Free download of powerpoint about "How to make rain in events" which shows tasks and strategies for event marketers to do before, during and after events. This also includes roles of social media in event marketing.

1. YOUR EVENT?
Don’t&Tell&Others&To&A/end&
PRESENTED(BY(:(Dr.(Htet((Zan(Linn(
&&&&&&&&&&&CEO&
&&&&&&&&&&&ceo@thehubmyanmar.com&
&

2. INTRODUCTION(
WHY EVENT ?

3. CONTENT, CONNECTIONS,
AND
THE CUSTOMER EXPERIENCE

4. ! content&and&connec)ons&
! impact&customer&experience&
! build&a&strong&line=up&of&speakers&and&sessions&
! keynote&speaker&
! networking&opportuniBes?&
CUSTOMER EXPERIENCE = CONVERSION

5. FUEL FOR
INBOUND MARKETING
STRATEGIES

6. presentaBons&can&become&webinars,&whitepapers,&
social&media&fodder,&videos&and&virtually&any&other&
form&of&mulB=channel&content&

8. Boss& Boss& Boss& Boss&Supplier& Supplier&
Employee& Employee&
Biz(A( Biz(B(
Reseller& Reseller&
Customer& Customer&
Reseller&&
Peer&
EMPLOYEE(FIRST?(
Family&
Pupils&
Teachers&
RelaBve&Friends&
++++&
Boss’s&Peer& Boss’s&Peer&
Employee&
Peers&

9. Personaliza)on& o Right&Time&
o Right&Place&
One&event& o How&to&fit?&
o One=size&to&all?&
A=endees& o Not&all&alike&
! How(to(Segment?(
! Who(Like(What?(
GREAT CUSTOMER EXPERIENCE = HIGHER CONVERSION

10. Client,(user(
Client,(execu.ve(
Prospect,(user(
Prospect,(
execu.ve(
Speaker/presenter&
Exhibitor(
Sponsor(
Other(partner(
Employee,(staff(
Employee,(sales/(
account(manager(
Employee,((
execu.ve(
Press/blogger(
Analyst(
Board&member/&
investor&

11. ! DEFINED YOUR ATTENDEE!
! KNOW YOUR CUSTOMER . . .

12. PLANNING

13. THE(FOUNDATION(

14. ! First& &=&What&Events&
! Second& &=&What&markeBng&do&with&which&people&
! Third& &=&Everyone&is&your&Brand&Ambassador&
! Fourth& &=&Event&MarkeBng&
! FiAh& &=&Money&Role&

15. THE SALES
AND
MARKETING
RELATIONSHIP

16. THE SALES
AND
MARKETING
RELATIONSHIP

17. ! IntegraBon&to&larger&MarkeBng&Program&
! Outreaching&
! DifferenBaBon&
! Extend&Brand&Shorten&Sales&Cycle&

18. ! ”Event&BLT”&
o Brand&RecogniBon&
o Lead&GeneraBon&
o Thought&Leadership&

19. 1. Set(goals(and&expectaBons&
2. Create&the&right(experience(and&a&"unique"(
experience((
3. Be&flexible(and&focus&on&the&clients'(experiences&
4. Win(loyalty(among&customers&and&build&trust&
confidence,&and&a&compeSSve(advantage(
5. build&new(business(opportuniSes(
JUST(5(STEPS(

20. ! First&=&Talking,(Listening,&and&Networking...(
! People&love&to&talk.&Engage&them.&You'll&find&champions&
! Second&=&People&come&to&events&for&business(objecSves(
! Third&=&different(funcSons(within&your&organizaSon(
! Fourth&=&do&research(
! Events&create&awareness&for&a&company&
4(EASY(TACTICS(

21. TWO TYPES OF
! Trade&show&environment&Several&
! You&and&potenBally&by&your&partners&

22. ! Touch(Points(
o Pre=event&mailers&
o Online&tacBcs,&sponsorships&
o ExecuBve&funcBons&
o Speaking&engagements&
o EducaBon&sessions&
o 1:1&Bme&with&“important&people”&
o Post=event&follow=up&by&your&sales&force&

23. ! Touch(Points(
o Personalized&pre=event&notes,&invitaBons,&and&
connecBon&requests&
o Social&media&outreach&and&other&social&selling&
acBviBes&
o Scheduling&of&1:1&meeBngs&
o Meals&and&other&offsite&events&
o Follow=up,&follow=up,&follow=up”&

24. Event&Content&ObjecBves&
Direct,&qualified&prospect&engagement&and&interacBon&
Lead&capture&
Sales&opportunity&creaBon&
4 CONTENT FOR CONVERSION

25. PRE-
EVENT
DURING
EVENT
POST
EVENT
TEN PRE-EVENT
CONTENT
MARKETING BEST
PRACTICES
FOUR AT-EVENT
CONTENT
MARKETING BEST
PRACTICES
FIVE POST-EVENT
CONTENT
MARKETING BEST
PRACTICES

26. Ten Pre-
Event
Content
Marketing
Best
Practices

27. 1. Develop&an&editorial&calendar&
– “before,&during,&and&ader”&
2. Find&the&influencers&
– “report&through&Li/le&Bird&(makera.in/bird)&based&on&your&
event's&name”&
3. Engage&past&a/endees&
– “create&a&crowd=sourced&blog&post&featuring&their&feedback.”&
4. Engage&the&presenters&
– Make&sure&their&room&is&full&of&a/endees&
– If&you&can&interview&them&for&some&pre=show&"teaser"&content&

28. 5. Help&first=Bme&a/endees&know&what&to&expect&
– new=a/endee&orientaBon&content&
6. Make&session&recommendaBons&
– Even&veteran&event&a/endees&can&become&confused&or&
inBmidated&by&the&choices&
– Encourage&people&to&add&their&own&content&to&the&comments&
secBon&wherever&your&content&is&published&
7. Write&a&"what&to&do&around&town"&guide&
– work&with&others&who&live&or&formerly&lived&there&to&get&
recommendaBons&on&where&to&eat,&drink,&hang&out,&get&a&good&
breakfast,&and&so&forth&
– off&the&beaten&path&
– take&a&picture&of&the&city&

29. 8. Crowd=source&more&event&recommendaBons&from&past&
a/endees&
– wisdom&of&the&crowds&
9. Start&using&the&hashtag&early&and&oden&
– Add&value&
– Share&other&people's&pre=event&content&via&your&Twi/er&and&
other&social&channels&as&well&
10. Develop&your&at=show&plan&

30. FOUR AT-
EVENT
CONTENT
MARKETING
BEST
PRACTICES

31. 1. Live=tweet&the&key&sessions&
2. Retweet&the&most&influenBal&other&a/endees&
3. Assign&summary&content&from&key&sessions&
and&keynotes&to&be&published&ASAP&
4. Shoot&"on&scene"&video&
o man&on&the&street”&

32. FIVE POST-
EVENT
CONTENT
MARKETING
BEST
PRACTICES

33. 1. Publish&a&great&"key&takeaways"&post&
– can&also&be&the&single=most&important&piece&of&the&enBre&
event&content&markeBng&strategy&
2. Crowd=source&other&takeaways&from&other&a/endees&
– start&with&a&simple&quesBon&to&capture&a&key&takeaway&for&
your&blog&post&
3. Keep&engaging&the&hashtag&
– the&event&is&over&doesn't&mean&people&stop&watching&the&
hashtag&feed&

34. 4. Do&an&internal&postmortem,&and&make&adjustments&for&
your&next&event&
– immediate&post=show&key&metrics&you're&tracking,&and&figure&
out&what&you&might&do&differently&next&Bme&
5. Create&a&templated&process&for&content&markeBng&at&
future&events&
– literally&wriBng&down&the&whole&process&
&
&

35. CONTINUING
THE
CULTURE

36. MAKE THE COMMITMENT

37. MOBILIZE
ADVOCATES

38. 1. Tapping&Into&the&Power(of(Social(Proof(
2. Mobilizing(Advocates(Before&the&Event&
3. Crowd_source(ideas:(For&starters,&your&advocates&can&provide&input&on&
what&they&want&to&see&
4. Speaker(submissions:(Ask&your&advocates&to&sign&up&to&speak&at&the&
event&
5. RegistraSon(discounts:(Give&your&top&advocates&promoBonal&codes&to&
share&with&people&in&their&network(via(email(or&social(media,(
discounSng(their(Scket(price(for&each&person&who&registers&using&their&
code&
6. Promote(the(event:(Generate&awareness&and&get&people&to&a/end&your&
sessions&by&encouraging&your&advocates&to&promote&the&event&to&their&
networks,&especially&through&the&various&social(channels(

39. ! ADVOCATES&INVOLVEMENT&
o Send&quesBons&to&speakers&or&panelists&in&advance.&
o Share&which&sessions,(parSes(and&booths&they're&most&looking&forward&to.&
o Volunteer&to&spend&a&bit&of&Bme&at&your&booth&talking&to&other&a/endees.&
o Download&your&mobile(event(app.(
o Tweet&using&the&conference(hashtag.(
o Read&and&share&content(related(to(the(event,&or&produced&by&speakers&or&
vendors.(
o Interact&with&other&a/endees&online(to(facilitate(networking(at(the(event.(

40. GOING MOBILE
IN 21ST CENTURY

41. ! Pre=Event&
! During&Your&Event&
! Post=Event&
APPLYING MOBILE TACTICS TO YOUR EVENTS

42. SPONSORS AND SPONSORING
! Be&ProacBve&
! Start&early!&
– key&stats&(date,&locaBon,&length,&etc.)&
– expected&a/endance&number&and&demographics&
– benefits&of&parBcipaBon&
– sponsorship&levels,&packages,&and&add=ons&

43. SETTING EXPECTATIONS

44. HANDLING LEADS
! Why&are&79%(of&all&trade&show&leads&never&followed&
up?”&

45. WEBINARS

46. WHY ADD WEBINARS TO THE MIX?

47. ! Here&are&three(reasons(that&webinars(are&so&
popular:&
&1.&Webinar&leads&are&high_value(leads.(
&2.&Webinars&help&you&qualify.(
&3.&Webinars&are&ripe(for(repurposing.(

48. EFFECTIVE WEBINARS TAKE
PLANNING

49. Task( Timing(
Develop&project&plan& 4&to&6&weeks&prior&
Finalize&topic,&Btle,&abstract&and&speakers& 4&to&6&weeks&prior&
Setup&registraBon&page& 4&to&6&weeks&prior&
Begin&ongoing&promoBon& 4&to&6&weeks&prior&
Send&email&invites&& 2&weeks&&&1&day&prior&
Drad&slides& 2&weeks&prior&
Full&rehearsal&and&event&dry=run& 1&week&prior&
Final&Slides& 2&to&3&days&prior&
Send&reminders& 24&hours&&&1&hour&prior&
Pre=conference&with&speakers& 30&minutes&prior&
Edit&recording& Within&24&hours&ader&
Send&follow=up&emails&and&begin&sales&
outreach&
Within&24&hours&ader&
Repurpose&webinar& Ongoing&

50. PREDICTIVE
MARKETING
! PredicBve&AnalyBcs&in&AcBon&

51. PREDICTIVE MARKETING?

52. WHAT IS PREDICTIVE MARKETING?
! Who&is&going&to&be&my&next(customer?(
! How&do&I&convert&them?&
! What&are&the&right(markeSng(channels(to&use?&
! Of&all&the&people&I&met&at&our&most(recent(event,(
how&should&I&prioriBze&those&leads(post_event?(

53. HOW TO MEASURE THE SUCCESS OF
PREDICTIVE MARKETING
! Most&marketers&think&of&measuring&lid&when&
gauging&the&performance&of&predicSve(
markeSng.(
! What&is&lie?(

54. TradiBonal&
Lead&
GeneraBon&
Demand&
GeneraBon&
Revenue&
MarkeBng&
THE REVENUE MARKETING JOURNEY MODEL
! The&Revenue&MarkeBng&Journey&Model&

55. EVENTS CAPABILITY MODEL
Stage(1:(Events&at&the&TradiBonal&Stage&
Stage(2:(Events&at&the&Lead&GeneraBon&Stage&
Stage(3:&Events&at&the&Demand&GeneraBon&Stage&
Stage(4:&Events&at&the&Revenue&MarkeBng&Stage&
&
&
&

56. THE END…
IS A
BEGINNING

57. TAKEAWAYS

58. BEFORE
THE
EVENT

59. DURING
THE
EVENT

60. AFTER
THE
EVENT