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Q16 How are marketing budgets B2B Lead Generation Trends 2013

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Q16 How are marketing budgets allocated in 2013? Conferences Roughly speaking, how will you allocate your B2B marketing budget in 2013? and tradeshows Conferences/Tradeshows Lead generation receive the Content Marketing biggest marketing Company website Telemarketing budget allocation, Email marketing Paid search (PPC) followed by lead generation Public relations programs, website and Search engine optimization (SEO) Virtual events/webinars content marketing. Online advertising Marketing automation Social media Direct mail List purchases/ Sales Intelligence tools Research Print advertising 0% 5% 10% 15% 20% 25%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 18

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