In this session the attendees will gain insight about how Unified communication frameworks such as MS Lync SDK and UCMA can be leveraged to improve the customer experience. With the help of use-cases and examples, the team will showcase custom development on Microsoft Lync platform. Key Take-aways: 1) Introduction to Unified communication, Lync Server platform, Lync SDK and UCMA 2) What can be done with Lync SDK 2010 and what are the new concepts in Lync SDK 2013? 3) What can be done with UCMA? 4) How UCMA and Lync SDK can help enhance unified communication experience? - the concepts explained with sample use cases and industry examples. Enhancing Unified Communication experience through Microsoft Lync SDK and UCMA Date: July 31st, 2013 Time: 11 am PST | 1 pm CST | 2 pm EST