Overcoming Bias in Design Through Empathy and Listening Less Than 40 Characters
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This document discusses overcoming bias in design. It provides examples of cognitive biases and systemic biases that can negatively impact design. It emphasizes practicing empathy, identifying assumptions, listening to understand different perspectives, and doing the work to overcome biases. The goal is designing for all people by accounting for diverse experiences and avoiding reinforcing historical inequities.
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Overcoming Bias in Design Through Empathy and Listening Less Than 40 Characters
- 1. O V E R C O M I N G B I A S I N D E S I G N H E AT H E R O N E I L L P I X E L S F O R H U M A N S @pixelsforhumans
- 5. A P P L E H E A LT H F E AT U R E L I S T • Vitals • Exercise • Meals/Snacks • Sleep • Medication • Doctor visits/diagnoses • Etc… • Period Tracker
- 6. I N T E N T I S N O T M A G I C http://www.shakesville.com/2011/12/harmful- communication-part-one-intent.html
- 7. B I A S Noun. 1. An inclination towards one group over another group, often in an unfair way.
- 8. Do I contradict myself? Very well, then I contradict myself. I am large, I contain multitudes - Walt Whitman Me too, Walt.
- 12. C O G N I T I V E B I A S
- 15. - K AT E M E Y E R , N E L S O N N O R M A N G R O U P Flat interfaces often use weak signifiers…[which] require more user effort than strong ones. https://www.nngroup.com/articles/flat-ui-less-attention-cause-uncertainty/
- 17. S Y S T E M I C B I A S
- 20. # N O TA L L …
- 21. N U M B E R S D O N ’ T L I E
- 22. Algorithm = Data + Success Metric(s)
- 24. G A R B A G E I N G A R B A G E O U T
- 25. - C AT H Y O ’ N E I L , W E A P O N S O F M AT H D E S T R U C T I O N Algorithms don't make life more fair, they just automate the status quo. https://www.ted.com/talks/cathy_o_neil_the_era_of_blind_faith_in_big_data_must_end
- 28. “Sometimes unpleasant portrayals of sensitive subject matter online can affect what image search results appear for a given query. These results don’t reflect Google’s own opinions or beliefs — as a company, we strongly value a diversity of perspectives, ideas and cultures.” http://www.huffingtonpost.co.uk/entry/three-black-teenagers- google-racism_uk_575811f5e4b014b4f2530bb5
- 29. D O N ’ T B E E V I L
- 30. D O N ’ T B E E V I L Stick our heads in the sand while we reinforce the historical evils of society.
- 31. D O N ’ T B E E V I L Stick our heads in the sand while we reinforce the historical evils of society.
- 35. You are less right than you think. You don’t know what you don’t know.
- 36. O V E R C O M I N G B I A S
- 41. Social Cognitive E M PAT H Y Emotional feelings reactions reasonings mental models contexts structural biases
- 42. H O W C O U L D T H I S C A U S E H A R M ? A N D W H O D O E S T H I S H E L P ?
- 53. G O O G L E D U P L E X
- 60. J U S T L I S T E N
- 62. N O , S R S LY L I S T E N
- 64. I am…
- 65. L I S T Y O U R A S S U M P T I O N S
- 66. A U D I E N C E A S S U M P T I O N S • Mostly • white • able-bodied • cisgender • straight • male • UX designers • Care about people • If marginalized, will feel heard and not othered.
- 67. P R A C T I C E A P O L O G I Z I N G You’re going to get stuff wrong.
- 68. D O T H E W O R K .