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keywords<br />AdWords<br />call to <br />action<br />landing page<br />conversions<br />Blog<br />ROI<br />The Search & Social Mix<br />Multilingual SEO , PPC & Social Media Marketing<br />hop-online.com<br />

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Contents<br />About Hop Online<br />Search Engine Optimization (SEO)<br />Pay-per-click (PPC) Management<br />Social Media Optimization (SMO)<br />Contacts<br />Page 2<br />

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Hop Online -- Europe’s Leader in Multilingual SEO Nearshoring<br />Leading SEO, SEM & Social Media Marketing firm in Bulgaria.<br />12+ years of combined experience managing multilingual SEM, SEO and Social Media campaigns internationally.<br />Google AdWords Certified Partner.<br />Our mission is to help clients achieve their online marketing goals and to deliver measurable return on investment (ROI).<br />Languages:<br />Paris Childress<br />CEO<br />Stanislav Dimitrov<br />Head of Search<br />Boyan Stoyanov<br />Search Specialist<br />Lachezar Georgiev<br />SEO & SMO Specialist<br />(Click to view our LinkedIn profiles)<br />hop-online.com<br />

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Our clients include…<br />hop-online.com<br />

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4 Key Components of a Complete Search Strategy<br />Achieve near-term, controlled ROI; supplement and gather key data for SEO.<br />Optimize your digital assets for competitive ranking within organic search results for top keywords.<br />PPC<br />SEO<br />Convert more of your visitors into customers with stellar design, intuitive usability and strong calls-to-action.<br />Generate demand and engage your audience where they spend most of their online time—social media sites.<br />Social Media<br />Conversions<br />hop-online.com<br />

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Hop Online’s Core Services Address Each Component<br /><ul><li> On-page site audits & SWOT analysis

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Competitor analysis

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Blogging / SEO content creation

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Scalable link-building

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Actionable analytics </li></ul> measurement &reporting<br /><ul><li> Conversion goal setting

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Geo & language targeting

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Keyword build-out

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Campaign structuring

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Ad copy

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Keyword bid optimization</li></ul>PPC<br />SEO<br /><ul><li> Custom Facebook fan pages

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Twitter account strategies

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YouTube channel

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Cross-platform campaigns

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Monitoring and reporting

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Path to conversion analysis

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Landing page design

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Landing page copy

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A/B split testing

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Multivariate testing</li></ul>Social Media<br />Conversions<br />hop-online.com<br />

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Search Engine Optimization (SEO)<br />hop-online.com<br />

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The SEO Pyramid<br />Off-page SEO<br />On-page SEO<br />hop-online.com<br />

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Our approach to SEO<br />Measure fanatically; keep doing more of what works and less of what doesn’t.<br />Identification of keywords with highest profit potential.<br />Plan & create great content that will attract natural links.<br />Keyword research<br />Link-building<br />Measure& Improve<br />Content development<br />On-page Site Audit<br />Build high-quality links to targeted pages using keyword-optimized anchor text.<br />Align site with keyword opportunities; enhance crawlability & usability of the site.<br />hop-online.com<br />

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SEO Site Audits – Building the Foundation for Success<br />Toolbox:<br />hop-online.com<br />

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Link building goals<br />Inbound-linking from external pages<br />Internal cross-linking<br />Maximizing flow of link equity to target pages from internal and external pages<br />hop-online.com<br />

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Link-building methods: Quality > Quantity!<br />hop-online.com<br />

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SEO Case Study: 78% Organic search traffic improvement for a leading online payment gateway company<br /><ul><li> Improving ranking for target keywords

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Increasing organic search traffic from keyword long-tail

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Increasing number of site pages indexed by search engines (including blog posts)</li></ul>Achieved by:<br />hop-online.com<br />

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Monthly SEO Reporting<br />1. Rank tracking<br />2. Traffic from search engines<br />3. Conversion value & ROI<br />

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Pay-Per-Click (PPC)<br />hop-online.com<br />

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Benefits of PPC Advertising<br />Reach, Timing, Cost & Flexibility at Key Stages of Buying Process<br /><ul><li>Reach vast majority of Internet users in desired location(s).

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Targeted impressions from keyword searches & relevant web pages.</li></ul>Brand Awareness<br /><ul><li>Direct responses to engaging text ads exactly at time of interest.

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Cost-effective initial engagement.</li></ul>Lead Generation<br />Customer Sales Funnel<br /><ul><li>Performance-driven.

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Measurable ROI.

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Flexible & scalable.</li></ul>Sales<br />Conversion<br />hop-online.com<br />

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How AdWords Can Pay For Itself… And Then Some<br />$1,000 initial investment in AdWords<br />$0.10 CPC ≥ 10,000 clicks<br />1% conversion rate = 100 sales<br />Average margin per sale = $50 <br />$1K investment returns $5K in sales<br />ROI = 500%<br />Reinvest profits, increase budget<br />hop-online.com<br />

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The PPC Virtuous Cycle<br />CTR improvements’ impact on Revenue / ROI<br />Click-through rate (CTR)<br />Cost-per-<br />click<br />0.5%<br />1.0%<br />1.5%<br />2.0%<br />2.5%<br />0.25<br />0.50<br />0.75<br />1.00<br />1.25<br />1.50<br />* Fixed assumptions: 1M Impressions, 1% Conversion rate, 150 EUR Revenue/Conversion<br />hop-online.com<br />

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Our Approach to Google AdWords & PPC<br />Build brand awareness <br />Gather key data for SEO purposes <br />Generate measurable ROI <br />Keyword research, expansion & clustering<br />Optimize keywords, bids, ad copy and placement targeting<br />Goal setting<br />Keyword build-out<br />Ad creatives<br />Report / Optimize/ Repeat<br />Campaign<br />structuring<br />Establish coordinated and differentiated messaging for ad copy<br />Unique stages of buying cycle (research vs. buy keywords)<br />Unique product or service lines<br />hop-online.com<br />

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Ad Groups Targeting Keyword Head and Long-tail Search Phrases<br />Ad copy contains exact keyword phrases and specific calls to action<br />antivirus software<br />13.6 million monthly<br />searches<br />Search<br />volume <br />free antivirus download<br />450K monthly searches<br />spyware protection<br />75K monthly searches<br />ROI<br />hop-online.com<br />

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Key Performance Indicators (KPI) in ROI Measurement <br />* Conversion rate<br />Ad Impressions<br />* Ad CTR<br />= Conversions<br />Net income per conversion<br />/ Cost per conversion - 1<br />ROI<br />hop-online.com<br />

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AdWords Case Study: Leading Ecommerce Payment Solutions Provider<br />309%<br />ROI<br />424%<br />407%<br />324%<br />Average $3 in revenue for every $1 invested<br />hop-online.com<br />

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Social Media Optimization (SMO)<br />hop-online.com<br />

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Blog<br />Social <br />Bookmarking<br />Brand channel<br />SEO for video<br />PPV video ads<br />Original<br />Content<br />Email Marketing<br />Image SEO<br />Followers<br />SMS marketing<br />Social Media Strategies Driven By Content & Conversations<br />Decentralized content that finds the customer in the right place at the right time<br />Generate Content, Pull Users through SEM, Push Content through Social Channels<br />Company fan page<br /> Advertising<br />SEO<br />Keywords!<br />PPC<br />Groups <br />Company profile<br />Direct Ads<br />hop-online.com<br />

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Our approach to Twitter/social media<br />Listen to the real time conversation happening around target keywords and brands<br />Follow relevant people and get followed back; maintain healthy ratio<br />Measure everything: retweets, site visits, conversions, etc.<br />Join & Listen<br />Create brand personality<br />Build fans & followers<br />Content!<br />Measure & Improve<br />Create campaigns for new, fresh content on a consistent schedule<br />Define what kind of personality the brand will have through the tone and content of tweets<br />hop-online.com<br />

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Get in Touch!<br />Paris Childress<br />StanislavDimitrov<br />paris@hop-online.com<br />stan@hop-online.com<br />Linkedin.com/in/parischildress<br />Linkedin.com/in/stanislavdimitrov<br />Facebook.com/paris.childress<br />Facebook.com/stanislav.dimitrov<br />Twitter.com/hop_online<br />Twitter.com/searchrocks<br />pchil9<br />stanleynik<br />SEOnearshoring.com<br />stans.posterous.com<br />hop-online.com<br />