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[HUBFORUM Paris] Digital transformation is NOW ! - Emmanuel Vivier

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Digital transformation is NOW ! #HUBFORUM
Quelle roadmap pour réussir votre transformation digitale ?

Le replay Intégral de la conférence ici :
http://www.hubinstitute.com/replay-integral-du-hubforum-paris-2014/

Publié dans : Marketing
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[HUBFORUM Paris] Digital transformation is NOW ! - Emmanuel Vivier

  1. 1. Digital Transformation IS NOW! 1 REPENSER L’AVENIR DE VOTRE BUSINESS FACE A LA DISRUPTION DIGITALE www.hubinstitute.com _Accelerate your digital leadership
  2. 2. Pourquoi y aller?
  3. 3. 3 grands facteurs de rupture Facteurs de rupture Manifestations Implications Une concurrence survitaminée Startups innovantes, géants digitaux (GAFA), e-commerçants, mondialisation Chasse aux talents, agilité, innovation rapide et distribuée, force de la marque et du CRM, d’une vision inspirante, concurrence globale, spécialisation, excellence, accélération Des consommateurs connectés Clients connectés, informés & always on, social & influential, realtime, accès et usage vs achat, ATAWAD, makers & acteurs (crowdsourcing et crowdfunding...) Prise de pouvoir, exigence, transparence, choix, attente d’excellence et de responsabilité, recherche de sens, curiosité, liberté, customisation Les évolutions technologiques web, e-commerce, mobile, social, cloud, big data, internet des objets, paiement, 3D printing, APIs, agilité Nécessité d’innover rapidement et de piloter avec une vision en restant en veille, collaboration interne et externe (open innovation) POURQUOI? La Transformation Digitale 3
  4. 4. Une définition?
  5. 5. La Transformation Digitale? 1. Offrir des expériences consommateurs exceptionnelles, innovantes, personnalisées, engageantes & cohérentes Expérience Consommateu r Data Marketing 2.0 Entreprise 2.0 2. En capitalisant sur les bonnes données 3. Pour engager au bon moment, avec le bon message/ service sur le bon point de contact 4. Grâce à une organisation et une culture 2.0 (vision, outils, expertise, process, innovation) DÉFINITION? La Transformation Digitale 5
  6. 6. Quels Bénéfices?
  7. 7. Changer...pour éviter le syndrome de la grenouille bouillie OBJECTIFS? La Transformation Digitale 7
  8. 8. Changer...pour devenir.. Plus efficace, Plus rapide, Moins Cher OBJECTIFS? La Transformation Digitale 8
  9. 9. Comment?
  10. 10. La transformation digitale est impossible sans vision & support du Top Management COMMENT? 10 La Transformation Digitale
  11. 11. Leadership : Passer du “wait and see” au “test and learn” COMMENT? 11 La Transformation Digitale
  12. 12. Culture et Organisation : Accompagner le changement COMMENT? 12 La Transformation Digitale
  13. 13. Culture et Organisation : Accompagner le changement COMMENT? 13 La Transformation Digitale h)p://www.hubins4tute.com/sec4ons/events/hub-­‐day/
  14. 14. Technologie : Eviter le Shiny Object syndroma COMMENT? 14 La Transformation Digitale
  15. 15. Technologie : Vous avez changé de métier… La technologie devient un élément crucial de la compétitivité Dites bonjour à votre vraie coopétition Nous allons tous devenir des Entreprises de Logiciels. COMMENT? 15 La Transformation Digitale
  16. 16. Data : Unifier pour préparer le futur La montée en puissance des Data marketing platforms Site%% Management%&% personaliza2on% Buzz% Monitoring% COMMENT? 16 La Transformation Digitale Media% Targe2ng% &%Buying% Management% Social%Media% Presence% Management% RealTime% 360°% Analy2cs% CRM%&% Clients% Database%
  17. 17. Quel est l’ingrédient clef des succès d’Amazon, Uber, AirBnb ou Tesla Motors? Leur R&D? Leur budget marke4ng? COMMENT? 17 La Transformation Digitale Le talent de leurs équipes? Leur technologie? Leur taille? Leurs clients?
  18. 18. Customer Experience & Customer Centricity Customer Centricity & User Experience are the new COMMENT? 18 La Transformation Digitale killer apps
  19. 19. Customer Experience & Customer Centricity Résultats : Après 5 ans, la valeur de cette App est de …. 19 Mards de $ COMMENT? 19 La Transformation Digitale
  20. 20. L’enjeu de la Mesure COMMENT? 20 La Transformation Digitale
  21. 21. DIGITAL TRANSFORMATION ROADMAP Les 6 chantiers et 5 étapes pour rouser votre Digital Transformation Leadership People & Org. Technology Data Customer Experience Measurement AUDIT Vision Culture Ecosystem Mapping eReputation Best Practices Experiment Scale PLAN Strategy & New Biz Models Organization IT & Biz integration Unification & CRM Social @scale & Mobile KPIS TEST Pilote/Lab Processes & Policies eCommerce Dataviz Content, Utility & Experience Analytics & Metrics DEPLOY Roadmap & Commitment Training & Change Cloud & Agility Datamining Omnichannel Dashboards OPTIMIZE Learning expeditions Collaboration Open Innovation Big Data & Predictive Real Time Benchmarks Digital Engagement Digital Governance Change Management Change Deployment COMMENT? La Transformation Digitale 21
  22. 22. Next Steps?
  23. 23. UN ABONNEMENT ANNUEL POUR VOTRE ÉQUIPE POUR ACCÉLÉRER VOTRE TRANSFORMATION DIGITALE EN 2015 contact@hubinstitute.com DIGITAL TRANSFORMATION PASSPORT 2015 MEMBERSHIP Accélérer votre Transforma3on Digitale 23
  24. 24. 1. Learn : maîtriser les savoir-faire du digital . Accès aux 8 Hubdays Conférences pour 5 personnes . Accès au HUBFORUM Paris pour 5 personnes . Abonnement à la newsletter de veille du HUB Institute . Accès à la zone membre online contenant les archives ( slides et vidéos) de nos évènements passés DIGITAL TRANSFORMATION PASSPORT 2015 2. Master : entretenir et développer l’expertise de votre équipe . Accès au 8 HUB reports annuels de veille au format ppt . 10% de réduction sur nos formations InterEntreprise . 10% de réduction sur nos Learning Expeditions 3. Connect : entrer en relation et partager avec les acteurs à la pointe de l’écosystème digital . Accès aux 8 HUBKLUB (1 place aux 8 dîners/cocktails exclusifs) . 1 petit déjeuner avec un de nos experts pour faire le point sur les tendances, votre industrie et votre stratégie. contact@hubinstitute.com MEMBERSHIP Accélérer votre Transforma3on Digitale 24
  25. 25. Merci pour votre attention Slides: http://slideshare.net/hubinstitute Conclusion Accélérer votre Transforma3on Digitale 25

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