Take a quick survey and learn 5 strategies for Getting Through Using Social Media. What Problems Do You Solve? ~H.

1. Career Stimulus Class – Friday Feb 24th 2012
The Sociology & Technology
of “Getting Through”
Using Social Media
All Interview Meeting(s)
Conversations Are Exercises In
Solution Selling
“Using The Sociology & Technology of Social Media” 1
HCS Class #3 Session  Friday, 24Feb2012  Harry Reczek (847) 828-4719  Harry@Ppt-Consulting.com

2. 2

3. 3

4. LinkedIn Profile
Strategy... Summary Section
•It’s not ONLY to answer
“What do you do.”
•LQQk at the world from your
“customer’s” eyes.
•Keywords from the past +
future! 4

5. LinkedIn Profile
Strategy... Keywords
•Keywords that are not on
a resume!
•Keywords that answer the
WPDYS?
5

6. LinkedIn Profile
Strategy... Searches
•What problems do you
wish to solve?
Peter Drucker once asked: What problem
are you able to solve rather easily, that would
be hard for most people?
6

7. Useful Problem Examples
• eBay solves the “My mom threw away all the
great stuff I had when I was a kid" problem.
• Blogger and WordPress and TypePad solve the
"Web coding is hard" problem.
• Google solves the "Internet is too big" problem.
• Seth Godin solves the problem by giving you
answers to problems you didn't understand you
had until you read his blog…
• LinkedIn and Facebook solve the “connecting is
hard to do” problem.
7

8. “Problems I Wish To Solve”
• As a ______________________________
• My skills & experience developed S.M.F.
in ________________________________
• __________________________________
• Prevent:___________________________
• Improve:___________________________
• Reduce:___________________________
• Change:___________________________
8

9. 9

10. Don’t Monkey Around!
Let’s Connect:
Harry Reczek
http://www.Connect2Harry.com
(847) 828-4719
Harry@Ppt-Consulting.com
Downloads of Handouts:
http://www.NextLevel-Marketing.com
Presentation:
http://www.slideshare.net/hreczek/sociology-
technology-of-social-media-hcshandout24feb?
People ‘Buy’
Today’s Problem-Solvers