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Rules for Revolutionaries




                Guy Kawasaki
  CEO, Garage Technology Ventures
Rules for Revolutionaries




 1      Jump to the next curve
Rules for Revolutionaries




 2      Don’t worry, be crappy
Rules for Revolutionaries




 3      Churn, baby, churn
Rules for Revolutionaries




  4     Break down the barriers
Rules for Revolutionaries




 5      Make evangelists,
        not sales
Rules for Revolutionaries

    A woman is often measured by the things she
    cannot control. She is measured by the way her
    body curves or doesn’t curve.

    By where she is flat or straight or round. She is
    measured by 36-24-36 and inches and ages and
    numbers. By all the outside things that don’t
    ever add up to who she is on the inside.

    And so if a woman is to be measured, let her be
    measured by the things she can control, by who
    she is and who she is trying to become because
    as every woman knows, measurements are only
    statistics, and statistics lie.
                                              © Nike
Rules for Revolutionaries




 6      Let a thousand flowers
        bloom
Rules for Revolutionaries




  7     Eat like a bird, poop
        like an elephant
Rules for Revolutionaries




 8      Think digital, act analog
Rules for Revolutionaries




  9
        Don’t ask people to
        do something that
        you wouldn’t do
Rules for Revolutionaries




10        Don’t let the bozos
          grind you down
Rules for Revolutionaries



“I think there is a world market for
 maybe five computers.”

                   Thomas Watson
                   Chairman of IBM
                   1943
Rules for Revolutionaries


“There is no reason why anyone
 would want a computer in their
 home.”
                   Ken Olsen
                   Founder
                   Digital Equipment
                   1977
Rules for Revolutionaries

“This telephone has too many
 shortcomings to be seriously
 considered as a means of
 communication. The device is
 inherently of no value to us.”

                   Western Union
                   Internal Memo
                   1876
Rules for Revolutionaries


“It’s too far to drive, and how
 can it be a business?”


                  Guy Kawasaki
                  Bozo

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Rules for Revolutionaries