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UX e testes de usabilidade mobile

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Publié le

Slides da apresentação na Campus Party Brasil em fevereiro de 2015.

Video da apresentação em:
https://www.youtube.com/watch?v=cCgMkO2RuXo

Publié dans : Mobile
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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UX e testes de usabilidade mobile

  1. 1. Testes de usabilidade para mobile e desenvolvimento centrado no usuário
  2. 2. Product Owner Mobile horacio.soares@hotelurbano.com (21) 9 9925-5404 - @horaciosoares
 Skype: horacio.soares Horácio Soares
  3. 3. Mobile? Duas palavras mágicas…
  4. 4. Uma delas te rouba tempo:
  5. 5. A outra te faz ganhar tempo
  6. 6. Entretenimento
  7. 7. Utilidade
  8. 8. O que os nossos clientes esperam?
  9. 9. felicidade
  10. 10. experiência perfeita
  11. 11. felicidade
  12. 12. Como são as experiências dos clientes?
  13. 13. e o que as empresas esperam?
  14. 14. Mulher com notebook em sinal de ok Todos querem o melhor osso… Cachorrinho caregando um enorme osso.
  15. 15. mas como?
  16. 16. com qualidade...
  17. 17. com uma experiência de qualidade...
  18. 18. Experiências são uma 
 ! ! ! ! ! nova oferta econômica.
  19. 19. Experiências que fazem esquecer o mundo a sua volta
  20. 20. Experiências que surpreendem
  21. 21. Como foi essa experiência?
  22. 22. E essa? O Simples é poderoso...
  23. 23. E qual desses controles?
  24. 24. Design the PRODUCT
  25. 25. Design the PRODUCT Design the EXPERIENCEX
  26. 26. Afinal, o que é eXperiência 
 do Usuário (UX) ?
  27. 27. eXperiência do Usuário (UX) é a qualidade da experiência que uma pessoa tem ao interagir com algo projetado.
 
 uxnet.org “ ”
  28. 28. http://semanticstudios.com/publications/semantics/000029.php Colmeia da experiência 
 do usuário? ! ! ! ! HoneyComb User Experience
  29. 29. http://www.sedentario.org/wp-content/uploads/2008/06/cachorrosempata2.jpg
  30. 30. X
  31. 31. http://semanticstudios.com/publications/semantics/000029.php
  32. 32. http://semanticstudios.com/publications/semantics/000029.php
  33. 33. Mas como são 
 nossas experiências no mundo digital?
  34. 34. Como os usuários são vistos?
  35. 35. Para alguns desenvolvedores e designers, é assim que os usuários deveriam ser tratados…
  36. 36. Usuário bom é usuário m…
  37. 37. Usuário bom é usuário m…
  38. 38. Resumo da ópera
  39. 39. E o resultado não 
 poderia ser diferente: experiência ruim = resultado pior ainda
  40. 40. “Estratégia = uma conspiração para o sucesso” ! Luiz Fernando da Silva Pinto
  41. 41. Além da falta de objetivos claros e da falta comunicação e trabalho em equipe, um outro grave problema:
  42. 42. Objetivos
 e metas 
 do projeto Reais
 necessidades dos usuários
  43. 43. Falta de equilíbrio
  44. 44. Marte 
 Objetivos e metas da empresa Vênus
 Necessidades dos usuários Desafio 2:
 
 Como atender ao mesmo tempo 
 os objetivos e as necessidades?
  45. 45. Objetivos
 e metas 
 do projeto
  46. 46. • Precisa de novos clientes/usuários.  • Quer que os clientes atuais visitem seu site com maior frequencia. • Quer aumentar a margem de lucro. • Você precisa aumentar sua audiência, seu público. • Quer diferenciar sua marca. • Gostaria de melhorar o retorno sobre o investimento (ROI). • Quer q. seus clientes gastem mais a cada compra. • Está à procura de novos canais de distribuição. • Quer aumentar sua fatia do mercado (market share). • ...
  47. 47. Reais
 necessidades dos usuários
  48. 48. • Qualidade.  • Simplicidade. • velocidade. • Utilidade. • Usabilidade. • Acessibilidade. • Portabilidade. • Bom custo x benefício. • Resolver seu problema. • ...
  49. 49. Objetivos
 e metas 
 do projeto Reais
 necessidades dos usuários
  50. 50. a busca
 do equilíbrio
  51. 51. empresa usuários Objetivos
 e metas do
 projeto Necessidades dos
 usuários
  52. 52. um case em equilíbrio…
  53. 53. Case apresentado por Rodrigo Tigre, POPULIS - Content Marketing Digitalks Rio de Janeiro Abril2012
  54. 54. By Erico Fileno
  55. 55. Como o cliente explicou o que queria O que o cliente realmente precisava
  56. 56. Case apresentado por Rodrigo Tigre, POPULIS - Content Marketing Digitalks Rio de Janeiro Abril2012
  57. 57. Case apresentado por Rodrigo Tigre, POPULIS - Content Marketing Digitalks Rio de Janeiro Abril2012
  58. 58. Case apresentado por Rodrigo Tigre, POPULIS - Content Marketing Digitalks Rio de Janeiro Abril2012
  59. 59. Observação = Descoberta
  60. 60. Design is the
 
 PROBLEM ! (não apenas a solução)
  61. 61. Case apresentado por Rodrigo Tigre, POPULIS - Content Marketing Digitalks Rio de Janeiro Abril2012
  62. 62. Case apresentado por Rodrigo Tigre, POPULIS - Content Marketing Digitalks Rio de Janeiro Abril2012 http://www.charmin.com/find-public-restrooms.aspx http://www.youtube.com/watch?v=2Qh3Mk9JVp8
  63. 63. Mas, na busca por soluções para os problemas, o que maioria dos sites faz?
  64. 64. Ctrl + C à Ctrl + V para quase tudo...
  65. 65. Resultado: replicamos tudo sem questionamentos... !
  66. 66. Selfie
  67. 67. Selfie
  68. 68. X
  69. 69. O que funciona para um empresa, pode não funcionar para outra.
  70. 70. Código de barras
  71. 71. X
  72. 72. 
 CAPTCHA

  73. 73. Artigo 
 CAPTCHA: herói ou vilão? ! http://acessodigital.net/art_captcha-heroi-ou-vilao.html
  74. 74. Menu DropDown
  75. 75. X
  76. 76. Clique aqui!
  77. 77. Clique aqui!
  78. 78. “Clique aqui”, “Saiba mais”, “veja Mais”… 41.700.000 respostas para “clique aqui” no Google.
  79. 79. Ou ainda as mais recentes modinhas como paralax,
  80. 80. http://conversionxl.com/dont-use-automatic-image-sliders- or-carousels-ignore-the-fad/
  81. 81. http://uxmovement.com/navigation/why-users-arent-clicking-your-home-page-carousel Why Users Aren’t Clicking Your Home Page Carousel
  82. 82. http://conversionxl.com/dont-use-automatic-image-sliders- or-carousels-ignore-the-fad/
  83. 83. Hamburger or not?
  84. 84. Hamburger or not? @lukew https://www.youtube.com/watch?v=Nl3OYHo2_b8
  85. 85. 22.4%
  86. 86. +12.9%
  87. 87. +5.7%
  88. 88. -22,7%
  89. 89. Affordance Steve Krug on Things that Make Us Think http://www.peachpit.com/articles/article.aspx?p=2209309
  90. 90. The dangers of FLAT design - @Lukew https://twitter.com/lukew/status/505461084182953984/photo/1
  91. 91. http://techcrunch.com/2014/05/24/before-the-hamburger-button-kills-you/ Kill The Hamburger Button
  92. 92. http://exisweb.net/mobile-menu-abtest Mobile Menu AB Tested: Hamburger Not the Best Choice?
  93. 93. http://blog.booking.com/hamburger-menu.html Mas cuidado… O teste A/B do Booking.com Hamburger x Menu 
 não apresentou diferenças significativas.
  94. 94. made with keynote by andrew haskin ANÁLISE de 20 SITES NACIONAIS de E-COMMERCE

  95. 95. made with keynote by andrew haskin CADASTRO OBRIGATÓRIO
  96. 96. made with keynote by andrew haskin CADASTRO OBRIGATÓRIO 18 sites Com exceção de:
  97. 97. made with keynote by andrew haskin HEADER FIXO
  98. 98. made with keynote by andrew haskin POP UP Newsletter
  99. 99. made with keynote by andrew haskin POP UP Newsletter
  100. 100. made with keynote by andrew haskin CADASTRO Via Redes Sociais Facebook e Google Facebook e Twitter
  101. 101. made with keynote by andrew haskin CARROSSEL ! !
  102. 102. made with keynote by andrew haskin CARROSSEL Estático ! 1 Carrossel estático, abaixo da dobra
  103. 103. SIMPLICIDADE
  104. 104. Paradoxo da escolha
  105. 105. made with keynote by andrew haskin Versões Mobile
  106. 106. 5 e-commerces não possuem versão responsiva, nem Mobile.
  107. 107. 15 sites possuem versão otimizada, mas nenhum uma versão responsiva
  108. 108. made with keynote by andrew haskin PERFORMANCE
  109. 109. made with keynote by andrew haskin PERFORMANCE Piores GTMETRIX C/E 257 requests 4,71Mb GTMETRIX C/E 365 requests 2,48 Mb
  110. 110. made with keynote by andrew haskin PERFORMANCE Melhores GTMETRIX A/B 22 requests 428 Kb GTMETRIX B/B 82 requests 2,24 Mb
  111. 111. Mas por quê?
  112. 112. Porque está na moda, todo mundo usa, porque não temos tempo e somos reativos... ! REWORK: Business book from 37signals
  113. 113. E porque somos preguiçosos…
  114. 114. Uma regra de ouro 
 para os usuários
  115. 115. O que você pensa ao dirigir seu carro de casa pro trabalho?
  116. 116. DESAFIO 1
 Você está no meio de um site e quer ir para a página inicial, o que você faz?
  117. 117. DESAFIO 2 O botão de confirmar fica na esquerda ou é o botão de cancelar que é posicionado à esquerda?
  118. 118. Santander 2014
  119. 119. Homebanking CAIXA 2014
  120. 120. Pagamento pela CIELO 2014
  121. 121. x Cancelar Confirmar
  122. 122. Entrarx Cancelar
  123. 123. Uma regra de ouro 
 para quem cria
  124. 124. Usabilidade? O que é
  125. 125. Quer uma boa interface? 
 Teste…
  126. 126. Vídeo disponível em: http://www.youtube.com/watch?v=KQBFcWQficQ
  127. 127. E os testes podem ser mais simples do que se imagina…
  128. 128. Exemplo:
 
 Designer propõem e o desenvolvedor concorda em: 
 trocar na página de vídeo do usuário:
 
 - texto “exibições”
 por
 - um ícone de um olho estilizado

  129. 129. Avaliação 
 de Usabilidade
  130. 130. First clic test.
 
 (um tipo de teste rápido)

  131. 131. 
 First clic test.
  
 Se o usuário não clicar certo a primeira vez, a chance de clicar certo depois será muito baixa.
  
 A técnica muito boa e rápida para testar se os seus links/ botões/arquitetura estão funcionando.
  
 Chame o usuário e crie alguns cenários para testar a homepage, como, por exemplo:
 “Sua senha foi clonada e você precisa mudá-la com urgência... Onde você clicaria para mudar a senha?” 
 E observe o usuário.
 
 

  132. 132. ESPN Brasil– abril 2010
  133. 133. ESPN Brasil– abril 2010 X
  134. 134. Testes 
 de Usabilidade
  135. 135. O que vai testar?
  136. 136. ! Quem vai participar?
  137. 137. Como será o teste?
  138. 138. Onde será o teste?
  139. 139. Teste em laboratorio?
  140. 140. Teste de campo?
  141. 141. Teste remoto?
  142. 142. Participantes chave: ! - Facilitador - Guia dos observadores - Observadores - Participantes
  143. 143. Desafio: Como testar nos contextos mobile?
  144. 144. made with keynote by andrew haskin More Than 80% Of Facebook's Daily Users Are Mobile http://www.businessinsider.com/facebook-daily-active-users-q4-2014-2015-1
  145. 145. made with keynote by andrew haskin CONTEXTO MOBILE
  146. 146. made with keynote by andrew haskin CONTEXTO MOBILE TELA PEQUENA LUZ DIRETA LIMITE DE BANDA MULTITAREFA SOBRE PRESSÃO
 (restrição de tempo) CONFUSO e BARULHENTO
  147. 147. made with keynote by andrew haskin NESSE CONTEXTO… http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812 - slide 36 Dos usuários esperam que um site mobile carregue em três segundos ou menos. 60% Estão dispostos a esperar até cinco segundos ou menos antes de abandonar a experiência. 74%
  148. 148. Como o Luli disse no Digitalks no Rio:
 
 “Nesse mundo Mobile, somos
 todos daltónicos e sofremos do Mal de Parkinson”
  149. 149. Teste de usabilidade com papel
  150. 150. $1 Prototype
  151. 151. http://www.uistencils.com/
  152. 152. https://popapp.in/
  153. 153. Oportunidades   QUEREMOS(VOCÊ(AO(NOSSO(LADO(O(ANO(INTEIRO...(( E(NÃO(APENAS(DURANTE(AS(SUAS(VIAGENS(;7)(
  154. 154. Este%é%apenas%o%começo%da%nossa%viagem.%% Para%o%HU,%o%céu%é%o%limite!%o/% % Always%day%one % OBRIGADO!!

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