MRSM Perlis - SPKG 2011 - Creative Industry Career Talk
1. Creative Content /
Industri Kandungan
Kreatif..
Hasnul Nadzrin Shah
Head, Industry Strategy and Policy
Multimedia Development Corporation
Sdn.Bhd ( MDeC )
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
2. You’ve got to be hungry and
smart..
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
3. 3
DISNEY ASIA
Indonesia, Brunei, India , Philippines, Singapore
RM 6.3 Million Box Office
RM 4.2 Million in Merchandising
RM 996 000 in Licensing
4. 4
On TV3 and soon to be present in Cartoon
Network Asia. Started up by the original
team at Les Copaque.
5. 5
Co-Production Between
Silver Ant and Al-Jazeera Children’s
Channel.
RM 13.5 Million.
Going into Merchandising
And Licensing.
6.
7. 7
Rhythm and Hues MALAYSIA did the special
Effects Sequence for : EMMA Frost and
MYSTIQUE.
8.
9. 9
Angry Birds released by ROVIO in 2009
Downloaded 250 Million times over multiple
platforms
30 Million T-Shirts Sold
2 Million Plush Toys
In game ads in the
Free version
contribute
USD 1 Million in
Revenue
10. The Global Scenario
GLOBAL MARKET STATISTICS 2011 CONTRIBUTION TO CREATIVE
INDUSTRY GDP.
Definition of the Creative Industries varies from country to country.
RM 4.2 Trillion Therefore the contribution is different from a country to country basis. BUT THIS
UNDERLIES the importance of the Creative Industries,
( includes Advertising ( Traditional and Internet
Filmed Entertainment, Video Games, Business
Information Services, etc )
7.4 6.4
Advertising % %
RM 485 Billion Canada United Kingdom
( Advertising Market – Online and Offline ) South Korea
Filmed Entertainment 5.6 2.5
%
RM 274 Billion %
( The Movies )
Singapore CHINA
Video Games 1.27
RM 190 Billion %
( Video Games on Multiple Platforms
MALAYSIA – 1.27%
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
Sourced from PWC Global Entertainment and Media Outlook 2010-2014 Sourced from Creative Economy Report UNCTAD 2008. Synovate MDeC Creative
Baseline Study 2008
11. The Malaysian Scenario
Economics of the Creative Content The MSC Malaysia Experience
Industry RM Million
CAGR 6000
4,770.48
5,273.77
5000
11.4% RM 4000
2,697.02
3,160.31 3,226.00
4,028.69
RM 3000
9.4 16.1 2000
Billion Billion 1000 146.34
139.73
132 185.71
0 236.24
250.75
2008 2006 2007 2008
GDP : 1.27% 2013 (f) 2009
2010
2011
GDP : 1.65% Revenue Exports
Sourced from MDeC Creative Industry Baseline Study 2008. Scope is limited to MSC Malaysia’s Creative
TV, Film, Games, Digital Content, Animation, Advertising, Music and Radio . The GDP
calculation is not a reflection of the revenues generated. )
Multimedia Cluster Performance
Workers in the Industry In 2010
Companies : 288
Revenues : RM 4.8 Billion
Outlier Removed : RM 1.2 Billion
( Primarily Service Driven revenues.)
Exports : RM 255 Million
2008
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
2013 Jobs: 7415
45,301 people 65,630 people
Average Salary : RM 4,798.55
12. Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
Thank You
Aardman Productions
13. 13
15Malaysia.Com
Experimental Content.
Expression of the MALAYSIAN
experience through innovative
story-telling.
