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Financial Assumptions User Base Adoption Mint.com Pre-Launch Pitch Deck

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Financial Assumptions
User Base
Adoption Rate 80.0% 72.0% 64.8% Step
1 80.0% 68.0% 57.8% (15.0%)
2 80.0% 72.0% 64.8% (10.0%)
3 100.0% 90.0% 81.0% (10.0%)

Referrals
Credit Cards 0.75% 0.83% 0.91% 1.00% Step
1 0.50% 0.55% 0.61% 0.67% 10.0%
2 0.75% 0.83% 0.91% 1.00% 10.0%
3 1.00% 1.10% 1.21% 1.33% 10.0%

Savings Accounts 1.00% 1.13% 1.27% 1.42% Step
1 0.75% 0.83% 0.91% 1.00% 10.0%
2 1.00% 1.13% 1.27% 1.42% 12.5%
3 1.25% 1.44% 1.65% 1.90% 15.0%

Bank Accounts 0.15% 0.17% 0.20% 0.23% Step
1 0.10% 0.12% 0.13% 0.15% 15.0%
2 0.15% 0.17% 0.20% 0.23% 15.0%
3 0.20% 0.23% 0.26% 0.30% 15.0%

Internet Service Provider 1.3% 1.4% 1.6% 1.7% Step
1 1.0% 1.1% 1.2% 1.3% 10.0%
2 1.3% 1.4% 1.6% 1.7% 10.0%
3 1.6% 1.8% 1.9% 2.1% 10.0%

Cell Phone 0.35% 0.37% 0.39% 0.41% Step
1 0.25% 0.25% 0.25% 0.25% (15.0%)
2 0.35% 0.37% 0.39% 0.41% (10.0%)
3 0.45% 0.45% 0.45% 0.45% (10.0%)
Advertising
Targeted Advertising $5.0 $5.6 $6.3 $7.1 Step
1 $5.0 $5.5 $6.1 $6.7 10.0%
2 $5.0 $5.6 $6.3 $7.1 12.5%
3 $5.0 $5.8 $6.6 $7.6 15.0%
Costs
Sales and Marketing Expense 30.0% 20.0% 10.0% 5.0%

General and Administrative Expense 39.9% 35.9% 32.3% 29.1% (10.0%)

Research and Development Expense 25.0% 22.5% 20.3% 18.2% Step
1 25.0% 23.8% 22.6% 21.4% (5.0%)
2 25.0% 22.5% 20.3% 18.2% (10.0%)
3 25.0% 21.3% 18.1% 15.4% (15.0%) 15

Publié dans : Technologie, Économie & finance
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