An overview of LinkedIn, Twitter and YouTube with examples of how they can be used in an academic environment.

1. Welcome! Brown Bag Session on Twitter, LinkedIn and YouTube Genevieve Howard CAFNR Communications August 19, 2010

2. What we will talk about today Twitter Overview Is Twitter right for you? LinkedIn Overview What can I do with LinkedIn? YouTube Overview Who should use it?

3. What is Twitter? Twitter is a free service that people use to send 140-character messages called tweets. More than 100 million people use it. People can subscribe to one another which is called following.

4. Customized background

5. User name

6. User name Most recent tweet

7. User name Followers

8. User name Followers Following

9. How to talk Twitter @ sign + user name = responding to someone. These are publically visible. @cafnr RT = retweet. This means you are resending someone else’s message. RT @cafnr # = hash tag. These add context to your tweets. #ag D = direct message. You can send direct messages to people who are following you. These are not publically visible. D cafnr Backchannel = Tweets during a live presentation

10. Following on Twitter

11. Is Twitter right for your group? Yes, if you have something to promote. Do you have information you want to spread widely? Events Reminders News

12. Is Twitter right for you personally? Yes, if you like this kind of online participation. Do you want to follow trends and learn from others in your specialized area? Find people by looking at who your collegaues follow. Who Should I Follow? Wefollow Listorious Most people use an application to manage Twitter, such as TweetDeck or Hootsuite.

13. Ideas for using Twitter academically Post reminders on assignments. Send links to relevant readings. Promote upcoming events. Ask for opinions, “What should we name our next flavor of ice cream?” Use in the classroom to share questions and thoughts, an official backchannel. Helps to have a person monitoring Twitter stream Use a # hashtag

14. What is LinkedIn? LinkedIn is a free, professional network. More than 70 million members. Personal profiles act as showcases of your professional goals and achievements. Groups are professional communities based on common interest, affiliation and experience.

15. Creating a new profile Learn how to use LinkedIn

16. What can I do with LinkedIn? Build your network. Colleagues’ updates. Customize your URL. Ask for or give advice in Answers. Question on recommendation letter Learn about companies. Verizon Join groups that reflect your interests. Institute of Food Technologists

17. CAFNR Group

18. CAFNR Group

19. What is YouTube? YouTube is the most popular video sharing site in the world. 24 hours of video uploaded each minute. 2 billion views a day. Source: website-monitoring.com, retrieved Aug. 17, 2010

20. Who should use YouTube? Anyone who has interesting video content. Use the embed code to put on your own website. Promote with Facebook, Twitter and LinkedIn. Example of news: Beginning Farmer Example of promotion: Truman’s tour Example of education: Khan Academy

21. Promote your brand Truman tour opened with title screen Truman’s tour Beginning Farmer closed with production screen and UM system logo Beginning Farmer Use your video to promote your group’s identity. Incorporate your logo into content with appropriately branded clothing.

22. Length of video Video length is usually best at less than 3 minutes. Attention span Possible cost and time in longer production Break up longer video into segments

23. Thank you! Questions? Genevieve Howard howardg@missouri.edu Join the CAFNR LinkedIn group http://linkd.in/avOE44 Be our fan on Facebook http://bit.ly/bSCgt8 Follow us @cafnr