How to: Get a Job in Social Media - from the seminar delivered at the gradIreland Graduate Careers Fair, Dublin June 2015

1. How to:
Get a Job in Social Media
Holly Fawcett
Marketing Manager, Social Talent

2. Holly Fawcett
@HollyFawcett
linkedin.com/in/hollyfawcett
| | | | | |
1990 2015

3. How to: Get a Job in Social Media
1. What kind of Social Media jobs are out there?
2. What skills should I possess?
3. How do I attain these skills, if I don’t have them?
4. How do I get experience in Social Media?
5. How do I build up my online presence to get a job?

4. What kinds of Social Media jobs are out there?
• Content Creation
• Marketing Strategy
• eCommerce
• Advertising
• Search Engine Marketing
• Customer Service
Copy writing
Video production
Graphic Design
User Experience & User Interface Design
Gaming
• Content Creation
• Marketing Strategy
• eCommerce
• Advertising
• Search Engine Marketing
• Customer Service

5. • Content Creation
• Marketing Strategy
• eCommerce
• Advertising
• Search Engine Marketing
• Customer Service
Social Media Analyst
Digital Media Analyst
Social Media Strategist
Digital Marketing Executive
Digital Marketing Manager
Agency Marketing
Customer Retention Marketing
What kinds of Social Media jobs are out there?

6. • Content Creation
• Marketing Strategy
• eCommerce
• Advertising
• Search Engine Marketing
• Customer Service
Online Shopping Marketing
eCommerce Marketing Operations
Product Promotion
Transaction Analyst
What kinds of Social Media jobs are out there?

7. • Content Creation
• Marketing Strategy
• eCommerce
• Advertising
• Search Engine Marketing
• Customer Service
Ad Operations
PPC Specialist
Media Buyer
What kinds of Social Media jobs are out there?

8. • Content Creation
• Marketing Strategy
• eCommerce
• Advertising
• Search Engine Marketing
• Customer Service
SEO Specialist
Site Optimisation Analyst
Search Engine Advertising
What kinds of Social Media jobs are out there?

9. • Content Creation
• Marketing Strategy
• eCommerce
• Advertising
• Search Engine Marketing
• Customer Service
Community Management
Social Media Customer Care
Customer Insight Analyst
What kinds of Social Media jobs are out there?

10. • Familiarity with social networks
(Facebook, Twitter, Instagram, Snapchat, Blogging, LinkedIn)
• Formal education in essentials of Marketing
(Did at least 1 marketing module in college)
• Some language skills
(Not spoken languages, but a cúpla focal of HTML to get you by)
• A bit of cop-on
(Essential)
What Skills Should I Possess?

11. 1. Familiarity with social networks
• Start your own Facebook Page
• Make sure you're on Twitter (and are using it!)
• Read blogs about these networks (there are millions!)
• Start a blog of your own (use Wordpress, if possible)
How do I attain these skills?

12. 2. Formal education in Marketing
• Investigate short diploma or post-grad courses
• Read "traditional" marketing texts, as well as books on
persuasion, influence, motivation and modern marketing
How do I attain these skills?

13. 3. Language Skills
• Start learning HTML and other coding languages
How do I attain these skills?

14. • Volunteer to manage the Facebook page of a
family or local business
• Enroll in free online training resources
(Google Analytics free training:
analyticsacademy.withgoogle.com)
• Apply for Internships
(Must be supervised though!)
How Do I Get Experience in Social Media?

15. How Do I Build Up My Online Presence to Get a Job?

16. How Do I Build Up My Online Presence to Get a Job?
• Sell yourself on LinkedIn
– (Complete your profile, showcase your expertise and state you're actively looking for
work)
• Be active on Twitter
– (Tweet often and tweet interesting things!)
• Clean up your Facebook and Instagram
– (Employers DO come looking...)
• Have a blog that shows off your skills
– (Maybe it's to show off your writing, maybe it's to demonstrate your interests...)

17. Questions?
twitter.com/hollyfawcett | linkedin.com/in/hollyfawcett | www.socialtalent.co
Want these slides? Available on slideshare.net/hollyfawcett1