1.
visual argumentation … or visual rhetoric

2.
defined <ul><li>“ Visual argumentation” designates the act of presenting a premise, prompting a method of reasoning and making a claim, all achieved primarily through visual communication. </li></ul>

3.
aspects <ul><li>Any account of visual argumentation “must identify how we can </li></ul><ul><li>identify the internal elements of a visual image, </li></ul><ul><li>understand the contexts in which images are interpreted, </li></ul><ul><li>establish the consistency of an interpretation of the visual, and </li></ul><ul><li>chart changes in visual perspectives over time.” </li></ul><ul><li>“ Toward a Theory of Visual Argumentation,” David Birdsell and Leo Groarke, Argumentation and Advocacy, Summer 1996. </li></ul>

4.
integrative approach <ul><li>at the levels of: </li></ul><ul><li>pedagogy </li></ul><ul><li>curriculum </li></ul><ul><li>assessment </li></ul><ul><li>faculty and staff development </li></ul>

6.
rhetoric <ul><li>logos </li></ul><ul><li>pathos </li></ul><ul><li>ethos </li></ul>

7.
example: logos in An Inconvenient Truth

8.
example: pathos in An Inconvenient Truth

9.
semiotics <ul><li>Ferdinand de Saussure </li></ul><ul><li>sign </li></ul><ul><li>signifier </li></ul><ul><li>signified </li></ul><ul><li>Charles Peirce meaning is determined by reader/viewer in local context… </li></ul>

10.
cinesemiotics <ul><li>shot </li></ul><ul><li>scene </li></ul><ul><li>sequence </li></ul><ul><li>identification </li></ul><ul><li>interpellation and suturing </li></ul>

11.
cultural studies <ul><li>Stuart Hall </li></ul><ul><li>encoding/decoding </li></ul><ul><li>Marita Sturken and Lisa Cartwright </li></ul><ul><li>Practices of Looking: An Introduction to Visual Culture - race, class and gender in visual culture </li></ul>

12.
media studies <ul><li>immersive arguments </li></ul><ul><li>experiential arguments </li></ul><ul><li>the role of play and projective stance </li></ul><ul><li>James Gee </li></ul><ul><li>John Seely Brown and Doug Thomas </li></ul>

13.
information visualization <ul><li>Edward Tufte </li></ul><ul><li>“ working at the intersection of word, image, number and art.” </li></ul><ul><li>writing, typography, managing data sets, statistical analysis, line, layout and color… </li></ul><ul><li>“ escaping flatland” </li></ul>

14.
visual tropes <ul><li>metaphor </li></ul><ul><li>metonymy </li></ul><ul><li>juxtaposition </li></ul><ul><li>recontextualization </li></ul>

15.
resources <ul><li>Roland Barthes, “The Rhetoric of the Image” </li></ul><ul><li>Gunther Kress + Theo Van Leeuwen, Multimodal Discourse </li></ul><ul><li>Gunther Kress + Theo Van Leeuwen, Reading Images </li></ul><ul><li>Mary E. Hocks “Understanding Visual Rhetoric in Digital Writing Environments” </li></ul><ul><li>W.J.T. Mitchell, Picture Theory </li></ul><ul><li>Edward Tufte, Envisioning Information </li></ul><ul><li>Anne Wysocki, Compose, Design, Advocate </li></ul><ul><li>Viz: http://viz.cwrl.utexas.edu </li></ul>