the difference

  1. campaign strategy – action - evaluation the difference.
  2. I’m constantly inspired by the passion that brings people together to make the world a better place. It’s that passion, together with brilliant creative and technical expertise, that I bring to the table. the difference.
  3. I love working with projects functional or dysfunctional, organisations big or small, and pockets deep or shallow. And for me, campaigning is a holistic fusion of art and science – so I focus on both digital and grassroots work. the difference.
  4. I offer expertise in three key areas: Strategy Action Evaluation the difference.
  5. Strategy I’ll help you think laterally, stay one step ahead and get the change you want. the difference.
  6. Dangerous pavements in the UK A major UK charity A UK charity wanted to press Local Authorities to repair pavements and prevent the 2300 falls every day among older people in the UK. Only a dynamic approach would help them do that. I devised a strategy encompassing: - a Freedom of Information investigation and report - ‘murder scene’ campaign stunts across the UK, compelling the public to solve the mystery why councils were not doing more to address the issue; - a celebrity tie-in with former London Met Deputy Assistant Police Commissioner Brian Paddick; - a digital and offline mechanism allowing the public to report dangerous pavements to their local council, with whom the charity then followed up. the difference.
  7. Dangerous pavements in the UK A major UK charity The campaign yielded more than 2.5 million opportunities to view in the media, a 1% action rate from cold flyering, and hundreds of faulty pavements reported and repaired. the difference.
  8. Action I’ll help you cut through the outside noise and use the tools at your disposal to turn policy around. the difference.
  9. Age discrimination in the UK A major UK charity In 2009, the Labour government was in danger of taking a U-turn on its decision to make age discrimination illegal as part of its forthcoming Equality Bill. I used an ‘Age Cage’ - a prop representing the barriers that older people faced in society due to ageism - as the focus of a photo petition. With it: - I led a team across the country to collect the support of constituents of key target cabinet ministers to stop this reversal; - I briefed constituents to hand over the thousands of signatures; and - I launched e-actions, SMS petitioning, above-the-line and online advertising to shame the government into action.   the difference.
  10. Age discrimination in the UK A major UK charity Alongside precisely timed and targeted advocacy and media work, this array of actions ensured that the government passed the historic legislation. the difference.
  11. Evaluation I’ll separate your outputs from your outcomes and tell you what you need to know to go further, faster. the difference.
  12. Strategic planning, monitoring A major international and evaluation for international NGO advocacy This organisation lacked standardised strategic campaign planning and evaluation systems - making it difficult to maintain strategic operations across its workforce, prove impact and know where to improve. I devised and implemented a campaign planning and management toolset as well as monitoring and evaluation reporting across the organisation.   the difference.
  13. Strategic planning, monitoring A major international and evaluation for international NGO advocacy With the resultant systems in place and clear explanations of the organisation’s contributions to change, the organisation met its fundraising targets 6 months early in 2010. the difference.
  14. If you want support, training or just a different kind of campaigning, you can call on me. Hugh Mouser Email: Mobile: +44 (0) 7590 920 778 Skype: hughmouser Twitter: @hughmouser the difference.