1.
McDonalds is Lovin’ It in China
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2.
McDonalds is Lovin’ It in China
I’m lovin’ it got a whole lotta love as an
international branding campaign by
McDonald’s Corporation. It was created
by Heye & Partner, McDonald’s agency
based in Unterhaching, Germany, a
member of the DDB Worldwide. Well
now, McDonalds is lovin’ in the China
with concept eateries.
Slide By :- Howard Davidson Arlington MA

3.
McDonalds has dished out some love in China with new décor in
Guangzhou, China. Their ‘concept eatery’ looks much more upscale
than anything on this side of the pacific, replete with hanging lights
modeled after bamboo baskets. Coinciding with a fierce competition
with Colonel Sanders for fast food supremacy in China as well as a 3%
drop in sales last year, Ronald is trying on some new makeup; the tables
are now circular so that watching others enjoy greasy goodness is much
easier. Slide By :- Howard Davidson Arlington MA

4.
The geniuses at McDonald’s are obviously making
this move to conform more to Chinese culture that
dictates eating as a time of togetherness, not as a
time to guilty wolf down 99 cent fries in your car in
an effort to avoid the in-laws. This whole redesign
also applies to a new spot that shows a young
couple wistfully eating McDonald’s on a balcony
and voyeuristically eyeing a guy with a sleek new
sports car who is free of anything McDonald’s
related. In line for a promotion, the youngster sees
dollar signs and fast cars in his future, just like the
man below. The underlying message of course
being that someday you might earn enough to
never have to eat another McDonald’s fry.
Sounds like a recipe for a new fast food nation.
Slide By :- Howard Davidson Arlington MA