Advanced Geo Search
Case Study
Geo Search A Step-by-Step Guide
Introduction
The ability to filter search results by proximity is truly one of the most
valuable features of geo-location technologies. As social media becomes
increasingly mobile, the importance of geo-search and geo-location will
continue to grow. Potential customers with geo-capable phones are quick
to search out venues nearby. Tap into an interested audience and make sure
they find your business.
This HootSuite Guide to Advanced Geo will demonstrate ways in which you
can use the enhanced geo-capable features in the HootSuite dashboard to
search out potential new customers, participate in geo-location activities and
engage with a local audience.
Part One: Setup and save a stream with your
1
current Geo-location
Step 1: Choose the word or phrase you’d like to search for then click the
target; this will populate the stream.
Step 2: Your search will pop up in a new window.
Step 3: Save the Geo search results as a stream. Your dashboard will now
include a column for your search stream.
1 2 3
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Advanced Geo Search
Case Study
Geo Search A Step-by-Step Guide
2 Part Two: Finding the geocode for the
location you’d like to search
1 Step 1: Head over to maps.google.com
Step 2: Access Google Maps Labs which can be found under ‘Maps Labs’
Step 3: Enable either of the apps highlighted in the image below
2 3
Step 4: Use the app you’ve enabled to get the geocode with “LatLng Tooltip” the
geocode will appear on mouse-over. The “LatLng Marker” will allow you to place
a marker at your chosen location on right click this is the tool used below
NOTE: Make workflow faster, easier and
ensure time savings in the future by recording Step 5: Set your Marker with a right click as seen below or record the latitude
the geocodes of important cities and areas for and longitude listed on mouse-over
your organization in a spreadsheet to prevent
having to repeat this step.
Step 6: Copy the longitude or latitude from the marker by highlighting it from
the yellow box
4 5 6
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Advanced Geo Search
Case Study
Geo Search A Step-by-Step Guide
3 Part Three: Inputting your new geocode into
a HootSuite search column
Step 1: Open up your HootSuite Dashboard to the Search Stream you saved
in part one. Click the dropdown arrow in the top right. Click ‘Preferences’ to
access the preferences of this search stream and alter the geocode
Step 2: Highlight the existing geocode and paste the newly found geocode in
it’s place.
NOTE: Any spaces in this area will cause
Twitter’s API to return an error Step 3: You now have a saved search stream for the geocode you’ve inputted.
1 2
NOTE: You can change the range
! TIP : Get to know geo while you’re on the go. As a consumer yourself,
around your geocode (example:
start engaging with the different geo-technologies available to learn how it
from 25km to 50km)
all works, and see how others reach out and engage with you. This insider-
insight will help you make the most out of geo for your growing business.
Begin your certification today —
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resources to help you make use of the and effective. HootSuite University - twitter.com/hootsuite_u
advanced tools and functionality in the learn.HootSuite.com is also a valuable learn.hootsuite.com
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HootSuite dashboard. You’ll find Case resource, or send us a note directly at learn@hootsuite.com
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Studies, Info Sheets and White Papers learn@HootSuite.com or @hootsuite_u.
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designed to make your social media
designed to make your social media
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