Hoppala at O'Reilly Where 2.0 Conference

•

7 likes•3,534 views

Marc René Gardeya

Presentation at O'Reilly Where 2.0 Conference, April 20th 2011, Santa Clara, California

Technology

Geobased AR
Content Management
In The Cloud

Marc René Gardeya
Founder and CEO, HOPPALA

Yelp Monocle

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Content
Content
Content

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Content Management

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

4 Cases

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Hoppala Goes Easter 3D

Happy easter!
again!
Looking forward to see you

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Woombamania 3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Virtual Public Art Project 3D
„Key element of our application is that the
objects are site-speciﬁc. This is different than
most other digital media that can be easily
transfered and shared. This requires the users
presence and interaction with the site itself.“
Chris Manzione, Artist

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Berlin Wall 3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Development

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Camera View

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Native Development

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Browser Apps

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Server side

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Browser Architecture
HTTP Request

webservice

HTTP Response
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Browser Protocols

ARML

Argon / Kharma
W3C POI Working Group Augmented Environments
led by Christine Perey Laboratory, Georgia Tech
led by Dr. Blair MacIntyre

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augment
{
"id":"52265",
"title":"My first augment",
"line2":"Hoppala",
"line3":"",
"line4":"",
"attribution":"",

"lat":37803104,"lon":-122432026,"alt":0,

"imageURL":null,

"dimension":3,
"object":{"baseURL":"http://my.com/","full":"model.l3d","size":20},
"transform":{"angle":0,"rel":false,"scale":100},

"actions":[{"label":"Call","uri":"tel:+12345678"}]
}

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augment
<poi id="52265" interactionfeedback="none">

<name>My first augment</name>
<description><![CDATA[Hoppala]]></description>

<l>37.803104,-122.432026,0.0</l>
<o>1.57,0.0,0.00</o>
<translation>0,0,-2000</translation>

<thumbnail></thumbnail>

<mime-type>model/obj</mime-type>
<mainresource>http://my.com/model.zip</mainresource>
<s>1000</s>

<phone>+12345678</phone>

</poi>

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augment
<Placemark id="52265">
<ar:provider>hoppala</ar:provider>

<name>My first augment</name>
<description>Hoppala</description>

<Point>
<coordinates>-122.432026,37.803104,0</coordinates>
</Point>

<wikitude:info>
<wikitude:thumbnail></wikitude:thumbnail>
<wikitude:phone>+12345678</wikitude:phone>
</wikitude:info>

</Placemark>

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Title & Description
"title":"My first augment",
"line2":"Hoppala",
"line3":"",
"line4":"",

<name>My first augment</name>
<description><![CDATA[Hoppala]]></description>

<name> My first augment </name>
<description>Hoppala</description>

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Location
"lat":37803104,
"lon":-122432026,
"alt":0,

<l>37.803104,-122.432026,0.0</l>
<translation>0,0,-2000</translation>

<Point>
<coordinates>-122.432026,37.803104,0</coordinates>
</Point>

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Interaction
"actions":[{
"label":"Call",
"uri":"tel:+12345678"
}]

<phone>+12345678</phone>

<wikitude:phone>+12345678</wikitude:phone>

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Asset
"dimension":3,
"object":{
"baseURL":"http://my.com
/","full":"model.l3d","size":20},
"transform":{"angle":0,"rel":false,"scale":100},

<mime-type>model/obj</mime-type>
<mainresource>http://my.com/model.zip</mainresource>
<o>1.57,0.0,0.00</o>
<s>1000</s>

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Hoppala Augmentation

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Thank You!

Marc René Gardeya
Founder and CEO, HOPPALA

www.hoppala-agency.com

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Hoppala at O'Reilly Where 2.0 Conference

1. Geobased AR Content Management In The Cloud Marc René Gardeya Founder and CEO, HOPPALA

2. Yelp Monocle HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

3. Content Content Content HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

4. Content Management HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

5. 4 Cases HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

6. Hoppala Goes Easter 3D Happy easter! again! Looking forward to see you HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

7. Woombamania 3D HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

8. Virtual Public Art Project 3D „Key element of our application is that the objects are site-speciﬁc. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

9. Berlin Wall 3D HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

10. Development HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

11. Camera View HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

12. Camera View HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

13. Native Development HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

14. Native Development + HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

15. Browser Apps HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

16. Server side HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

17. Browser Architecture HTTP Request webservice HTTP Response HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

18. Browser Architecture HTTP Request webservice HTTP Response HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

19. Browser Protocols ARML Argon / Kharma W3C POI Working Group Augmented Environments led by Christine Perey Laboratory, Georgia Tech led by Dr. Blair MacIntyre HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

20. Augment { "id":"52265", "title":"My first augment", "line2":"Hoppala", "line3":"", "line4":"", "attribution":"", "lat":37803104,"lon":-122432026,"alt":0, "imageURL":null, "dimension":3, "object":{"baseURL":"http://my.com/","full":"model.l3d","size":20}, "transform":{"angle":0,"rel":false,"scale":100}, "actions":[{"label":"Call","uri":"tel:+12345678"}] } HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

21. Augment <poi id="52265" interactionfeedback="none"> <name>My first augment</name> <description><![CDATA[Hoppala]]></description> <l>37.803104,-122.432026,0.0</l> <o>1.57,0.0,0.00</o> <translation>0,0,-2000</translation> <thumbnail></thumbnail> <mime-type>model/obj</mime-type> <mainresource>http://my.com/model.zip</mainresource> <s>1000</s> <phone>+12345678</phone> </poi> HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

22. Augment <Placemark id="52265"> <ar:provider>hoppala</ar:provider> <name>My first augment</name> <description>Hoppala</description> <Point> <coordinates>-122.432026,37.803104,0</coordinates> </Point> <wikitude:info> <wikitude:thumbnail></wikitude:thumbnail> <wikitude:phone>+12345678</wikitude:phone> </wikitude:info> </Placemark> HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

23. Title & Description "title":"My first augment", "line2":"Hoppala", "line3":"", "line4":"", <name>My first augment</name> <description><![CDATA[Hoppala]]></description> <name> My first augment </name> <description>Hoppala</description> HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

24. Location "lat":37803104, "lon":-122432026, "alt":0, <l>37.803104,-122.432026,0.0</l> <translation>0,0,-2000</translation> <Point> <coordinates>-122.432026,37.803104,0</coordinates> </Point> HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

25. Interaction "actions":[{ "label":"Call", "uri":"tel:+12345678" }] <phone>+12345678</phone> <wikitude:phone>+12345678</wikitude:phone> HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

26. Asset "dimension":3, "object":{ "baseURL":"http://my.com /","full":"model.l3d","size":20}, "transform":{"angle":0,"rel":false,"scale":100}, <mime-type>model/obj</mime-type> <mainresource>http://my.com/model.zip</mainresource> <o>1.57,0.0,0.00</o> <s>1000</s> HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

27. Content Management HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

28. Hoppala Augmentation HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

29. Thank You! Marc René Gardeya Founder and CEO, HOPPALA www.hoppala-agency.com

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