It is puzzling that time is a key factor in finding blue ocean space and yet time was hardly exposed to Blue Ocean Strategic analysis.

1. The Blue Ocean Strategy of Time
Ali Anani

2. Time is a key competition factor

3. Time has also a delight/pain ratio.
Thanks to Dr. Rod King who introduced me
to this definition

4. T
i Is amenable to Blue
Ocean Strategic
m analysis
e

5. Raise Eliminate Create
Reduce
the the pain of delight
the pain
value of time from
of time
time time

6. Raise
the
value of
time
Do not use
big blocks of
time.
Grinding Use
time is like seconds
grinding and
minerals. minutes,
The finer it is but not
the better. hours

7. Raise the Reduce
value of
time
the pain
of time
Reduce the
pain of
waiting, Reduce all
delivery sources of
time, travel pain
time and caused by
response time
time

8. Raise the Reduce Eliminate
value of the pain of the pain of
time time time
Eliminate
waiting
times,
accelerate Do the
delivery, maximum
door-to- possible
door
delivery,
internet
applications
and so on

9. Raise the Reduce Eliminate Create
the pain of
value of the pain of
time
delight
time time from
time
Create
ideas for
people to
benefit from Creativity
their times. is most
welcome

10. Four Actions Framework: Key to Value Curve
Reduce
All pains resulting
from time such as
waiting times
Eliminate Create/
All possible pains Creating Benefits for
resulting from time- Blue Ocean for customers that are
related factors Time delightful
Raise
The value of time by
using minimized time
units

11. Dr, Rod King very kindly made the
following comment and even
provided his template to add to the
presentation. I am very grateful to Dr.
King.
Ali, Y are welcome. Please feel free to go ahead and
ou
use any version of my Universal Problem Solving
(UPS) Canvas. Also, I had prepared but not yet
published a Blue O cean Strategy (BO S) Canvas which
is based on the UPS Canvas. I'll soon send you a copy
of that BO S Canvas which summarizes, on a single
page, the methodology for developing a Blue O cean
Strategy.

12. If you do not manage
your time then you
cannot manage others’
time.
This presentation aims
at improving the self
time management so
that you may be able to
manage other peoples’
times.

13. The Self “Time Strategy
Canvas”

14. Blue Ocean Story (BOS) Canvas: Translate Great Business Stories, Plans, Strategies, and
Tactics into Reality
Continuously Maximize Customer Delight and Minimize Customer Pain
Blue Ocean Red Ocean
(“To be time value (“As Is” Industry:
factors) Value Factors/Strategy Canvas)
We reinvent
management of
Disposable time is not properly
time utilized
(Story unique in
Get Proposition)
using time Time is not a competing asset
Tactics/4 Actions
Stress build-up due to
 Eliminate improper utilization of
 Reduce time
 Increase Family ties are tense
 Create
(-) PAIN (Cost) (+) DELIGHT (Value: Differentiation; Revenue)
Too much waste of time Relaxed mind and body
Procrastination (Trade-off/ Improved productivity
Stressed body and mind Value Factors/ Happy family life
Customer
Unable to reduce the stress of Experience)
others
Lowered productivity
Prevalence of negative thinkingUncontested Market Space Where Competitors Are Irrelevant
BLUE OCEAN Vision/Challenge:
Based on W. Chan Kim and Renee Mauborgne’s book, “Blue Ocean Strategy”
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com &