Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including how Penélope Cruz does striptease for lingerie.

1. Penélope Cruz Does Striptease
for Lingerie
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Sultry Penélope Cruz does a striptease
in L’Agent by Agent Provocateur’s
sexy new campaign for lingerie… in
the desert. Oy, the heat.
Slide By :- Howard Davidson Arlington MA

3. Cruz, who has co-designed the lingerie line
with her sister Mónica (alongside Agent
Provocateur creative director, Sarah
Shotton), wrote and directed the label’s
steamy autumn/winter 2014 campaign
video. The hot campaign covers the
vivacious sex appeal and youthful sass of
the brand, and puts the actress herself
front and center in the ad.
Slide By :- Howard Davidson Arlington MA

4. The provocative video is basically Cruz and a
bunch of models going out into the desert for
what’s more or less a striptease dance party.
It’s provocative, kind of fun, and seems at
first glance to have little point beyond being
an excuse for a bunch of models to dance
around in their underwear. So is that a bad
thing?
Slide By :- Howard Davidson Arlington MA

5. With a lot of advertising, there’s an
underlying point to the ad that people will
hopefully associate with a product or service.
Sometimes it’s pretty blatantly obvious,
while other times it’s subtle or even
subdued. Marketers want people to talk
about their ads, regardless of whether the
ads are funny, serious, or even kind of sad.
An ad doesn’t have to have a deep meaning
to be good, though.
Slide By :- Howard Davidson Arlington MA

6. There’s not much of a message there,
but what you will see is people having
fun. The whole ad is designed around sex
appeal, which isn’t exactly uncommon
for a lingerie spot, but the women
involved seem to be having a good time.
Slide By :- Howard Davidson Arlington MA

7. A spot like this doesn’t have to be deep to
make a point. In fact, sometimes it does
even better if it’s not.
But does the ad make you shvitz?
Howard Davidson Arlington Massachusetts
Slide By :- Howard Davidson Arlington MA