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Virtual Events Don't Have to Suck

We’ve brought together industry experts to talk about creating virtual experiences that surprise, delight and engage. We’ll go beyond the conceptual and give you practical hands-on tips that you can walk away with and implement immediately.

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Virtual Events Don't Have to Suck

  1. 1. What are we talking about • Re-setting your mental frame (from limits to possibilities) • Think like an Experience Architect Attendee Experience Sponsor Sales Content Delivery Presenters Allie Magyar CEO Hubb Naomi Clare Crellin Founder Storycraft Lab Justin Boone VP Creative Strategy Opus Agency
  2. 2. This situation sucks, and we don’t want to be here, but that doesn’t mean that virtual events have to suck. In fact, we can make them awesome (yes, we can!)
  3. 3. OPPORTUNITY FOR REVOLUTION Big ideas being shared today • We WANT to innovate and change. • We ARE agile by nature. • What is our opportunity to become unlimited – untethered? • How do we create with the idea of how things could be?
  4. 4. Shifting from Virtual Events to Experiences
  5. 5. Create Awesome Experience Journeys with Empathy
  6. 6. Virtual Spaces Do not have to Suck.
  7. 7. Content Journey Conference Engagement Architecture Imagine representing content as a floorplan. It’s a simple device that allows the virtual attendee to conceive of their experience as a journey, not a website. They could plan their virtual journey much as they would by mapping out a physical experience. DROP-IN Flash meeting on TOPIC happening Now! MEET UP Folks you should connect with! 35 Attendees are exploring Hall 4 Product showcase theater Live demo in 30 minutes Designing with the idea of fostering Agency *These images, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: expoguide.co.kr/product/info_main.html?g_uid=3725
  8. 8. Space and Place Virtual is real. Don’t be defined by the Platform Make it Meaningful. Why go to a glossy clinical space that could be anywhere in the year 2075? Make it yours – Have attendees explore your own space. You might allow attendees to go behind the scenes with your real teams, ask questions, see products demos. You could be anywhere – so let’s be somewhere intentional. This is site selection. Where do you want to take your attendee? Talk to Storycraft Lab customization of your virtual event environment *These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: Cyber Security Summit, Virtual Conf Center; Motorola Mobility Office; SMB Connect; Hubb Virtual Conference, StorycraftLab
  9. 9. Signing Up means Taking a Seat Degrees of Engagement Virtual sessions are not anonymous. What if we helped attendees to understand that their presence – though virtual – is very real? That their engagement is important and benefits the shared experience? A recognition of the individuals in the session helps everyone feel present and encourages engagement. A visual image of the ‘space’ as an attendee enters a virtual room helps to set the stage for engagement. Round Table: INNOVATIVE FUTURES Your seat: 12 Seat: 8 Sally Jones, VP Engagement ABC Inc HI! Seat: 2E Vinny Smith, Dir. Digital Media XYZ Inc ROUNDTABLE STUDY GROUPS HANDS ON LAB CLASSROOM SUMMIT THEATER *These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: Kuravi Veerabhadra Swamy Temple
  10. 10. Design still matters Branding and graphic design can still live in virtual spaces Think of your screen as a brand canvas. And consider the platform your frame. Every space or session your attendee encounters should be well considered and branded to your selected identity. Consider the sequence of spaces to create a journey. How we use design tools in this context to enable content to break through that plane. Talk to Storycraft Lab about virtual conference branding opportunities *These images, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: mdcwall.com,; UC Berkely College
  11. 11. Attendee Experience Does not have to Suck.
  12. 12. Thoughtful and Personalized. Engaging your attendees as agents of their own experience. Engagement and dialogue. Ask your attendee to share their preferences for learning, content and experiences. They can help you to focus topics and sessions and refine your development process. Using a tool like the Creative Types (or other Archetypes) can generate automated suggestions for session mix and even create communities and networking conversations. Adobe Creative Types Talk to Storycraft Lab about customizing virtual journeys for your specific audience Virtual Avatars We can be playful in how we wish to exist virtually. Design with audience in mind – with your audience as co-creators. Could they select a superhero? Humorous, lighthearted gamification is easy to engage with. *These images, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: Creative Types by Adobe Create
  13. 13. Breaking the virtual plane How might we extend the live experience beyond the screen to the remote attendee? Remote attendance kit Specifically designed to enhance their virtual experience, this could be mailed to remote attendees. Appeal to all the senses – something to do with your hands! There are behavioral insights we can keep in mind. Sense of Place Inflate a pool float, put an umbrella in your drink or virtually create your video conference backdrop... there in spirit, right? Go outside! *These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: DesignKit.org, “Field Guide to Human-Centered Design”; FrogDesign.com, Frog Collective Action Toolkit; Google Cardboard, Google VR; Zoom Video Communications
  14. 14. Breaking the virtual plane How might we extend the live experience beyond the screen to the remote attendee? Personalization Beyond the ribbon, sticker or pin. Take the filter and make it your own. Could be gamified and activated. Location, Location, Location Merchandise to your virtual venue and get Destinations involved. These images, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: 1. Minted.com; 2. visitlasvegas.com
  15. 15. Virtually inclusive Actual Humans connecting with Actual Humans Orchestrated serendipity for the virtual audience could unlock ‘easter eggs’ – prizes or connection opportunities. “Congrats! you just won a virtual coffee break with our VP Digital Media”. Or a Chat-roulette experience that creates unexpected connections. Co-creation opportunities delivered virtually, such as live polling, question up-voting and group mind-mapping. People could contribute and have it be interactive, or an artist could document the conversation live. These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: 1. unattributed; 2. www.mindmapinspiration.co.uk; 3. shutterstock; 4. picturessource.com; webwise.com Talk to Storycraft Lab about designing co- creation activations
  16. 16. Integrated and connected learning Opportunity for Attendee-driven meeting creation Pop-Up Rooms On-demand meeting scheduling for meaningful connections; Make virtual appointments with other conference attendees Virtual Study Groups that have a pre-selected / curated list of participants. And may even have ‘Pre-reading’ that helps the attendees come prepared to engage. ‘Drop-in’s’ Office hours conversations that can be joined by ‘passers-by’. 1-on-1 and/or Group Mentor sessions could be planned after online event connected to the discussed topics Want to design session formats for virtual learners? Talk to Storycraft Lab! These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: 1. Adobe Stock; 2. topsy.one
  17. 17. Designing Learning for Virtual Engagement Varied Lesson plans that are virtual-centric Varied Session Formats Recognizing the context. Train facilitators to present 20-minute sessions that are interactive and dynamic. Understanding that we all learn differently: plan a variety of types of session and craft the session to deliver content specifically in the virtual environment. Our window of engagement is different virtually. Think about content being on demand and self-driven. Masterclass is a great case study! These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: ideo.org
  18. 18. Sponsor Sales Do not have to Suck.
  19. 19. #Trending still matters It’s STILL all about the ‘gram Activations. Exercises designed for social. Have fun! Recreation of objects, images, artworks – specific to campus or brand. We’re seeing things that are made, expressing creativity, posting with an evolved sense of purpose as a result of our context. These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: boredpanda.com
  20. 20. Partners in the Virtual Space How might we extend the live experience for sponsors and partners to differentiate? Custom backdrops Sponsors might get artistic with a series of backdrops that would create a common setting. Branded Kit Sponsors could help create a ‘swag bag’ for virtual attendees.
  21. 21. Partners in the Virtual Space What should the ‘Expo’ experience be? Let’s think about what we want the expo to be. A space where remote attendees can be inspired by partner stories, ask questions of exhibitors, engage with product demos? What if sponsors had their booths built and 3D rendered for explorers? What if the content presentations could be differentiated, so not every ‘booth’ experience is the same? Think about Exhibitor Levels – what would a Silver, Gold or Platinum presence look like? What features would be included? Could we group a virtual exhibit hall around vertical neighborhoods and allow attendees to create their journey? What does an exhibit look like when we take away the limitations of physical space? How do communicate your story? Let’s face it – the Expo experience at live events is ripe for innovation. This is a great opportunity. Actual humans, Awesome content, Mixed Reality tools *These images, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: virtualtradeshowhosting.com, islandinflatables.co.uk
  22. 22. Return on Experience Measuring engagement Data Evolutions. Track the time that attendees remain in a demo room, actively engage with polling exercises. Show on schedules where traffic is focused and receive feedback on satisfaction levels with sessions and content. Recommendations on learning pathways as an extension of Consumer Journey thinking. *These images, while unattributed, are the result of using images in the public domain - i.e., from google image search or pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: titlesearch.us
  23. 23. Content Delivery Does not have to Suck.
  24. 24. Facilitation 101 Backdrop, setting It takes planning to be natural. John is a professional. These kinds of skills don’t come naturally to all of us. Facilitators need help staging their environments – and practicing their presentations – for this to work. In many ways the bar for presenters is actually higher than ever. There are no show lights, no scenic, all the theater has been removed. So, conference organizers have to be prepared to support their presenters in a new way. Need help with virtual Speaker support, scripting and presentation? Talk to Storycraft Lab! These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: reddit.com; youtube.com
  25. 25. Attendee Intelligence Connecting preference to recommendation Learning Pathway Algorithms Use Attendee Learning Choices as we would Consumer Behavior – identify, unlock and connect virtual attendees with your content – just as you would at a live event! Spotify model – allows people to share their own playlist. The trackable click-throughs are built into virtual - enabling easier than physical ability to track movement. Live Value Assessment Consider building into each area quick sentiment or value surveys for live input. Allowing feedback to be visible to facilitators enables them to refine delivery real-time. Provide attendees with recommendations for subsequent sessions based on how well that session worked for them. These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: stock.adobe.com
  26. 26. Second (and Third?) Screen Infinity engagement Prepare to chat Sidebar comments become mainbar. Prepare to receive feedback – and respond to it in a meaningful way. Second screen at home is still an important part of the audience experience. These image, while unattributed, are the result of using images in the public domain - i.e., from google image search or Pinterest - and do not represent the work of Storycraft Lab. They are provided for discussion and inspiration only. Images we are able to attribute are as follows: 1. ingrum.org; 2.polycom.de
  27. 27. Variety of Formats And degrees of formality, visibility, and content extension Space to check out: No video please. Navigate incognito. 1 on 1: Quick chat – 15mins to brainstorm a project with a peer. 1 on 1: Walk + Talk – 30 mins Get outside (could be opened up to others). 1 on 1: Fireside Chat – 45 mins, Mentoring vibe. Could invite external participants. 3-9: Workshops – Problem + solution – tools for ideation. 3-9: Labs – Show and share demos. Skill and techniques. 3-9: Study Groups – Discussion based. Extend content conversations. 9-15: Conference - Presenter led with group discussion. Could have ‘viewers’. 9-15 Round Table /Panel. Facilitated group conversation. Could have viewers. 15+ Classroom – Highly Interactive delivery/ presentation with learning goals. 9-15 Interactive Stage – Meet the experts, Q&A, Scenario role play. Could have viewers. 15+ Summit. Staged Presentation with structured dialogue. ++++ Theater Self Guided: Toolkits, exercises en.wikipedia.orgen.wikipedia.org Talk to Storycraft Lab about your Session and Content strategy.
  28. 28. OPPORTUNITY FOR REVOLUTION Yes! We Can! • We WANT to innovate and change. • We are agile by nature. • Don’t be afraid to imagine and ideate. • Find partners to help you focus your development and step through the pivot. • At each step, ask yourselves and your teams What is our opportunity to become untethered? How do we create with the idea of what could be? • Be bold, dream big, do wonderful things – one step at a time. This is YOUR
  29. 29. Q&A Allie Magyar CEO Hubb Naomi Clare Crellin Founder Storycraft Lab Justin Boone VP Creative Strategy Opus Agency @alliemagyar @Naomi_Clare @justinjboone

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