </li></ul><ul><ul><li>India – Australia Cricket match series starts in the last week of October </li></ul></ul><ul><ul><li>Tie up with sites: </li></ul></ul><ul><ul><ul><li>Cricinfo.com </li></ul></ul></ul><ul><ul><ul><ul><li>Full Page and tear ads on match days </li></ul></ul></ul></ul><ul><ul><ul><li>Indiatimes.com </li></ul></ul></ul><ul><ul><ul><ul><li>Scoreboard sponsored by zippify </li></ul></ul></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul><ul><ul><li>Online games – Zuggi’s lifeline </li></ul></ul><ul><li>Month 2 - Targeted and offline teasers </li></ul><ul><ul><li>Printed on Coasters under coffee cups </li></ul></ul><ul><ul><li>Zippify Z marks </li></ul></ul><ul><ul><li>Float a funky teaser video </li></ul></ul><ul><ul><li>Small stickers saying Zippify covered at establishments </li></ul></ul><ul><ul><li>Distribute Zippify pamphlets at partners with the bill </li></ul></ul>Viral Marketing Plan - Implementation
  6. 6. <ul><li>Month 3 – Expanding the network </li></ul><ul><ul><li>Bluetooth messages to shoppers </li></ul></ul><ul><ul><li>E-mail advertising through gmail and yahoo </li></ul></ul><ul><ul><li>Member get member (Limited invites) </li></ul></ul><ul><ul><li>Sales calls </li></ul></ul><ul><ul><li>Distribute pamphlets when partners do home delivery </li></ul></ul><ul><ul><li>Target Beauty Parlours </li></ul></ul><ul><ul><li>Out of Home Activity for college students : Know your partner </li></ul></ul><ul><li>Month 4 – Build relationships </li></ul><ul><ul><li>User review videos on the site </li></ul></ul><ul><ul><li>Create a virtual shop use the character of Zuggi </li></ul></ul><ul><ul><ul><li>Shop and save </li></ul></ul></ul><ul><ul><ul><li>Fun factor of shopping because of Zippify </li></ul></ul></ul>Viral Marketing Plan - Implementation
  7. 7. <ul><li>Give boys and girls Zippify cards and a list of partners </li></ul><ul><li>Give them a 100 Rs. Limit </li></ul><ul><li>Time period of 3 hours </li></ul><ul><li>Shop for the most innovative things </li></ul><ul><li>Highest matching couple gets shopping worth 10,000 Rs. free </li></ul><ul><li>All participants invited to a Jam session at the campus sponsored by Zippify </li></ul>OOH: Campus
  8. 8. <ul><li>Give shoppers Zippify cards and a list of partners </li></ul><ul><li>Give them a 50 Rs. Limit </li></ul><ul><li>Time period of 1 hours </li></ul><ul><li>Shop for the maximum number of unique products </li></ul><ul><li>Winner gets shopping worth 10,000 Rs. free </li></ul>OOH: Malls
  9. 9. <ul><li>Cover sites like: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Orkut </li></ul></ul><ul><ul><li>Myspace </li></ul></ul><ul><ul><li>BigAdda </li></ul></ul><ul><ul><li>Indyarocks </li></ul></ul><ul><li>Join groups and communities of the brands partnered with and post there </li></ul><ul><li>Create own fan pages </li></ul><ul><li>Advertise the Zippify website </li></ul>Social Media Marketing
  10. 10. <ul><li>Game on Facebook </li></ul><ul><li>User controls the way Zuggi grows </li></ul><ul><li>Using Zippify’s services virtually gets the user more points </li></ul><ul><li>Daily highest points gainer gets a free Zippify card </li></ul>Zuggi’s Lifeline
  11. 11. Leverage Web 2.0
  12. 12. <ul><li>Spread short videos about zippify </li></ul><ul><li>Get popular bloggers to review the service </li></ul><ul><li>Advertise in games like second life etc. </li></ul><ul><li>Upload funky videos about Zippify </li></ul><ul><li>Create a Zippiwiki, a wiki about what all you can do with zippify </li></ul>Leverage Web 2.0
  13. 13. <ul><li>In Clothing stores: </li></ul><ul><ul><li>Hang two pairs of Denims </li></ul></ul><ul><ul><li>One regular price </li></ul></ul><ul><ul><li>One Zippified (Special offer) </li></ul></ul><ul><li>Advertise Zippified rates on various clothes </li></ul>Apparel
  14. 14. <ul><li>Educate the customer through the website </li></ul><ul><li>Live Assistance </li></ul><ul><ul><li>Live video chat assistance to the users </li></ul></ul><ul><ul><li>Regarding usage of product </li></ul></ul><ul><li>Links to blogs by users </li></ul><ul><li>Videos of existing users, talking about the service </li></ul><ul><li>Company link: Advantages to participating companies </li></ul>The Site
  15. 15. Have you Zippified today?