Howard Davidson Arlington MA Mr. sketch using farts to sell markers Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Mr. Sketch Using Farts to Sell
Markers
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. I guess it’s true. Flatulence sells,
Umm… Mr. Sketch is using farts to
sell markers.
Slide By :- Howard Davidson Arlington MA

3. Forgive me. Gotta stoop to potty talk. I
blame the Sanford office and
stationery products division of Newell
Rubbermaid. Sophomoric as it may
be, their Mr. Sketch brand is using fart
jokes to sell their scented markers.
Slide By :- Howard Davidson Arlington MA

4. Fruit farts. That’s the hot air that Mr. Sketch
is blowing on consumers in their ridiculous
new campaign. The 30-second spot from BBH
New York posits that the markers’ scents are
a product of ‘green gas’ or ‘violet vapors.’ I
really want to light a match to this one.
Slide By :- Howard Davidson Arlington MA

5. The ad shows a blueberry cutting the
cheese, with the scent going directly into
the tip of a Mr. Sketch marker. Talk
about honesty in advertising! I despise
anything scented, and it’s not at all a
stretch for me to believe that flatulence
played a role in the development of
these markers.
Slide By :- Howard Davidson Arlington MA

6. The spot may get a cheap laugh from kids
and jokers young and old, but will likely
receive a roll of the eyes from a rather
mature crowd who thinks their stuff
doesn’t stink. Advertising to kids is great
in the right circumstances, but I don’t
know any kids who care what brand their
markers are.
Slide By :- Howard Davidson Arlington MA

7. They just want markers, period. However, a
marker that smells like a fart in a classroom
will make any elementary school dude into
the big man on campus (or send him to the
principal’s office).
Slide By :- Howard Davidson Arlington MA

8. Mr. Sketch hasn’t done any advertising
for nearly 20 years, and this spot reeks of
a brand that never matured past
adolescence. Think about what this ad
posits at its core. They’re using toilet
humor to advertise a product which
claims to smell good. Anyone else seeing
the disconnect here?
Slide By :- Howard Davidson Arlington MA

9. BBH New York claims that the farting
blueberry ad tested better than any
other concept they came up with. I can
only imagine the sort of alternatives
which would pale in comparison to
flatulent fruit. Must have been a heck of
a day at the idea factory! The markers
themselves draw rave reviews from
consumers, but this spot gets a thumbs-down
from me.
Slide By :- Howard Davidson Arlington MA

10. I usually dismiss toilet humor as a cheap,
lowest-common-denominator tactic, and
I’m not making any exceptions today. Mr.
Sketch has been out of the public eye for
two decades. Maybe they should have
stayed there until they came up with a
better way to reintroduce themselves.
Something stinks. But it could be the
smell of sales.
Slide By :- Howard Davidson Arlington MA