Measuring the return on your social media investment is no longer optional.

To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.

Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.