How to maximize_linked_in_for_your_business_by_muneeb_farman...._506e90d200e7e

How To
MAXIMIZE LinkedIn
For Your Business
A Guide to Getting Most out of LinkedIn for Your Business

………………………………………………………………........….How to Maximize LinkedIn for Your Business…………

Muneeb Farman is a LinkedIn Strategy Consultant and E-Business Manager whose
expertise lays in ensuring that businesses are getting most out of LinkedIn. He has
developed numerous, outstanding LinkedIn Profiles for Entrepreneurs, Executives and
Job Seekers. As an expert in LinkedIn SEO, he excels at optimizing LinkedIn Company
Pages, which businesses implement, in part, as a Sales channel. In addition, Muneeb is
skilled at developing and managing LinkedIn Groups. He embraces advanced LinkedIn
Strategies for Businesses so as to assist them in locating, engaging and converting
prospects. Muneeb also manages the LinkedIn Presence of business people on a
monthly basis.
Add me on Skype @MuneebFarman

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www.muneebfarman.com
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Muneeb’s Specialized Services are
precisely designed With
Businesses, Entrepreneurs and
Recruiters in mind. Meet Muneeb: Your New Online Business Manager
The one-stop-shop for all of your Online
Business Management, Marketing and
…..
Strategy needs.

Stand apart from the Crowd Maximize LinkedIn for LinkedIn Profile
Enhance Your Online Presence Your Business Makeover
Attract the “right” kind of Clientele
Rank #1 in LinkedIn Searches
Achieve Financial Goals
Watch your Business go VIRAL!

Business Planning LinkedIn Intensive
Let’s Get Started! Learn More Services Training

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CONTENTS

……………………………………………………………………………………………………………………………………………………………

Why Bother with LinkedIn for my Business?.................................................................................... /6

Why do I Need a LinkedIn Profile?.................................................................................................. /12

Why Should I have a LinkedIn Company Page for My Business?..................................................... /15

LinkedIn Applications and Why You Need Them…………………………………………………………………………… /19

Take the Bull by the Horns: Start Your Own Group!........................................................................ /22

The Importance of LinkedIn Groups……………………………………………………………………………………………… /26

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LinkedIn is the most Popular B2B site all over the World and you can’t afford to ignore LinkedIn for
Business any longer. Look at these Recent LinkedIn Stats:

150 M (Million) LinkedIn Users worldwide
40 M US Based
Professionals from over 200 countries
5.5 M High-Tech Managers
2 M C-Level Executives on LinkedIn
1.3 M Small Business Owners
4.2 M Corporate Executives
7.9 M Business Decision Makers.

After examining these Statistics, it’s only obvious that developing an effective LinkedIn Strategy is
essential for success!

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Chapter 1
…………………………………………………………………………………………………………………………………………………………

Why Bother With
LinkedIn for my Business?

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Researching People & Companies
Finding, Targeting, & Converting Prospects
Building relations with new customers
Generating Identifiable business opportunities
Increasing branding/marketing presence
Expanding professional network to exploit maximum opportunities
Expanding the Database of Vendors (Suppliers)
Finding & Recruiting the Best Talent
And Much More…

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Source: Power Formula

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Chapter 2
………………………………………………………………………………………………………………………………………………

Why do I Need a
LinkedIn Profile?

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Did you know that having a professionally optimized LinkedIn profile can mean the difference between
engaging fresh clientele and losing them to a competitor?

It is unfortunate that so many business owners fail to recognize the extensive benefits of a fully
optimized LinkedIn profile. A few precise and strategically chosen words placed in your LinkedIn
headline can catch the eye of a decision maker, and compel him or her to read your entire page. In
addition, with a professional LinkedIn profile you’ll grab the attention of internet search engines;
causing you and/or your business to show up first in searches. This, in turn, attracts the fresh clientele
your business requires in order to thrive. Hence, profitability is increased and you become closer to
meeting and even exceeding your financial goals.

The key to standing apart from over a million other professionals is a LinkedIn profile Optimization.
This is achieved by crafting an eye-catching headline and summary that is rich in SEO keywords and
highlights your personal and exclusive capabilities and expertise.

Further, a professional LinkedIn profile should showcase your education, awards, accomplishments and
your personal goals for the future. Are you bi- or multilingual? If so, that’s another in-demand selling
point not to be ignored.

Another important feature of a professionally SEO optimized profile is that it affords you a vanity
LinkedIn URL, making it easy for potential clients and decision-makers to remember!

Complete and professionally optimize you LinkedIn profile today. No doubt your competitors already
have.

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Get Ranked #1 on LinkedIn

 Increase visibility
 Avail more business opportunities

Make your LinkedIn Profile 100% Complete
• Use Professional Picture for your Profile
• Eye-catching Headline
• Attention-Grabbing Summary
• LinkedIn Profile SEO
• Vanity LinkedIn URL
• The Latest Applications Click: More Applications
• Highlight Personal Information
• Personalized Contact Settings
• Showcase Relevant Specialties
• Experiences
• All other sections including Education, Awards, Accomplishments, Languages, etc.
• Uploading Video on Your LinkedIn Profile ( if applicable)
• Additional Information

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Chapter 3
……………………………………………………………………………………………………………………………………………………………

LinkedIn Applications and
Why You Need Them

.

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LinkedIn Applications serve to enhance your profile, enable sharing and collaboration with your
network, and gain the insights you need in order to become the most effective. Applications are added
to your homepage and profile; thus, enabling you to control who is allowed to access certain data and
information.

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The Applications that are Available to You
Blog Link, by Six Apart
Blog Link allows you to maximize your LinkedIn relationships by connecting your blog to your LinkedIn
profile. Blog Link is an effective tool in keeping you and your network connected.

Lawyer Ratings, by LexisNexis Martindale-Hubbell
Lawyer Ratings was created with Legal Professional in mind. Highlight your Martindale-Hubbell® Peer
Review Ratings™ and Client Review Ratings™ to further validate your indicated credentials. Lawyer
Ratings will also assist in facilitating and generating the optimal connections.

WordPress, by WordPress
fuse your virtual lives with the WordPress LinkedIn Application. The WordPress App, enables you to
sync your WordPress blog posts with your LinkedIn profile; keeping everyone up to date!

Projects and TeamSpaces, by Manymoon
Projects and TeamSpaces simplifies the task of Getting Work Done with your LinkedIn connections by
allowing you to share and track limitless projects, documents and Google Apps – at no cost!

Portfolio Display, by Behance
Showcase your creativity with LinkedIn’s Creative Portfolio Display application. Free, simple to use,
supports unlimited multimedia content and it is of no cost to you.

My Travel, by TripIt, Inc.
See the travel destinations of your LinkedIn network and when you will be in the same city as your
colleagues. Share your future travel events, current locale, and travel statistics with your network.

Real Estate Pro, by Rofo
Access your local real estate and office space market. Follow dynamic brokers, agents and other
professionals. Track the latest property listings and available office spaces. Stay informed on the sales
in your area.

Legal Updates, by JD Supra
Gain access to relevant legal news that could impact you, and your business. (Lawyers: upload your
articles. Showcase your expertise on LinkedIn.)

E-Bookshelf, by FT Press
Access the insights of the foremost intellects in business. E-Bookshelf is essential reading to ensure
your success. Read concise business and career lessons from experts in the field. Skim the content you
want, at your convenience!

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GitHub, by LinkedIn
Display your GitHub projects on LinkedIn. Learn which of your LinkedIn Connections are most active on
GitHub, and find out about the projects with which they are involved.

SlideShare Presentations, by Slide ShareInc
SlideShare allows you to share presentations on LinkedIn! Upload and display your own
presentations, view your colleagues’ presentations, and seek-out experts within your network.

Events, by LinkedIn
Discover and learn about professional events, from conferences to local meet-ups, and make some
new connections with like-minded professionals.

Reading List by Amazon, by Amazon
Expand your professional profile by sharing the books you’re reading with other LinkedIn members.
Discover what you should be reading by perusing the updates of your connections, associates, and
other LinkedIn members of professional interest.

Box.net Files, by Box.net
The Box.net Files application manages all your important files online and allows you to share content
on your profile, as well as collaborate with friends and associates.

Polls, by LinkedIn
The Polls application allows you to amass actionable information from your connections and the
professional audience on LinkedIn.

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Chapter 4
……………………………………………………………………………………………………………………………………………………………

Why Should I have a
LinkedIn Company Page
for My Business?

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You still haven’t created a LinkedIn Company
Page for your business? What’s the hold-up?

A LinkedIn Company Page is crucial if you want your business to be successful and achieve your
financial goals. This is your no-cost vehicle to showcase your business, engage fresh clientele and
attract the caliber of talented individuals that will make your business hum.
Did you know that LinkedIn attracts millions of professionals who actively track over two million
businesses and corporations every day? A LinkedIn Company page can turn these perusing
professionals into your new talented employees, potential clientele, and even business partners.

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Just think of the opportunities you miss by NOT having a LinkedIn Company Page. The mind boggles!

What’s more, your LinkedIn Company Page will narrate the history of your business, draw attention to
your services or products; and highlight your brand s well as career and employment opportunities. It
is also the vehicle that drives word of mouth advertising and sales.

Essentially, your LinkedIn Company Page is a nucleus at which LinkedIn members congregate in order
to stay apprised of your latest company events, news, products, services and employment
opportunities.

So, there you have it. Please create your LinkedIn Company Page today—before you miss out on
another stellar opportunity!

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Chapter 5
…………………………………………………………………………………………………………………………………………………………….....

The Importance of
LinkedIn Groups

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A LinkedIn Group is a specialized community of Professionals with same interests who discuss
on same issues. There are over 1,428,286 LinkedIn Groups.

Type in "Business Networking" and this happens - 20525 groups with those words in.
OR Type in “Doctors Networking” and this happens – 91 groups with those words in.

In the business world it is crucial to foster truly significant and mutually beneficial relationships
online. LinkedIn Groups provides its users the optimal venue which enables you to consistently spend
quality time and engage in meaningful discourse with the members of your intended demographic.
However, in order to reap the rewards of your time spent engaging in social media; the appropriate
stratagem must be implemented.

1. Scope Out the Best Opportunities

LinkedIn allows its members to participate in up to 50 groups, but how can you spread yourself
that thin, and still make a difference? Your presence will barely be noticed; you will simply be a
name on a roster.
We recommend that you narrow your choices to just a few groups, perhaps three or five that
target your demographic. Correspondingly, you’ll want to select groups with members of at
least 2,000 in order to maximize your outreach. This strategy will assist in generating fresh
business connections in order to build influence within LinkedIn Groups, as well as to develop
and enhance your credibility.

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2. Seek out the Most Prevalent Discussions in Each Group

Since the most active discussions within a group tend to get the most visibility, these are the
conversations in which you must become engaged. You will find the most popular discussions
at the top of the group’s discussion page. As you regularly contribute; respond and offer
meaningful insights and opinions or even ask a provocative question, you will be recognized as
a “leader.”

3. Launch Your Own Discussion

Initiating a new discussion thread is a commanding tool within a group, but you must have a
strategy. Don’t start your own discourse right away. Wait until you’ve spent some time and
have gotten to know the members, the “pecking order” so to speak, and analyze prior
discussions. Which topics have engaged the members? When you feel ready to begin, present a
question, request help or advice; or post a relevant and attention-grabbing article or resource
for the benefit of the group. The primary impetus is to incite as much discourse and debate as
possible.
If you are indeed engrossing group members with your discussions, you will likely be
acknowledged as a “Top Influencer” in the group page sidebar, which will in turn, enhance
your visibility and clout within the group.
Addendum: It is crucial to add value when initiating discussions. Do not use the groups for self-
promotion or the promotion of your services and products. This is appropriate only after you’ve
become a source of credibility and authority within the group. Only then is it acceptable to post
one of your own articles occasionally. Just be certain that your posts answer a question or solve
a problem for the members. Never post sales related information.

4. Don’t Leave Them Hanging

One drawback of LinkedIn Groups is that it’s time-consuming to remain apprised of updates
unless you proactively and diligently maintain a presence in your targeted groups. It is essential
that you keep up with the conversations in which you participate. Don’t allow too much time to
pass between visits to the group’s page; and do not leave a conversation dangling. Make sure
your comments are thought-provoking and intriguing. This is the way you will demonstrate
commitment to your groups.

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Don’t forget to “like” interesting posts made by other members of the group. As well, share
constructive and significant posts as LinkedIn status updates. When you share a group
discussion post as a status update you are disclosing to all of your connections; thus, imparting
greater visibility to the post. Promoting and connecting others on LinkedIn will enhance and
build your social influence.

There you have it. You are now prepared to make your foray into the world of LinkedIn Groups.
Post well, and prosper!

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Chapter 6
……………………………………………………………………………………………………………………………………………………………

Take the Bull by the
Horns: Start Your Own
Group!

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Businesses are developing their own LinkedIn group. Have you?

It’s a commitment, but if you are willing to devote the time and energy LinkedIn offers the
option of starting your own group. The position of Group Manager puts you in charge of a number of
facets involving your group. To some degree, you can influence and control which discussions gain
more exposure through the implementation of the “Manager’s Choice” feature.
As the founder of the group, essentially, it is your responsibility to direct and regulate your group’s
discussions! Ultimately it will be the members who drive the most compelling discussions to the
forefront, but you have the ability to influence them. If you decided to start a group, ensure that you
have a clear and distinctive niche or theme in mind. Otherwise you might just end up spinning your
wheels. The focal point is engaging like-minded people who can benefit from one another’s communal
insight and experiences. If strategically executed, starting your own group can be a rewarding and
productive experience for all concerned.

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By implementing this method for your LinkedIn Group, you can make the most of the time and energy
you spend on the network. Making the commitment to consistently impart meaningful discourse and
value to a few targeted groups will build your influence and generate new connections.
And the beauty of it is that you will discover that there is almost no competition in this strategy.
Hence, starting your own LinkedIn group is a win-win!

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The Solution: Muneeb is here to Help!

If you are feeling a bit overwhelmed by all this new information, it is to be expected.
It’s a lot to take-in, but never fear: Muneeb is here!
Muneeb Farman―The Expert E-Business Manager and LinkedIn Strategy Consultant― will assist in the
creation and optimization of your LinkedIn profile. Services include:
- LinkedIn Profile Makeover
- LinkedIn Company Page Optimization
- Your Own LinkedIn Group Development
- If necessary, Muneeb will personally manage your LinkedIn Presence on a daily basis.
We generally offer hands-on LinkedIn management solutions which allow you to sit back, relax, and
leave the hard work to us.

Contact us at: info@muneebfarman.com Skype at: muneebfarman or Call: (0092).333.935.8991
You can also find us online atwww.muneebfarman.com

Muneeb Farman is a LinkedIn Strategy Consultant whose expertise lays in
ensuring that businesses are getting most out of LinkedIn. He has developed
numerous, outstanding LinkedIn Profiles for Entrepreneurs, Executives and Job
Seekers. As an expert in LinkedIn SEO, he excels at optimizing LinkedIn Company
Pages, which businesses implement, in part, as a sales channel. In addition,
Muneeb is skilled at developing and managing LinkedIn Groups. He embraces
advanced LinkedIn Strategies for Businesses so as to assist them in locating,
engaging and converting prospects. Muneeb also manages the LinkedIn Presence
of businesspeople on a monthly basis.

To learn more about Muneeb, visit his Website: www.muneebfarman.com

Click on icons below to access his social sites

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