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Mobile Marketing sharing from Mr Hong Thanh

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Mobile Marketing sharing from Mr Hong Thanh

  1. 1. Mobile Marketing By ThanhNKH
  2. 2. What’s mobile? • Dumb phone • Feature phone • Smartphone
  3. 3. Some Aspects of Mobile Marketing • SMS • Media (banners) • As a channel in mixed channels • Mobile Only (standalone) • As a connector between online and offline world
  4. 4. Mobile Apps • Mobile apps can be media for content. • Mobile apps can be self-service channels (Telco, Banking, Airlines, Airports…) • Mobile apps can be integrated into the core product or service experience (My BMW Remote app…)
  5. 5. Consumer Journey Aware è Appeal è Ask è Act è Advocate
  6. 6. How our consumers actually go through a day?
  7. 7. As a Media Channel
  8. 8. As a Channel in Mixed Channels
  9. 9. Mobile Only - Shopee - Uber - Grab - Airbnb
  10. 10. As a bridge between online and offline world - Customer ID in omni-channel system - Apps like: Booking.com, Samsung Galaxy Gift, CGV…
  11. 11. Thank You!

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