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Future 

of Social 

Media


5 tendances 

pour 2016
Conclusion 2
FUTURE OF SOCIAL MEDIA

#HUBDAY 3 tendances à suivre en 2016
1. #5èmeEreduSocial
2. #SocialAsia
3. #Employee2...
Trend #1 

La 5ème ére du Social



TREND #1 4La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce
La 5ème ère du Social
Community
Forums Blogs 

Instant...
TREND #1 5La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce
Le retour de la vengeance du Social Commerce
TREND #1 6La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce
La messagerie Instantanée devient l’usage social leade...
TREND #1 7La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce
La messagerie Instantanée: +1.8Mards de users d’ici 20...
TREND #1 8La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce
Social Commerce : la messagerie instantanée, le nouvea...
TREND #1 9La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce
Social Commerce : la messagerie instantanée, le nouvea...
TREND #1 10La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce
Social Commerce : la messagerie instantanée, le nouve...
TREND #1 11La 5ème ère du Social
M de Facebook : Un mix d’humain d’IA (Intelligence Artificielle)
Source : https://medium.c...
TREND #1 12La 5ème ère du Social
M de Facebook : Un mix d’humain d’IA (Intelligence Artificielle)
Source : https://medium.c...
TREND #1 13La 5ème ère du Social
L’IM : le nouveau concierge et Point de Vente?
TREND #1 14La 5ème ère du Social
L’IM : le nouveau concierge et Point de Vente?
TREND #1 15La 5ème ère du Social
L’IM : le nouveau concierge et Point de Vente?
Trend #2 

Social Asia
TREND #2 17Social Asia
En matière de Social Media on regarde
toujours vers l’Ouest
TREND #2 18Social Asia
Mais l’Asie pourrait devenir le leader de
l’innovation en matière de Social Media
19Social Asia
L’Asie leader de l’innovation Social Media?
TREND #2
20Social Asia
L’Asie leader de l’innovation Social Media?
TREND #2
21Social Asia
L’Asie leader de l’innovation Social Media?
TREND #2
Trend #3 

SocialEmployee
23TREND #3 Social Employee
Le Social Media en interne : les RSE
24TREND #3 Social Employee
Le Social Media en interne : les RSE
Source : http://referentiel.lecko.fr
25TREND #3 Social Employee
Le Social Media en interne : les RSE 2.0
26TREND #3 Social Employee
Le Social Media en interne : les RSE 2.0
27TREND #3 Social Employee
Le Social Media en interne : les RSE 2.0
28TREND #3 Social Employee
Le Social Media en interne : les RSE 2.0
29TREND #3 Social Employee
Le Social Media en interne : les RSE 2.0
30TREND #3 Social Employee
RSE : le challenge du onboarding
Source : http://analytics.lecko.fr/en/
31TREND #3 Social Employee
RSE : l’importance de suivi 

des stats d’usage
32TREND #3 Social Employee
RSE : le challenge du onboarding
33TREND #3 Social Employee
RSE : le challenge du onboarding
Votre PDG et votre COMEX

sont ils sur votre Réseau
Social d’E...
34TREND #3 Social Employee
Employee Advocacy : décupler votre reach
Source : Hootsuite
35TREND #3 Social Employee
Les Plateformes d’Employee Advocacy
Employee Advocacy : décupler votre reach
36TREND #3 Social Employee
Source : 

Hootsuite
8x
plus d’engagement
grâce au con...
Les employés engagés sur les médias
sociaux sont…
37TREND #3 Social Employee
Source : 

Hootsuite
20%
plus enclins à
reste...
38TREND #3 Social Employee
Les Plateformes d’Employee Advocacy
39TREND #3 Social Employee
Employee Advocacy : équiper et former!
40TREND #3 Social Employee
Employee Advocacy : équiper et former!
Seulement

des entreprises françaises
ont une Charte
d’u...
Récapitulons… 

Conclusion 42
FUTURE OF SOCIAL MEDIA

#HUBDAY 3 tendances à suivre en 2016
1. #5èmeEreduSocial
2. #SocialAsia
3. #Employee...
43
HUBREPORT FUTURE OF SOCIAL MEDIA
Conclusion 44
Merci pour votre attention.
• Télécharger ces slides
www.slideshare.net/hubinstitute
• Nos conférences et tr...
HUBinstitute.com | +33 (0)1 7710 6904 | 44 rue notre Dame des Victoires Paris 75002 FRADOBE SYMPOSIUM PARIS 2015
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[HUBDAY] HUB Institute - 5 tendances 2016 sur le futur des réseaux sociaux

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[HUBDAY] HUB Institute - 5 tendances 2016 sur le futur des réseaux sociaux

  1. 1. Future 
 of Social 
 Media 
 5 tendances 
 pour 2016
  2. 2. Conclusion 2 FUTURE OF SOCIAL MEDIA
 #HUBDAY 3 tendances à suivre en 2016 1. #5èmeEreduSocial 2. #SocialAsia 3. #Employee2.0 Le rappel des tendances Social Media pour 2016
  3. 3. Trend #1 
 La 5ème ére du Social
 

  4. 4. TREND #1 4La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce La 5ème ère du Social Community Forums Blogs 
 Instant Messenger
 Blogs,…
 Myspace,Skyblog Friendster, Skype
 Second World Media
 Social Networks
 
 Facebook, Twitter, Linkedin, YouTube, Dailymotion,… Publicité
 
 Sponsored Posts, Social Ads, Promoted Tweets & Hashtags, Social Coupons, … 
 
 Facebook, Twitter, Linkedin, YouTube, Dailymotion,… Mobile
 
 Mobile Social Networks Instagram, What’s app,
 Vine, KIK, Snapchat, Line, KakaoTalk… Commerce
 
 Instant Messenger & Intelligence Artificielle
 
 M de Facebook, Sina Weibo, WeChat, Line, SnapCash…
  5. 5. TREND #1 5La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce Le retour de la vengeance du Social Commerce
  6. 6. TREND #1 6La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce La messagerie Instantanée devient l’usage social leader Croissance annuelle 
 en M d’utilisateurs actifs Source : activate.com
  7. 7. TREND #1 7La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce La messagerie Instantanée: +1.8Mards de users d’ici 2018 Source : activate.com
  8. 8. TREND #1 8La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce Social Commerce : la messagerie instantanée, le nouveau PDV Source : activate.com
  9. 9. TREND #1 9La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce Social Commerce : la messagerie instantanée, le nouveau PDV
  10. 10. TREND #1 10La 5ème ère du Social : Network/Media/Ads/Mobile/Commerce Social Commerce : la messagerie instantanée, le nouveau PDV
  11. 11. TREND #1 11La 5ème ère du Social M de Facebook : Un mix d’humain d’IA (Intelligence Artificielle) Source : https://medium.com/@arikaleph/facebook-m-the-anti-turing-test-74c5af19987c#.2iys1cf6r
  12. 12. TREND #1 12La 5ème ère du Social M de Facebook : Un mix d’humain d’IA (Intelligence Artificielle) Source : https://medium.com/@arikaleph/facebook-m-the-anti-turing-test-74c5af19987c#.2iys1cf6r
  13. 13. TREND #1 13La 5ème ère du Social L’IM : le nouveau concierge et Point de Vente?
  14. 14. TREND #1 14La 5ème ère du Social L’IM : le nouveau concierge et Point de Vente?
  15. 15. TREND #1 15La 5ème ère du Social L’IM : le nouveau concierge et Point de Vente?
  16. 16. Trend #2 
 Social Asia
  17. 17. TREND #2 17Social Asia En matière de Social Media on regarde toujours vers l’Ouest
  18. 18. TREND #2 18Social Asia Mais l’Asie pourrait devenir le leader de l’innovation en matière de Social Media
  19. 19. 19Social Asia L’Asie leader de l’innovation Social Media? TREND #2
  20. 20. 20Social Asia L’Asie leader de l’innovation Social Media? TREND #2
  21. 21. 21Social Asia L’Asie leader de l’innovation Social Media? TREND #2
  22. 22. Trend #3 
 SocialEmployee
  23. 23. 23TREND #3 Social Employee Le Social Media en interne : les RSE
  24. 24. 24TREND #3 Social Employee Le Social Media en interne : les RSE Source : http://referentiel.lecko.fr
  25. 25. 25TREND #3 Social Employee Le Social Media en interne : les RSE 2.0
  26. 26. 26TREND #3 Social Employee Le Social Media en interne : les RSE 2.0
  27. 27. 27TREND #3 Social Employee Le Social Media en interne : les RSE 2.0
  28. 28. 28TREND #3 Social Employee Le Social Media en interne : les RSE 2.0
  29. 29. 29TREND #3 Social Employee Le Social Media en interne : les RSE 2.0
  30. 30. 30TREND #3 Social Employee RSE : le challenge du onboarding Source : http://analytics.lecko.fr/en/
  31. 31. 31TREND #3 Social Employee RSE : l’importance de suivi 
 des stats d’usage
  32. 32. 32TREND #3 Social Employee RSE : le challenge du onboarding
  33. 33. 33TREND #3 Social Employee RSE : le challenge du onboarding Votre PDG et votre COMEX
 sont ils sur votre Réseau Social d’Entreprise?
  34. 34. 34TREND #3 Social Employee Employee Advocacy : décupler votre reach Source : Hootsuite
  35. 35. 35TREND #3 Social Employee Les Plateformes d’Employee Advocacy
  36. 36. Employee Advocacy : décupler votre reach 36TREND #3 Social Employee Source : 
 Hootsuite 8x plus d’engagement grâce au contenu partagé par les employés VS les canaux traditionnels 92%des followers des employés ne connaissent pas votre marque 24x plus de visibilité grâce aux messages partagés par les employés VS les canaux marketing traditionnels
  37. 37. Les employés engagés sur les médias sociaux sont… 37TREND #3 Social Employee Source : 
 Hootsuite 20% plus enclins à rester au sein de leur entreprise 4X plus satisfaits de leur quotidien 27% plus optimistes quant au futur de leur entreprise
  38. 38. 38TREND #3 Social Employee Les Plateformes d’Employee Advocacy
  39. 39. 39TREND #3 Social Employee Employee Advocacy : équiper et former!
  40. 40. 40TREND #3 Social Employee Employee Advocacy : équiper et former! Seulement
 des entreprises françaises ont une Charte d’utilisation des médias sociaux (contre 57% en Amérique du Nord) 30% Source : 
 Hootsuite
  41. 41. Récapitulons… 

  42. 42. Conclusion 42 FUTURE OF SOCIAL MEDIA
 #HUBDAY 3 tendances à suivre en 2016 1. #5èmeEreduSocial 2. #SocialAsia 3. #Employee2.0 Le rappel des tendances Social Media pour 2016
  43. 43. 43 HUBREPORT FUTURE OF SOCIAL MEDIA
  44. 44. Conclusion 44 Merci pour votre attention. • Télécharger ces slides www.slideshare.net/hubinstitute • Nos conférences et trendreports www.hubinstitute.com EMMANUEL VIVIER HUB Institute CoFounder Emmanuel.vivier@hubinstitute.com @emmanuelvivier 44 rue Notre Dame des Victoires, 75002 PARIS + 33 (0)6 11 62 37 94 Nous contacter
  45. 45. HUBinstitute.com | +33 (0)1 7710 6904 | 44 rue notre Dame des Victoires Paris 75002 FRADOBE SYMPOSIUM PARIS 2015 _Accelerate your 
 digital leadership EXPEDITIONSTRAINING CONFERENCESINSIGHTS www.hubinstitute.com

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