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#HUBLIONS : TRENDS FROM CANNES LIONS 2015

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The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions

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#HUBLIONS : TRENDS FROM CANNES LIONS 2015

  1. HUBinstitute.com CHAPTER 1
 #HUBLIONS TRENDS FROM CANNES LIONS 2015
  2. CANNES  LIONS  2015   World’s  most  famous  event  dedicated  to  Creativity  and  Innovation Trends analysis from Cannes Lions 2015 by the HUB Institute 2HUB REPORT Created   in   1954   as   the   International   Advertising   Film   Festival  in  Italy,  the  festival  changed  its  name  with  the   print   apparition   and   was   renamed   the   International   Film   Festival.   Then,   the   number   of   categories   rapidly   increased  and  the  festival  took  finally  the  name  of  the   “Cannes   Lions   International   Festival   of   creativity”.   Cannes   Lions   define   the   future   trends   by   rewarding   innovation  and  creativity   The  Hub  Institute,  a  digital  think  tank  based  in  Paris,  is   bringing   to   light   the   main   creative   and   innovative   trends  and  ads  from  this  amazing  event,  thanks  to  its   on-­‐site  experts.  
  3. CANNES  LIONS  2015   World’s  most  famous  event  dedicated  to  Creativity  and  Innovation Trends analysis from Cannes Lions 2015 by the HUB Institute 3HUB REPORT 1.  CREATIVITY  AND  HEALTH 2.  DATA  INSPIRED  CREATIVITY The  rise  of    Health  Tracking  Technology,  
 part  of  new  creativity  value Harnessing  the  science  of  data  with     the  art  of  advertising The  next  frontier  between  Human  &  
 Machine  Creativity  ? 3.  TECHNOLOGY  &  AI  :            FUTURE  OF  CREATIVITY  ?    
  4. What’s  new  in  2015  ? CANNES  LIONS  2015   Trends analysis from Cannes Lions 2015 by the HUB Institute 4HUB REPORT The  Data  Creative  Lions  are  emerging.  
 The  category  is  intended  to  reward  the  creative  use  of  data.  This  new  category   reveals  that  the  communication  professionals  recognize  the  importance  of   greater  convergence  between  the  art  of  creativity  and  science  of  the  data.   The  Glass  Lion  –  The  Lion  for  change  is  a  festival  novelty  .  
 The  award  aims  to  promote  a  more  positive  and  progressive  communication.  It   will  recognize  work  that  “implicitly  or  explicitly  addresses  issues  of  gender   inequality  or  prejudice”  
  5. The  2015  categories CANNES  LIONS  2015   Trends analysis from Cannes Lions 2015 by the HUB Institute 5HUB REPORT BRANDED  CONTENT  &  ENTERTAINMENT CREATIVE  EFFECTIVENESS CYBER DESIGN FILM  CRAFT DIRECT INNOVATIONMEDIA MOBILE OUTDOOR PR PRESSE PRODUCT  DESIGN PROMO  &  ACTIVATION RADIO TITANIUM  &  INTEGRATED
  6. #1. CREATIVITY &
 HEALTH
  7. The  story-­‐telling:  more  realistic  than  ever The  way  of  communicating  evolves   Trends analysis from Cannes Lions 2015 by the HUB Institute 7HUB REPORT A  part  of  the  AMC  succes  show,  THE   WALKING   DEAD   is   at   2015   Cannes   Lions.   They   came   to   explain   the   reasons   for   the   success   of   a   show   that   kills   of   its   heroes   on   a   regular   basis.  
  8. The  story-­‐telling:  more  realistic  than  ever The  way  of  communicating  evolves   Trends analysis from Cannes Lions 2015 by the HUB Institute 8HUB REPORT The  writers  created  complete  characters,  with  stories  and  particular  personnalities   subject   to   evolutions.   That   is   how   they   created   an   attachement   to   the   brand.  They  then  developped  a  strong  attachement  to  the  transparency  of   their  contents.  One  can  understand  why  this  or  this  other  character  died,  there  is  a   certain  logic  to  the  unfolding  of  the  story.     Steven  Yeun  –  Glenn  dans  THE  WALKING  DEAD
  9. The  story-­‐telling:  more  realistic  than  ever The  way  of  communicating  evolves   Trends analysis from Cannes Lions 2015 by the HUB Institute 9HUB REPORT The   story-­‐telling   is   pushed   to   the   maximum  of  realism.  This  narrative   technique   is   going   to   push   the   viewer   who   is   facing   the   death   of   its   favourite   characters   in   two   directions:  appreciation  or  reject.   Équipe  THE  WALKING  DEAD  à  une  cérémonie  de  remise  de  prix
  10. BRAND  LOVE Brands  are  becoming  medias  to  catch  smart  data 10
  11. Build  a  place  in  your  clients  hearts BRAND  LOVE   Trends analysis from Cannes Lions 2015 by the HUB Institute 11HUB REPORT People   are   facing   a   trumendous   amount   of   choice   options.   This   situation   makes   it   difficult   for   brands  that  wish  to  stand  out.  Yet,   when   looking   at   the   brands   that   manage  to  stay  the  most  relevant,   they  often  are  the  most  liked  ones.   The  emotional  attachement  plays  a   big  role  in  the  sustainability  of  the   brand.   It’s   going   to   encourage   people   to   stay   loyal   and   therefore   the  brand  to  survive.  This,  at  least,   is  one  of  the  big  tendencies  of  this   years  Cannes  Lions.  
  12. Case  1  :  3D  impression  for  visually  impaired  soon  to  be  mothers BRAND  LOVE   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   HUGGIES The   diaper   brand,   3D   printed   the   images   of   the   first   ultrasound   of   visual   impaired   women.   The   brand  offers  a  spot  full  of  love  and  sensivity.   Trends analysis from Cannes Lions 2015 by the HUB Institute 12HUB REPORT
  13. Case  2  :  Technology  puts  to  the  service  of  Alzheimer  patients   BRAND  LOVE   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 13 SAMSUNG In  Tunisia,  Samsung  developped  an  app,  The  backup  Memory,  to  help   patients  remember  their  close  ones.  The  app  allows  them  to  exercize   their   memory   and   therefore   to   slow   the   progression   of   Alzheimers   down.   HUB REPORT
  14. BRAND  PURPOSE Brands  are  becoming  medias  to  catch  smart  data 14
  15. Case  1  :  I  touch  myself,  to  detect  breast  cancer BRAND  PURPOSE Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 15 CANCER     COUNCIL The  1990  hit  of  the  Divinyl’s  is  being  used  as  the  anthem  for  breast  cancer.  The   Cancer   Council   for   New   South   Wales     in   Australia   wanted   an   impactfull   campaign.   The   purpose   was   to   encourage   the   self   detection   of   suspiscious   masses  in  breasts  in  the  early  stages.  Deployed  on  all  Australia,  the  campaign   touched  47%  of  the  countries  women.   HUB REPORT
  16. Case  2  :  Cartoons  designed  and  adapted  for  sick  children BRAND  PURPOSE Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 16 GRAACC To   encourage   children   with   cancer   integration,   around   40   cartoon   characters  where  drawn  bald.  The  bald  cartoons  episodes  where  then   broadcasted  on  the  Brazilian  TV.  Children  with  cancer  where  able  to   gain  back  their  self-­‐confidence.   HUB REPORT
  17. Case  3  :  A  doll  to  learn  to  where  sunblock BRAND  PURPOSE Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 17 NIVEA On  the  beaches  of  Rio  de  Janeiro,  Nivea  distribute’s  dolls  that  reacted   to  UV  light  to  kids.  They  become  red  when  they  are  exposed  to  the  sun   without   sunscreen.   Nivea   is   raising   awareness   among   kids   to   understand  the  importance  of  sun  block  in  that  way.   HUB REPORT
  18. Case  4  :  Enabling  a  tattoo  artist  to  detect  skin  cancer BRAND  PURPOSE Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 18 SOL  DE   JANEIRO The   brazilian   youth   sunscreen   brand   Sol   de   Janeiro,   decided   to   advertise  on  the  detection  of  skin  cancer.  The  brand  offered  brazilian   tattoo  artists  to  get  trained  by  doctors  to  recognize  the  early  stages  of   skin   cancer.   They   then   received   a   certification,   the   project   was   also   available  online.   HUB REPORT
  19. Case  5  :  Disease  seen  through  the  eyes  of  children   BRAND  PURPOSE Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 19 NOEMIE The   french   association   Noémie   is   working   on   the   integration   of   handicaped  people.  They  created  a  video  which  is  putting  forward  the   perception  differences  between  adults  and  children,  with  the  help  of   the  french  agency  Léo  Burnett.   HUB REPORT
  20. Case  6  :  Every  girl  must  be  proud  of  its  body BRAND  PURPOSE Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 20 SPORT   ENGLAND This  girl  can  campaign  was  launched  by    Sport  England  to  encourage   women   to   transcend   the   cultural,   barriers   and   practice   sports   regarding   the   critics.   The   campaign   was   accompanied   with   a   social   media  action,  a  website  and  a  video.   HUB REPORT
  21. Case  7  :  A  fish  to  prevent  from  iron  lack  in  a  body BRAND  PURPOSE Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 21 LUCKY     IRON  FISH In  Cambodia,  where  6  Million  people  are  suffering  from  iron  deficiency.   The  lucky  fish  company  created  an  iron  fish  that  people  can  cook  with.   The  fish,  which  is  manufactured  thanks  to  local  support,  can  bring  up   to  75%  of  someones  daily  needs  in  iron.   HUB REPORT
  22. #2. CREATIVITY &
 DATA
  23. _Accelerate  your  digital  leadership “DATA
 IS  THE  NEW  SOURCE   OF  CREATIVITY”   Cannes  Lions  2015
  24. THE  RISE  OF  SMART  ROOMS Brands  are  becoming  medias  to  catch  smart  data 24
  25. More  and  more  brands  and  agencies  are  equipping  themselves  of  smart  rooms Do  you  have  your  own  smart  room  ? Trends analysis from Cannes Lions 2015 by the HUB Institute 25 The  new  Social  Hub  of  Orange  opened  in  April  2015 HUB REPORT
  26. What  is  a  newsroom  ? 26 A  NEWSROOM  IS  A  PLACE  OF   REAL  TIME  INSIGHTS  AND  IDEAS   MULTI-­‐SKILLS  TEAM HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
  27. Making  your  brand  a  real  media   Do  you  have  your  own  smart  room  ? Trends analysis from Cannes Lions 2015 by the HUB Institute 27 The  room’s  objectives  is  to   monitor  data  and  news  in   real-­‐time  to  analyze  your   earned  media  and  produce   content  in  response HUB REPORT
  28. The  Ephemeral  Cannes  Lions  2015’s  newsroom The  Havas  Socialize  Newsroom   Trends analysis from Cannes Lions 2015 by the HUB Institute 28HUB REPORT
  29. Exclusive  Interview  :  Presentation  of  the  Havas  Socialize  Newsroom The  Havas  Socialize  Newsroom   Trends analysis from Cannes Lions 2015 by the HUB Institute 29HUB REPORT
  30. Real-­‐time  marketing 30 WE  HAVE  DEFINITELY  ENTERED  THE  REAL  TIME  ERA
  31. THE  REAL  TIME  ERA Trends analysis from Cannes Lions 2015 by the HUB Institute 31 We  have  entered  the  Real  time  marketing  era.     A  brand  has  always  to  be  present  for  the  connected  consumer.   It  has  become  a  way  of  thinking  and  a  philosophy.   Real-­‐time  is  the  convergence  of  search,  social,  real-­‐time  content   production  and  distribution. HUB REPORT
  32. The  newsjacking  trend  is  spreading   THE  REAL  TIME  ERA Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   32 Newsjacking  :  Using  real  time  to  create  content     HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
  33. Case  1  :  Promo  &  Activation  “Grand  prix”  2015 THE  REAL  TIME  ERA 33 VOLVO Whenever  you  watch  a  car  commercial  broadcasted  on  TV  ,  you  can   tweet   with   the   hashtag   #VolvoContest   to   tell   Volvo   who   they   think   deserves   a   brand   new   Volvo   XC60.   All   eligible   tweets   will   receive   a   response  from  Volvo,  and  each  person  must  then  tell  why  his  or  her   nominee  was  chosen.   HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
  34. THE  CANNES’s  GREGATOR’  FOR THE  REAL  TIME  ERA Trends analysis from Cannes Lions 2015 by the HUB Institute 34 The  Cannes  Social  Pulse    a  real-­‐time  feed  of  Twitter  and  Instagram  posts  about   the  Groupe’s  activity  around  the  event.     The  Cannes  Radar  a  collection  of  the  most  popular   trending  topics  and  news  stories  from  the  festival   The  Cannes  Reader  will  group  together  all  the  stories   about  the  advertising  network.  Finally,  Awards  Central   will  showcase  all  the  network’s  big  wins  in  one  place.   http://www.publicisgroupeatcannes.com/ THE  FESTIVAL’S  SOCIAL  AND  ONLINE  CONTENT HUB REPORT
  35. Harnessing  the  science  of  data    with  the  art  of  advertising 35 DATA  INSPIRED  CREATIVITY
  36. Cannes  adds  Creative  Data  Lions  to  2015  Awards DATA  INSPIRED  CREATIVITY Trends analysis from Cannes Lions 2015 by the HUB Institute 36HUB REPORT Dentsu’s  Creativity  in  the  Age  of  Data  session "The  Lions  Innovation   Festival  will  highlight  how   data  and  technology  can   be  powerful  catalysts  for   creativity."      
 Philip  Thomas,  CEO  -­‐  Cannes  Lions
  37. Can  data  really  be  creative  ?  Confluence  of  Data,  Tech  and  Emotion   DATA  INSPIRED  CREATIVITY Trends analysis from Cannes Lions 2015 by the HUB Institute 37HUB REPORT Dentsu’s  Creativity  in  the  Age  of  Data  session Creative  work  is  the  most   successful  when  there  is  a  higher   purpose  and  can  change  the   world.     Data  has  the  ability  to  help   maketers  and  people  creating   more  emotional  content.   Tomorow,  sensors  will  be   everywhere  and  everything  will  be   driven  by  data.     Data  makes  marketing  better  and   enhanced  creativity  !
  38. Case  1  :  Use  of  real  time  data  to  improve  everyday  life DATA  INSPIRED  CREATIVITY Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 38 EL  HUECO     TWITERO A  connected  device  was  installed  inside  the  potholes  on  the  most   damaged  streets  in  the  city.  Every  time  a  car  runs  over  one  of  the   devices,  a  complaining  tweet  is  send  to  the  Department  of  Public   Works’  Twitter  account  in  order  to  encourage  them  to  make  some   roadworks. HUB REPORT
  39. Case  2  :  Creative  data  visualisation  for  an  historical  commemoration DATA  INSPIRED  CREATIVITY Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 39 HONDA Internavi  is  a  data  anylsis  software  loaded  on  every  Honda  car.  Its  ancestor   was   used   when   Ayrton   Senna   realized   the   fastest   lap   of   Japan’s   Formula   One  Grand  Prix.  Honda  used  those  datas  to  recreate  this  famous  lap  using   sound  and  lights.  A  way  to  create  a  bond  between  history  and  the  present. HUB REPORT
  40. Case  3  :  Sound  data  visualization  for  a  better  immersion DATA  INSPIRED  CREATIVITY Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   40 THALYS Thalys  created  three  interactive  billboards.  Each  billboard  represented   a  city,  and  each  was  host  to  more  than  1000  unique  sounds  from  that   city.  Pedestrians  were  invited  to  plug  in  with  their  personal   headphones  and  start  exploring.   HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
  41. Case  4  :  “Knowledge  is  the  first  step  on  the  way  to  progress” DATA  INSPIRED  CREATIVITY Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 41 GOOD Sponsored  by  Progressive,  GOOD  Magazine  launched  a   vertical  of  data  driven  infographics  that  break  down  complex   issues  from  health  to  global  warming  with  solid  reporting  and   inspired  design. HUB REPORT
  42. Case  6  :  Using  data  to  improve  security DATA  INSPIRED  CREATIVITY Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 42 CLEVER
 BUOY Optus’s  ‘Clever  Buoy’  campaign  saw  M&C  Saatchi  win  the   award  in  the  mobile  category.  A  marketing  campaign  for  a   device  designed  to  prevent  shark  attacks  in  Australia.   HUB REPORT
  43. The  next  frontier  between  Data  &  Creativity  ? 43 TECHNOLOGY  &  AI
  44. TED-­‐RNN A  Recurrent  Neural  Network  trained  on  all  existing  TED  Talk   Transcripts.  The  model  outputs  machine  generated  TED  Talks,  spoken   by  a  text-­‐to-­‐speech  system.  All  text  is  generated  by  a  Recurrent  Neural   Network  and  voice  is  genated  with  Text-­‐To-­‐Speech  Synth Case  1:  Machine  generated  TED-­‐Talks TECHNOLOGY  &  AI Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 44HUB REPORT
  45. MarI/O
 by  SthBling Case  2  :  The  learning  Ai  wich  attempt  to  master  Mario  Kart TECHNOLOGY  &  AI Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 45 Seth  Bling  created  Marl/O,  a  neural  network  .  This  AI  attempted  to   master  the  Nnitendo  Mario  Kart  game  on  its  own  via  a  process  of   trial  and  error,  learning  how  to  navigate  the  track  and  deal  with   other  racers. HUB REPORT
  46. Case  3  :  Building  a  deeper  understanding  of  images TECHNOLOGY  &  AI Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 46 Artificial  Neural  Networks  have  spurred  remarkable  recent   progress  in  image  classification  and  speech  recognition. INCEPTIONISM
 GOOGLE  RESEARCH HUB REPORT
  47. GOOGLE   CARDBOARD Google  topped  the  Mobile  category  at  Cannes  Lions  for  Google   Cardboard.  The  object  is  a  simple  virtual  reality  platform  developed   featuring  a  fold-­‐out  carboard  mount  for  a  mobile  phone.  The  simplicty   and  pleasant  low-­‐tech  DIY  VR  pleased  the  jury  of  the  Lions Case  4  :  Virtual  Reality  by  expanding  the  possibility  of  mobile TECHNOLOGY  &  AI Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 47HUB REPORT
  48. PEPPER   HACKER Technology  has  hijacked  family  dinnertime.  So  to  help  bring  families   together  for  dinner,  Dolmio  created  the  Pepper  Hacker.  It  cracks   pepper,  shuts  down  TVs,  wipes  out  WiFi  and  disables  mobile  devices. Case  5  :  Technology  hijacking  to  offer  new  (un)connected  experience TECHNOLOGY  &  AI Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 48HUB REPORT
  49. WHISKAS Whiskas  launched  CATSTACAM,  an  Instagram  enabled  cat  camera  to  let   cats  take  photos  from  their  point  of  view  and  post  them  directly  to   their  own  instagram  account.  The  owner  may  chat  with  a  Whiskas   expert  for  a  better  understanding  of  their  animal’s  behaviour.   Case  6  :  When  cats  post  their  own  photos  to  Instagram TECHNOLOGY  &  AI Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 49HUB REPORT
  50. #3. CREATIVITY &
 TECHNOLOGY
  51. _Accelerate  your  digital  leadership “UNLOCKING  THE   POWER  THAT   TECHNOLOGY  CAN   BRING.”   Cannes  Lions  2015
  52. TECH  ADVERTISING  REVOLUTION Technology  is  fundamentally  changing  how  advertising  is  created,  bought  and  sold Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
  53. THIS  YEAR  the  Ad  Tech  companies  are  central  to  the  Cannes  Lions Talking  about  a  “seismic”  and  “tectonic”  transformation Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
  54. Technology  helps  us  to  think  outside  the  box  and  to  build  brillant  ideas.   TECH  ADVERTISING  REVOLUTION Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
  55. Technology  has  become  a  playground  for  imagination TECH  ADVERTISING  REVOLUTION Trends analysis from Cannes Lions 2015 by the HUB Institute 55 Augmented  reality Eye  traking  technology Movement  sensors HUB REPORT
  56. Case  1  :  An  interactive  experience  on  Youtube  with  just  an  “R” TECH  ADVERTISING  REVOLUTION Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   56 HONDA To  promote  its  new  Honda  Civic  R,  the  autmotive  brand  created  a   unique  interactive  experience  on  YouTube.  The  spot  enables  the   viewer  to  switch  between  two  stories  that  highlight  the  Civic  and  its   sport  version,  by  tapping  on  the  «  R  »  touch  on  the  keyboard. HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
  57. Case  2  :  using  technology  to  feel  the  product TECH  ADVERTISING  REVOLUTION Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   57 COCA  COLA   ZERO Coca  Cola  Zero  realized  the  first  drinkable  campaign  ever.  Based  on  the   insight  that  no  one  really  knows  the  taste  of  the  drink,  the  brand  launched  a   drinkable  billboard  but  also  print,  retail  versions.  By  using  Shazam  on  mobile,   an  animation  will  enable  viewers  to  get  a  voucher  for  a  free  bottle. HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
  58. Case  3  :  Unbelievable  Bus  Shelter TECH  ADVERTISING  REVOLUTION Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 58HUB REPORT PEPSI  MAX Pepsi  Max  realized  an  augmented  reallity  bus  shelter  billboard   to  make  pedestrians  live  an  extraordinary  experience.  
  59. Case  4  :  iBeacon  Tech  at  Cannes  Lions TECH  ADVERTISING  REVOLUTION Trends analysis from Cannes Lions 2015 by the HUB Institute 59HUB REPORT Some  iBeacons  have  been  installed  throughout   the  festival  to  offer  a  variety  of  customized   interactive  experiences  and  real-­‐time   information  to  participants.   "Around  Me  Enhanced”gives  a  list  view  of   nearby  attendees  who  are  also  using  the  app,  as   well  as  venues  and  events.  LinkedIn  integration   shows  first  degree  connections  in  the  area,   while  attendees  can  add  new  relationships   through  Cannes  Connect.
  60. 
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  61. HUBDAY  CONFERENCE Future  of  Video  &  Digital  Creativity 61 JULY  2nd,  2015  •  PARIS
 8  conferences  devoted  to  digital  marketing 250  ATTENDEES  &  20  SPEAKERS
 The  monthly  meeting  for  digital  and  creative  maker CANNES  LIONS  REPORT  +  TRENDS
 Best  digital  campaign  and  creative  cases Trends analysis from Cannes Lions 2015 by the HUB Institute 61HUB REPORT www.hubinstitute.com/hubday
  62. HUB  Institute’s  website  :  hubinstitute.com/livecanneslions/ #HUBLions  :  EVERYTHING  ABOUT  CANNES  LIONS  2015 Trends analysis from Cannes Lions 2015 by the HUB Institute 62HUB REPORT Cliquez  sur  le  logo  pour  accéder  à  la  page
  63. HUB  INSTITUTE    :  DIGITAL  THINK  TANK Discover  our  DIGITAL  TRANSFORMATION  PASSPORT LEARN  MORE 63 5  PASS  FOR  EACH  OF  OUR  2015  HUBDAYS  
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 The  annual  meeting  for  every  digital  decision-­‐maker ACCESS  TO  ALL  OUR  HUBREPORTS  2015
 8  studies  and  strategic  analysis  on  the  last  digital  innovations Trends analysis from Cannes Lions 2015 by the HUB Institute 63HUB REPORT
  64. France  :  44  Rue  Notre  Dame  des  Victoires,  75002  Paris CONTACTS Trends analysis from Cannes Lions 2015 by the HUB Institute VINCENT  DUCREY   CO-­‐FOUNDER EMMANUEL  VIVIER   CO-­‐FOUNDER WWW.HUBINSTITUTE.COM HUBINSTITUTE @HUBINSTITUTE @vincent_ducrey   @emmanuelvivier   +  33  (0)1  77  10  69  04 64HUB REPORT

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