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From Gaming To Branding 
Rovio © 2014 Confidential
Rovio © 2013 Confidential 
ABOUT ROVIO
Stella 
Launched September 4 2014 
Rovio © 2014 Confidential 
Angry Birds Go! 
Launched December 11, 2013 
Angry Birds Epi...
MONTHLY 
ACTIVE USER (WEB + MOBILE) 263 
M 
MONTHLY 
TOONS VIDEO VIEWS 2.3B 
Rovio © 2014 Confidential 
Rovio’s massive Re...
Rovio © 2014 Confidential 
18% 13-17 
33% 
21% 
28% 
18-24 
25-34 
35-54 
49% 51% 
Male 
Female 
A DIVERSE AUDIENCE
Source: Internal ToonsTV mobile data, global. 207M monthly views & growth based on average from launch in March - May 2013...
Rovio © 2014 Confidential 
BRAND LICENCING 
Malaysia EMEA 
Finland Russia Global
Rovio © 2014 Confidential 
ANGRY BIRDS COME TO LIFE 
BOOKS, EDUCATION AND ACTIVITY PARKS
Rovio © 2014 Confidential 
EVOLVING 
INTO A GLOBAL MEDIA & ENTERTAINMENT POWERHOUSE
Rovio © 2013 Confidential 
COMING SOON
Rovio © 2014 Confidential
Rovio © 2013 Confidential 
COMING SOON
Rovio © 2014 Confidential
Rovio © 2013 Confidential 
BRAND 
PARTNERSHIPS 
Examples
Rovio © 2014 Confidential 
YOUTUBE EVENT 
ANGRY BIRDS CUPCAKES EVENT IN NYC
Rovio © 2014 Confidential 
BRANDED IN GAME BOOSTER 
STATE FARM INSURANCE
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[HUBFORUM Paris] From Gaming To Licensing - Raphaelle Tripet (Rovio Entertainment Ltd)

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Mercredi 8 et jeudi 9 octobre se tenait la 5ème édition du HUBFORUM. Un rendez-vous annuel pour networking, mais aussi pour faire un état des lieux des meilleurs pratiques digitales de l’années pour tirer vers le haut son business. Cette année le sujet était « Connect, Transform or Die ». Pour revivre le HUBFORUM Paris 2014, l’équipe du HUB Institute vous invite à retrouver les meilleurs moments à travers les présentations et dans le replay :
http://www.hubinstitute.com/replay-integral-du-hubforum-paris-2014/

Publié dans : Marketing
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[HUBFORUM Paris] From Gaming To Licensing - Raphaelle Tripet (Rovio Entertainment Ltd)

  1. 1. From Gaming To Branding Rovio © 2014 Confidential
  2. 2. Rovio © 2013 Confidential ABOUT ROVIO
  3. 3. Stella Launched September 4 2014 Rovio © 2014 Confidential Angry Birds Go! Launched December 11, 2013 Angry Birds Epic Launched June 12, 2014 OTHER ROVIO GAMES ROVIO’S GAMES
  4. 4. MONTHLY ACTIVE USER (WEB + MOBILE) 263 M MONTHLY TOONS VIDEO VIEWS 2.3B Rovio © 2014 Confidential Rovio’s massive Reach 255 M MONTHLY ACTIVE USERS (MOBILE) 207 M DOWNLOADS Source: https://about.twitter.com/company
  5. 5. Rovio © 2014 Confidential 18% 13-17 33% 21% 28% 18-24 25-34 35-54 49% 51% Male Female A DIVERSE AUDIENCE
  6. 6. Source: Internal ToonsTV mobile data, global. 207M monthly views & growth based on average from launch in March - May 2013 vs. March - May Rovio © 2014 Confidential 2014. Total channel views from March 2013 – May 2014.
  7. 7. Rovio © 2014 Confidential BRAND LICENCING Malaysia EMEA Finland Russia Global
  8. 8. Rovio © 2014 Confidential ANGRY BIRDS COME TO LIFE BOOKS, EDUCATION AND ACTIVITY PARKS
  9. 9. Rovio © 2014 Confidential EVOLVING INTO A GLOBAL MEDIA & ENTERTAINMENT POWERHOUSE
  10. 10. Rovio © 2013 Confidential COMING SOON
  11. 11. Rovio © 2014 Confidential
  12. 12. Rovio © 2013 Confidential COMING SOON
  13. 13. Rovio © 2014 Confidential
  14. 14. Rovio © 2013 Confidential BRAND PARTNERSHIPS Examples
  15. 15. Rovio © 2014 Confidential YOUTUBE EVENT ANGRY BIRDS CUPCAKES EVENT IN NYC
  16. 16. Rovio © 2014 Confidential BRANDED IN GAME BOOSTER STATE FARM INSURANCE

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