3. Many technologies have failed to go beyond the point of
early adoption
Our research show that Social media will have a LT impact
on real estate
The amplitude of this impact varies, subject to the
specificities of real estate market, products, types and/ or
target groups
Internet usage, online co-creation, information sharing and
speed of decision making are key drivers for a greater
adoption
Imagine a world without email...the same will happen with
SM
22. People are interested in the neighborhood
Our agents know the neighborhoood like no one else
Our agenst will share info to dialogue (twitter) inform
(facebook) or help (foursquare) people
When “people” become “buyers” they will trust us
23.
24. Traditional advertisement as we further decline in trems
of impact
Content drives traffic, not ads
25. 1. Social media can be very rewarding, but don’t do it
unless you really mean it.
2. Engage in conversations with your customers to
understand what lives amongst them
3. Identify your domain of expertise and publish about it
4. Share what you find with every one who follows you
5. If you have no digital identity, you don’t exist
anymore (for some people)