1. Carrots,
Apples & Kiwi,
Oh my!
Nancy Lane

2. Introduction to Visual
Merchandising

3. Carrots,
Apples & Kiwi Oh my!
• Childhood Obesity
• Physical Activity
• Portion Size

4. Carrots,
Apples & Kiwi Oh my!
• Merchandising
• Education on Nutrition
• Sharing Ideas

5. Carrots,
Apples & Kiwi Oh my!

6. Many Choices
• Serve many fresh
vegetables in salads,
on salad bars and in
composed salads.
(Broccoli, cauliflower,
cabbage, cherry
tomatoes, mixed
greens).

7. Selection
• Serve at least four or
five fruits a day.
Orange wedges are
a favorite.

8. Rewards
• Encourage
sampling with
rewards. Stickers,
stars, etc.

9. Home activities
• Send home newsletters
(Nibbles for Health),
Promote healthier
snack choices at home.

10. What is Visual Merchandising?

11. What is Visual Merchandising?
Most important component:
CUSTOMER
• Attract attention, connect, engage,
encourage, involve
• Create customer comfort or give them a new
experience
• Change a passive looker
• into an active buyer

12. What is Visual Merchandising?

13. Why is Visual
Merchandising Important?
• Projects your image
• Provides information
• Generates impulse sales
• Encourages repeat business
• Attracts new customers
Increases revenues!

14. Why is Visual
Merchandising Important?
• Before

15. Why is Visual
Merchandising Important?
• After

16. Elements of
Visual Merchandising
Color
Texture
Landscaping
Décor
Communication

17. Color
The “Look” of
Visual Merchandising

18. Color
• Sets the mood

19. Color
• Generates reaction

20. Color

21. Color
• Food itself
provides color
• Little touches do
a lot

22. Texture
The “Touch and Feel” of
Visual Merchandising

23. Texture
Social & Psychological Reactions to Texture
• Metals
– Sleek,
durable,
permanent
& clean

24. Texture
Social & Psychological Reactions to Texture
• Paper
– Fresh, Disposable

25. Texture
Social & Psychological Reactions to Texture
• Wood
–Earthy,
natural &
wholesome

26. Texture

27. Landscaping
The “Ups & Downs” of
Visual Merchandising

28. Landscaping
• Keeps eye moving through display
• Makes it easier for customer to quickly scan
food selections

29. Landscaping
• Enhances self service
• “High rise effect” provides optimal food
presentation

30. Landscaping?

31. Landscaping
• Adding Landscaping
to countertops

32. Landscaping
• Adding Landscaping
in cases

33. Décor
The “Finishing Touches” of
Visual Merchandising

34. Décor
• The enrichment of displays by the addition of
elements that contribute splendor and/or
style

35. Décor
Vehicles:
• Props
• Textiles
• Furniture
• Food Vessels
• Food

36. Décor
• Provides
attention
grabber

37. Décor
• Change the look for different dayparts
• Simplest way to attract customer’s attention
• Encourages repeat purchasing
• Enhances, doesn’t detract from, food

38. Décor
• Allows you to give
same area
different looks

39. Décor
• A little goes a long way

40. Décor
• A lot makes an impressive statement

41. Décor
Where to add décor?
• On top of salad bars
• On walls and decorative shelves
• Hanging from ceiling
• Accenting serving lines
• Brightening soffits and overhangs
• Enhancing cooler and freezer tops
• Decorating case and countertops
• Anywhere you want to add ambiance or focus attention

42. Décor
Create focal points
• Gather décor together to make a statement;
don’t scatter haphazardly about
• Easier to set and maintain
• Does not impede service

43. Décor
• Is this your food line?

44. Décor
• After adding décor

45. Communication
The “Storyteller” of
Visual Merchandising

46. Communication

47. Communication

48. Communication
Entrance Signs:
• Form a first impression
• Can be changed daily, weekly,
bi-weekly, monthly
• Highlight & announce new items
• This would be a great spot to provide
information on nutritional programs.
• Prepare the customer.

49. Communication
• Effective
entrance
signage?
• I think NOT!

50. Communication
• Effective
entrance
signage?
• I think NOT!

51. Communication
• Effective
entrance
signage

52. Effective Entrance Signage
• For the wall
• Or floor
Communication

53. Communication
Station ID’s
• Point or guide
customers.
• Large and
attract attention

54. Communication
Counter Signs
• Display specials, new offerings, programs and
nutritional information
• Available in many different styles from metal to
plastic, from insert to write-on
• As with any write-on signs, put the marker in the
hands of someone with a creative flair and good
penmanship. These signs are great but mean little to
the customer if they are illegible.

55. Communication
Labels and Tags:
• Available in laser, preprinted
and write-on options.

56. Communication
Cling-It
• Allows you to place tags in the correct place-
normally beside, behind or in front of the
product!
• Freestanding, Clip-on

57. Communication
• For a more
mature
audience…

58. Communication
Trend: Chalkboards
• Update: You can now use
water-based markers.
Remove with a board
cleaner
• Reminder: When using chalk, prime the
surface first.

59. Communication
Trend: Laser Labels:
• Quick & Easy
• Flexibility-Save
and retrieve
later
• Uniform Look
• Available in
clear, plain and
preprinted

60. Communication
Trend: Laser Labels:
• Quick & Easy
• Flexibility-Save
and retrieve
later
• Uniform Look
• Available in
clear, plain and
preprinted

61. Communication
Trend: Repositionable Adhesive
• Products with repositionable
adhesive allow you
to sign difficult items

62. Communication

63. Communication
• Not a good use of Signage

64. Communication
• Good use of tags

65. Carrots,
Apples & Kiwi,
Oh my!