Social media is permission-centric marketing that spreads virally and provides exponential benefits. It is a form of inbound marketing that helps with search engine optimization by promoting blogs and starting conversations. There are three types of social media and success can be measured using various metrics like video views, friends and followers, votes, posts, and questions answered.

1.
Social Media/ Social Network Marketing
Social Media is permission centric
marketing that goes viral and gets
you exponential benefits.
 Why is Social Media important?
 Social Media State of Mind
 3 Types of Social Media
 Measuring Results
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO

2.
Re thinking Marketing
Outbound Marketing Inbound Marketing
Telemarketing SEO/SEM
Trade Shows Blogging
Direct Mail Social Media
Email Blasts RSS
Print ads Free Software/demo
TV/Radio Ads Videos
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO

3.
What is Social Media?
Wikipedia:
“Social media is an umbrella term that
defines the various activities that
integrate technology, social interaction,
and the construction of words and
pictures.”
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO

4.
Social Media is Inbound
Marketing
• Social Media helps with SEO
• Social Media promotes your
Blog
• Social Media is Permission
Centric
• The conversation has already
started…
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO

5.
Marketing Tips for SM-Network
• Make friends
• Find your existing connections
• Network through groups
• Add to your email signature, blog
articles, bio or
profile…
• Be helpful
• Answer questions
• Share interesting content
• Make connections
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO

6.
Other Metrics
• Video views on YouTube
• Friends on Facebook or
LinkedIn
• Votes for blog articles
• Posts in forums
• Questions answered on Yahoo
Answers
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO

7.
Blogging
• Enable easy, natural
process to
consistently update
content on
your site, achieve
more frequent
search engine crawls,
and
improve authority
• Develop an
audience of email
and RSS subscribers
• Attract more
inbound links (“link
bait”)
• Write keyword rich content to
attract more high conversion rate traffic
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO

8.
Take our help to build the brand you
want for your organization,
contactify@macinfosoft.com
All rights reserved to Macinfosoft Krishna Gupta Founder and CEO